Revisiting My 2011 Goals: The Results

2011 Goal PostThree-hundred and sixty-four days ago I published My 2011 Goal Post – and as the year 2011 comes to an end, it is now time for my performance report.

Setting goals is extremely important, but it’s even more important to evaluate your performance toward those goals so that you can understand the four W’s of self-evaluation:

  1. What went wrong…
  2. What went right…
  3. Why, and…
  4. What’s next.

To quote myself from a year ago: “Some things in 2011, naturally, will happen unplanned.”

And of course – they did.

I met a lot of my goals, and some – I completely missed.

Here’s a recap of my goals from one year ago, what I learned and where I stand now.

Goal: Coach 20 Students to 20 “1st Page of Google” Niche Sites by March 31st, 2011

At the beginning of the year I co-conducted a niche site coaching program – an 8 to 10 week intensive course that taught a handful of students how to build successful niche sites from scratch.

Several hundred people applied for this coaching course when it was announced, even though the Niche Site Duel Hub walks people through the same process from start to finish, for free.

Even though most of the material was basically the same, a lot of people were still interested in it because:

  • It was delivered in more detail via an interactive webinar session each week;
  • There was homework, which kept people on track;
  • Accountability checks to make sure progress was being made; and
  • Access to an active community.

This was my first time coaching a group of students – and the experience was amazing!

It’s definitely not a passive form of income, but I was extremely happy to trade my time here to teach a passionate group of students. It was awesome to watch them learn, take action, see results, get excited to take things to the next level.

So – did I meet this goal?

To be honest – no, I didn’t.

We had 20 students go through the first round of coaching, and unfortunately not all 20 students were able to complete the course for various reasons unrelated to the course material.

As I soon learned, a 100% success rate is an ambitious, yet difficult goal to meet – but that HAD to be the goal because that’s what I had to shoot for. Of course, some things were beyond my and anyone else’s control, but my belief is that a teacher should always shoot for a 100% success rate, even though in reality it probably will not happen too often.

Many students did succeed though.

Several of them created websites for the first time in their lives, and many of them are now ranking in the top spots in Google and making money. One student actually had such good success, that he decided to quit his job and do this full time, which is incredible.

After the success we had with the first round, we conducted a second round and more students were able to come out of it with successful niche sites.

In total, there is well over 20 sites in the top 10 in Google now from students, several in the #1 and #2 spots and making money too – however the second round happened after March 31st, so as far as the deadline, the goal was missed – but I know the courses were a success for those students who completed it.

Goal: Launch My First Premium WordPress Plugin by February 15th, 2011

My attempt at creating WordPress Plugins for the year was a complete failure.

At the beginning of the year I already had two plugins in development.

A beta version of the first plugin was finished by February 15th, but I was unhappy with the end result and was not ready to release something of poor-quality just to meet a deadline. The idea was there, but the execution was not – and that was mostly my own fault.

You see – when doing any kind of software development, especially when you’re outsourcing it like I was – you must be extremely meticulous. Every detail of every page and function must be drawn out, and every possible action that a user can take must be thought of to ensure a good and complete user experience.

I fell into the trap of knowing what I wanted the plugin to do in the end, but I didn’t think of how the plugin would work in its complete form, which is not an easy thing to do.

With plugin #1, it finally came to a point where it didn’t make sense for me to move on with it – so I dumped it. I had other things that required my time and energy.

Plugin #2 was halfway complete, but it started to get too complicated and, for the same reason, I have put it on hold.

Sometimes, you have to cut your losses and know when to move on.

Goal: Launch My “New Business” by April 30th, 2011

This “New Business”, which I actually never revealed publicly here on the blog, was postponed.

The reason was because at the beginning of the year I was contacted by a Hollywood Producer (who actually found me through my podcast on iTunes), to help with the web and social media campaign for a new independent movie that’s coming out this Spring.

I normally (and respectfully) decline requests to do stuff like this, but since this was Hollywood, I had some vested interested in it. Some of you know from my podcast that one of my life long goals was to one day be seen on the big screen, at least as an extra.

This is the single client I’ve been working with over the past year and the experience has been nothing less than amazing.

I’ve learned so much about the movie industry too, and let me tell you – it’s a totally different ball game.

As a result of this business relationship I’ll be credited in the movie as the Director of Web and Social Media, and I actually got to fly to Boston to be on set, as an extra, in the film.

Check one off the bucket list.


I’ll talk more about this multi-million dollar movie soon, but to work with the producers and the rest of the crew was a choice I made over launching this new business, and I’m glad I made that decision.

Goal: 40,000 Subscribers by December 31st, 2011

With one more day left, it’s unlikely that I’ll obtain an extra 4,800 subscribers in time to reach 40k – but that’s okay.

