Do you want a poor website? Of course not. We all want to make our websites the best websites they can be. We all want them to grab more attention, catch more subscribers, and increase our sales and popularity.
In a previous post, I talked about how I spent just 5 minutes to change my “buy it now” button, which this increased my book sales by almost 25%. The new button I used was proven to work because it was “split tested” with a multitude of other buttons with different sizes, shapes and color combos.
To recap, a split test is a test that involves showing different variations of something to equal amounts of different and random people. The test will determine which variation does better than the others.
Like I said before, companies will spend millions of dollars to do these types of tests using a number of focus groups and analysts – it’s ridiculous. Thanks to Google and the power of the internet, we can do this with ease for free. (more…)