Note from Pat, March 2016: The content in this post is still relevant, although since then Google Analytics has updated their interface. You can find the in-page analytics under BEHAVIOR on the left hand column, not the “Content” header, which no longer exists.
When I was going over my traffic stats the other day in Google Analytics, I discovered something totally awesome: In-Page Analytics.
In-Page Analytics is a brand new tool within Google Analytics that was introduced just last month and it’s rockin’ my world. Basically, “you can see your Google Analytics data superimposed on your website as you browse.”
This makes life so much easier for people like me who are almost obsessed with numbers and creating design that influences action. No longer do I have to go back and forth between numerical reports and my site to see exactly what people are clicking on.
Here is a screenshot so you can see exactly what it looks like. You may need to click on the image to see it full-size (opens a new window): (more…)
Do you want a poor website? Of course not. We all want to make our websites the best websites they can be. We all want them to grab more attention, catch more subscribers, and increase our sales and popularity.
In a previous post, I talked about how I spent just 5 minutes to change my “buy it now” button, which this increased my book sales by almost 25%. The new button I used was proven to work because it was “split tested” with a multitude of other buttons with different sizes, shapes and color combos.
To recap, a split test is a test that involves showing different variations of something to equal amounts of different and random people. The test will determine which variation does better than the others.
Like I said before, companies will spend millions of dollars to do these types of tests using a number of focus groups and analysts – it’s ridiculous. Thanks to Google and the power of the internet, we can do this with ease for free. (more…)