Even though it’s obvious that I missed the target on this goal, I set the target extremely high, as I always do, and ending the year above 35k is nothing to be disappointed about.

The traffic on the blog has been amazing this year, cracking 5000 in Alexa ranking for the first time , including 15,000 visitors in a single day at one point.

I’m extremely happy with how things progressed and where things are headed.

Goal: 12,000 Facebook Fans by December 31st, 2011

As I write this post, my Facebook Page has a total of 16,430 fans – which definitely surpasses my goal for 2011!


More importantly, the page has never stopped being active.

For that, I am very thankful! It’s an amazing community and an incredibly powerful resource for the SPI brand – so if you’re not yet a fan, click here to become one and say hi!

Big thanks to Thomas Strock, Alex Blythe, Jesus Ramirez, Tram Tran, Kent Olinger, Rivka Kawano, Benny Hsu, Wendy Harrison, Sundi Jo Graham, and Gracie Ruth for being some of the top fans!

Goal: 10 Money Making Niche Sites by December 31st, 2011

After the success with my security guard training niche site from the Niche Site Duel, I wanted to create more niche sites – and I did.

Technically, I did complete this goal. I currently have exactly 10 niche sites that are all making money.

That said – only 3 of them bring in anything significant (at least $100 per month), and only one – the security guard training niche site – is in the thousands per month.

I’m satisfied with the accomplishment, but it would have been awesome to have 10 niche sites all earning thousands per month.

Unfortunately, there were a lot of things holding me back from making this happen – some under my control, and some not:

  1. Time: It definitely takes time for niche sites to get to the top of Google, rank for long tail keywords and begin to make money. Most of these sites were created in the later half of the year and are still a work in progress. Some are taking longer than expected to climb the rankings.
  2. Focus: Although niche sites really excite me, and I still get a high from earning my first dollar on each new site that I create, I had other projects of higher priority that deserved my focus. One of those projects was taking my existing security guard niche site and optimizing it for Adsense. I think it worked out though, because in January of 2011 the site earned $450.80. Last month, it earned $2,170.15 :)
  3. Keywords: Some of the keywords I targeted were significantly less searched for, and as a result, most of them have lower earnings, even with the same amount of traffic. Part of the reason was because I knew I it would take less work and time to rank at the top of Google, but that was the trade off I made knowing how many other things I’d have going on during the year.

I still feel niche sites are a great introduction to making money online, and I will have plenty of updates in 2012, including version 2.0 of The Backlinking Strategy that Works (which is essentially the same, just a few minor tweaks from what it is now), more income reports and new sites and experiments revealed.

Goal: Speak in a Panel at Blog World Expo 2011

I’m happy to say that this goal, which was actually a dream of mine since I started SPI, came true in 2011.

But instead of being on a panel, I had my own 1 hour solo presentation, and according to those who attended – it rocked!

Goal crushed!

Even though my slides were all jacked up, I still gave a presentation that was well recieved by the audience, as well as everyone who listened  or watched the recording, which you can find here.

Later, I found out that I had the most attended non-keynote presentation in the entire conference, and several people shared that it was the best presentation they sat in on. I was even invited by Rick Calvert, the founder of Blog World Expo, to come speak in New York next year!

I’m truly blessed to be able to have lived out this dream this early in my blogging career, and I can’t wait to experience it again soon.

2011 Overall

So that sums up my evaluation for 2011, and as I mentioned before, many unplanned things happened, both good and bad, but that’s expected.

Overall, I’m extremely happy with my progress and I can’t wait to share my goals for 2012 in my next post after the new year.

Thank you all for making 2011 an awesome year for myself and the SPI brand, and as always I will continue to give back even more in 2012.

Have a safe, happy and healthy (and profitable) New Year!


  • Joe Daniels

    It has been an amazing year for me as well, and mainly because of this blog! After seeing your initial success with your niche site I decided to give it a shot and now have 2 big sites earning a combined total in the thousands monthly, but like you I have a few others not really making significant amounts.

    I hope you make another posts in a few days listing your goals for 2012!

    • Pat

      Congrats on your achievements Joe – that’s awesome, and I’m glad I could help you in whatever way I did!

      2012 goal post coming soon! Happy New Year!

      • Gregory Ciotti

        Hey Pat, did you happen to monitor podcast growth this year? Anything notable? (I’m sure it grew exponentially)

      • Omid

        Dear Pat and Dear Joe,

        Congrats on your achievements for 2011 and Happy New Year 2012! It is a while that I am thinking of starting one or two nich sites but I just got a question. Based on your experience with nich sites, Is it possible to systematically explain why some niche sites of yours fail in earning the expected monthly income?

