In this session of The Smart Passive Income Podcast we continue the discussion about email lists and how to win with them. In about 2 years, I’ve been able to quickly grow a list of 35,000 subscribers, encourage an email open rate of 50 and 70% (the industry standard is typically 20% or less) and I do make some money from my email list too – without having to pitch anything.
In Part 1 of this series (which I definitely recommend you check out first because it leads into this session), we talked about everything that happens before a person actually subscribes to your list – from where to start to web form placement and some important notes about the bonus offer that you have the option to include as incentive.
In Part 2, we’re going to chat about everything that goes on after a person subscribes, and the experience that new subscribers go through when they sign up so you can better craft your emails and smooth out the experience your subscribers have with your brand.
At the beginning of this session, I address a few questions people had after part 1, including:
The main content of this session is about:
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Items mentioned in this podcast include:
Above Email HTML Code:
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Quick Tip for HTML Code:
I have my HTML code setup in TextExpander for Mac so I can easily punch in some hot keys on my keyboard, and the code will appear exactly where I want it to without having to find it or type it out.
I hope this series was helpful to you. If it was, please leave a comment below (and of course ask any questions if you wish!) and if you haven’t done so already, please take a second to leave a quick review in iTunes by clicking here.
Thanks, and all the best!
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Click Here to Download the Transcript for Session 45 (PDF)
It might seem like a weird time of the year to write about autoresponder email messages, especially with everyone else talking about their goals for 2011 and what they hope to accomplish come the new year. But in my case, I feel it’s appropriate because it’s been exactly one year since I introduced my own newsletter and autoresponder series for the Smart Passive Income Blog. One year since I began building an email list.
As many of you know, at the same time I also introduced my free eBook, eBooks the Smart Way, as a “lead magnet” (that’s what the pros call it) to hopefully entice people to sign up, and as I usually do with everything else I’ve got my hands in, I’m happy to share my results with you. (more…)