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Tag Archive: Blog World Expo

  1. Goodbye Vegas—It Was Fun!

    34 Comments

    My time in Vegas for Blog World Expo is already over! I guess time flies when you’re having fun.

    The family and I drove in on Tuesday, and we’re headed back today. Although BWE runs through the entire weekend, I don’t think my family could last that long in Vegas. This was our first “long” trip since we had our son 9 months ago, and he did awesome! I’m so proud of him!

    Next year, I’ll definitely stay the entire time. In just two short days, I’ve met a ton of awesome people – finally shaking hands with people I’ve been online friends with for a very long time, and meeting people who I’ve never heard of before who are doing amazing things on their blogs.

    Here are just some of the wonderful people I met in person and actually hung out with:

    I’m sure I missed a few people (sorry if I did! most of the above handed me business cards), but honestly it was such a humbling experience to meet everyone that I did.

    It was especially cool to hang out with Leo Babauta from ZenHabits.net, who I’ve always looked up to and admired for what he does and what he has accomplished. We must have chatted for several hours at one point – some of it business related (which I must say was VERY helpful) and some of it totally random, but definitely fun. If you ever wondered if he was as nice and as wise a person as he seems on his blog…he is. No question about it.

    As far as the event and the speakers, I sat in on a few presentations and they were great, however I felt like the presentations were more for the new blogger – at least today’s presentations. Not everyone watches the presentations though, and many people stand in the hallways outside of the conference rooms just to network. I actually found that my time spent networking and building relationships with other people was more valuable than the information I actually learned in the presentations I sat in.

    I think the biggest thing I learned this week was something that I picked up just from hanging around some of the most successful bloggers here: they all have the drive to help others accomplish something. Whether it’s helping someone make money online, take fantastic photos, commence a raw food diet, help kids stay active – whatever it is, their primary goal is to help others, and because they do that so well, they have become successful entrepreneurs.

    I’m quite tired, so I’m going to leave it at that until Monday, but here are a few pictures from the event:

    bwe badge

    My Badge!

    darren rowse bwe10

    One of Darren Rowse’s (problogger.net) Many Presentations

    Chris Ducker

    Chris Ducker (VirtualBusinessLifestyle.com) & Me!

    Leo Babauta

    Leo Babauta (ZenHabits.net) & Me!

    Thanks for following me on my journey to my first Blog World Expo! Maybe I can land a speaking gig next year? We’ll see. Either way, I’ll be there, and hopefully see you there too.

    Cheers!

    p.s. For those of you who signed up for the webinar on Sunday October 17th with me and Joost about the SEO of the SPI blog, Joost had to reschedule. Do you think I should cancel the existing webinar time slot, or keep the webinar open and we can chat about something else? Let me know what you think.

    p.p.s. Someone commented on the last post asking how traveling to Vegas and handing out business cards and networking can count as “passive”. Well, for those of you new to this blog, The Smart Passive Income Blog and what I do around it is totally NOT passive. A blog is not passive because it takes a lot of upkeep to keep it going, and going to Vegas and networking is NOT passive as well for obvious reasons. But like a blog, going to events like this and networking can be used as a platform or a launching pad for something that can become a passive income stream. This blog is where I talk about the passive income streams that I have already created or are in the process of creating. I hope this clears things up a bit. Good question though, thanks for asking!

  2. How to Be a Business Card Ninja

    48 Comments

    Business Card NinjaToday I’m in Las Vegas getting ready for Blog World Expo. I can’t wait to meet everyone I’ve been friends with online who I have yet to meet in person, and everyone else who I’ve never even networked with before.

    While I was going through my “list of things to bring to BWE”, the thought of business cards came across my mind, and honestly I had no idea if people were exchanging business cards anymore. I never once made any for my businesses because all of my networking has always been done online, but this was my first live blogging/online business event, so I decided to ask around.

    Many people who have been to BWE in the past said that business cards would definitely be a good idea. There are literally tens of thousands of people in attendance all looking to grow their network, and it’s my guess that it would be pretty difficult for somebody to remember every single person they met. Heck, I forget people’s names after 30 seconds sometimes.

    A business card is a great way to remind someone who you are and what you’re about at a later time, so I decided to print some out, just in case.

    If you’ve been following my blog for a while, you know that I like to do everything I can to stand out from the crowd. I do what everyone else is doing, but try to put my own twist on it so I become a little bit more memorable. I decided to take the same approach with my business cards.

    Size

    Most people end up going with the standard 2″ x 3.5″ sized business card. I decided to try something a little different, so when people have a fat stack of business cards, mine will catch people’s attention. At least that’s the theory.

    You have several options other than the standard size:

    • Chubby sized cards: 2.5″ x 3.5″
    • Skinny cards: 1″ x 3.5″
    • Square cards: 2″ x 2″
    • Custom Shapes

    Custom shapes are cool and I’ve been handed a few in the past myself which I still remember. An art store near my college, for example, had business cards in the shape of an artist’s palette. Very cool, but unfortunately they are quite expensive.

    I decided to go with the skinny 1″ x 3.5″ card, and save some paper while I’m at it.

    😉

    What to Put on the Card

    Name, address, phone number and a logo.

    Boring!

    After watching Better Networking Productivity with Business Cards (an awesome Facebook video by Productive Strategies), I learned a few good tips for what should be included on a business card:

    • Always include a picture of you! A logo is okay, but a picture is better because you want people to remember who you are, and a picture will definitely help with that. I included the same picture that is shown on most of my profiles and comments on blogs and forums, just for some continuity.
    • A call to action or something to do from there. That’s right, you can include a call to action on your business card, just like we’re taught to do on everything else we post and publish online. You can tell people to call a certain number, visit a certain website or entice them with an offer too.

    The video has a few more strategies, but a 1″ x 3.5″ card only has so much room.

    So, what does my card look like?

    Front

    Business Card Side 1Back

    Business Card Side 2

    As you can see, I only included a little bit of information, and I did my best to put something sort of “mysterious” on the card to entice people to visit my blog. I blocked out the url in the above photo because I want to keep track of how many people from the expo actually visit my blog, but it basically points to a page that has a welcome video, an RSS subscription link, a link to my podcast, and an opt-in for for eBooks the Smart Way.

    As far as the design itself, I did that on my own using photoshop (those skills from my architecture job are very handy!) and I purchased them from Zazzle.com. Again, I tried to keep it congruent with some of the colors and themes used here on the blog, as well as on my Twitter page, which as you can see I link to in my card.

    I decided to place a link to my Twitter account here because most people will be using Twitter to stay updated on the latest Blog World Expo stuff by following the #BWE10 hashtag, and it’s a quick way for people to say hi to me after we’ve met.

    Will This Be Worth It?

    I have no idea. It all really depends on how many I hand out, because I think the cards do exactly what I want them to do. I hope this at least forces me to meet even more awesome people while I’m here at Vegas.

    Although I know most of you who are reading this are probably not in a position to find printing business cards useful at this moment in time, I hope you can see the principles behind why I’ve chosen to create the kinds of business cards that I did and how I utilize them. Not just to stand out and be remembered, but also to take them through a journey where I get them to do exactly what I want them to do, which is visit my blog, learn more about what I do, and subscribe to my newsletter.

    I’ll post an update of the event on Friday, hopefully with some pictures!

    Cheers!

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