        Best Wishes

  • Osborne

    Congratulations on a fantastic year – I’ve been following SPI for a while and two things amaze me

    1) your consistent, continual growth
    2) your dedicated passion to helping others out and providing premium content for free

    Thanks for being an inspiration Pat.

    • Pat

      THanks to you Osborne, for your support this past year! Cheers!

  • meggie

    Even though you did not meet some of your goals, your success is still a huge inspiration to the rest of us. Onwards to 2012!

    • Pat

      I appreciate that Meggie! All the best to you!

  • Julz

    Congrats on a great year Pat! It is really important to have yearly goals, but I think reviewing these goals and being ok with changing them is good, as life is not static, we are always changing and growing, and our goals do change with us.

    My 3 big goals for 2011 1.) to have a healthy happy baby 2.) double my ecommerce business turnover 3.) clear my credit cards
    Really happy I achieved all three! Woohoo!

    I’m excited for 2012 and looking forward to hearing your goals and what movie you will be starring in! Lol :)

    • Pat

      Hey Julz! Awesome job meeting your goals, and those are definitely come important goals to have – so kudos to you! Here’s to an awesome 2012 for you and yours, and I’ll definitely be posting more about the movie and what I’ve learned soon. I’m going to try and time it with the release though to help it as as much as I can 😉

  • Victoria @ My Daily Cuppa

    I have been following your blog for a long time and the one thing that stands out is that you always provide consistently good information. You are proof that consistency and focus are what you need in order to succeed. I still need to work on this but I am hopefully getting there.

    Happy New Year to your and yours. Have a fantastic 2012 :)

    • Pat

      Thanks Victoria! I appreciate the kind words, and all the best to you this coming year and beyond!

  • Quinton Hamp

    Now, you’ve just got to get listed in IMDB!

    This page looks a little bleak without you:

    • Pat

      Actually, this is me right here :)

      • Quinton Hamp

        Oh, yeah!

        Taking ‘Be Everywhere’ to the next level, eh?

        Good luck getting 2012 to top ’11 !

  • Richard

    That makes superb reading Pat, well done. An inspiration as always.

  • Tom Ewer

    Hey Pat,

    What a fantastic year for you! I was especially excited to read about your Hollywood client – that story is a great example of how blogging can bring about indirect benefits. Business isn’t always scientific – sometimes great things just happen to land on your lap as a result of your endeavors.

    It’s also awesome to see how you set clear goals (SMART, as you say). Just saying “I want to do x more” or “I want to make more money” doesn’t give you the drive or direction you need to crush it. You appreciate that more than most.

    I wish you all the very best for 2012 Pat.



  • Steve Roy

    This is terrible Pat. I don’t know how you even manage to get out of bed each day..
    In all seriousness though, you have inspired thousands upon thousands of people to follow their dreams and you’ve done it with uncompromising grace and humility.

    Thanks for all you do…

    • Pat

      I appreciate that Steve, very much so. Here’s to you and your honesty and humbleness too. Thanks for posting that one podcast interview, that took some guts. Listened to the whole thing.

  • Patrick Irish

    Well done on a busy year. I am looking forward to some great content in 2012.
    Happy New Year Everybody !!

  • Dilanka Wettewa

    Congrats Buddy. A Key takeaway is how you are not satisfied with even 35K RSS Subscribers. LOL – You probably don’t remember this yet, but remember when you had less than 100 RSS Subscribers? Times change, numbers change and goals certainly adjust to accommodate the changes.

    Thanks for sharing as always.

    • Pat

      Of course I remember! I was so stoked when I got to 3 digits, hehe. Times and numbers change, but I will (hopefully) not. Please hold accountable. Happy New Year!

  • Kristoffer Broholm

    Surprised not to see any fiscal goals/comparions Pat – any reason behind this? (I was not aware of your site back when you wrote your goal post)

    • Pat

      I save my fiscal stuff for my Monthly Reports, primarily. Although even then I only compare and don’t create dollar value goals – primarily because I want my income to come as a result of the work I put in, not have my work be driven and potentially influenced by just trying to earn a certain dollar amount, if that makes sense.

  • Robert

    Congrats Pat on achieving most of your goals! What I appreciate is your honesty and sharing both the wins and opportunities. And remember, you always have 2012!

  • Benny

    Fantastic year! I can’t wait to hear about which movie it is.

    Thanks again for what you did for me. Not only with giving me the motivation to make my app, but interview me here. It’s helped on so many levels! It’s made 2011 my best year yet.

    Thanks for sharing your failures as well. It’s important to see that not everything we try is going to be a hit, but at least we tried.

    Happy new year to you!

  • Cory Buckles

    Hey, Pat. If you’d like, you are more than welcome to add me to your list of people you helped reach the first page of Google. I have two niche sites that are producing income from SEO that I learned here and on The Keyword Academy, but you are definitely the one who got me started almost exactly one year ago with your Niche Site Duel. :)

  • kingsley


    Whilst I discovered your site rather late in 2011 [september/october]; I am nolonger a newbie, so I will implement your stuff and am presently setting my goals for 2012.

    Keep up the good work, it much appreciated.

  • Mary

    Congratulations Pat! Your blog gave me a vision to jump in and try and I never miss a post!

  • Mike

    Good job pat, i feel bad that you did not meet all your goals. I am happy that you achieved a alexa ranking of 5000. How much visitors does your site get per day on average?

  • Andrew Eydt

    Awesome job in 2011 Pat!

    Your posts, stories, and income reports are a real motivation for the rest of us to rock it in 2012.

    All the best to you in the new year!!

  • Forest

    My year has been awesome and upsetting and amazing from a life perspective. I started off the year living in Egypt then the revolution hit and things got bumpy for a while, I ended up in Germany and USA then back to Egypt and finally UK for the summer before returning to North America and spending time in Canada and USA, where I currently am.

    The blog side of things, well that didn’t grow and I got panda whacked but I have managed to maintain enough income all year to survive well enough.

    January, I head to New Zealand for 5-months and I am determined to get out of panda hell on the business side of things.

    Wish me luck.

  • Deacon Bradley

    Thanks for sharing this Pat. It’s great to see how things shake out for someone who’s really crushing it. I’m really interested to learn more about the platform you’re using for your interactive course. I’m thinking some combo of GoToMeeting & Wishlist Member? Forums involved? I’d love to know a great recipe for doing this to help me hit one of my 2012 goals.

    Steve – hah, your comment cracked me up. Well said!

  • Steve

    Congrats on your 2011. I’m currently working on my 2012 goal setting(exercise) and hope we both have awesome years…maybe a reader can do a podcast with you at the end of the year, reviewing what he or she accomplished..Goal setting is step one in the success chain, without it you cannot move forward.

  • Sergio Guzman

    Wow! That is inspirational. Thanks for all your hard work.

  • Survivor Mike

    Congrats Pat.

    I am working on the 2012 goals and hoping to have a bit higher hit rate than 2011. ; )

    Appreciate all you do.

  • Nathan

    I just found your site midway through this year Pat. It has inspired me to do so many things that I would have never thought of. One was writing an eBook. There is not way that I could have done this without your amazing free guide on how to write an eBook. I have probably told a dozen people about your site and will probably do a blog post about it one day. So just another thanks here for all of your work. All the best in 2012!

  • Christopher Knopick

    You’re quite an inspiration and at such a young age (old guy talking here). You make me want to be better myself at business online just so I can come close to comparing myself to you. I did try a few new things this year, YouTube videos, Email List, attempting to be more strategic about posting and topics. I have a long way to go but thanks for the great content…and have a Happy New Year with that great family of yours!

  • Brendan Vraibel

    Hey Pat. I’m really happy for you. You deserve all of your successes for all of the people that you help. I wish you nothing but the best in 2012.

    P.S. I’m from Boston and I’m curious what the movie is that you were involved with. Definitely interested to hear more!

  • Andrea

    Very interesting post Pat, and your open way of talking about your results really puts you well above a lot of bloggers. Well, it seems that you reached most of your goals so kudos to you. We have always to aim high to reach a good result right?

    Happy Holidays!

  • Miguel

    Congrats Pat, I really like that you hold yourself accountable and I am an avid follower. You keep it real and are very transparent unlike a lot of other guys on the web.
    This post has inspired me to aim big for 2012, so here’s to 2012!!!

  • Kaizen

    Hi Pat,

    I really love your blog and all the good post. You are defintly a good writer and for now a good speaker 😉

    I started this year two niche sites, the first niche site made me about 20$ the first month, the second site was started 1 week ago. I hope I can build a good passive income out of them, but at the moment it is hard work, looking for new backlinks and check out things like social media, etc.

    Thank you Pat for sharing your experiences with all of us, you are a very good motivation for many, I guess.

    Happy days and a wonderful new year!

  • Pablo Sanchez

    This is such an inspiring year end recap. Your blog has always been an inspirational boost for setting and accomplishing goals. Good luck in the coming new year, can’t wait to see more goals and updates in 2012.


  • Flo

    Congrats on your achievements for 2011 Pat. I am not suprised that you did all these but what blows my mind is that you have all these other stuff going on in the background as well and you are able to manage everything and still have a healthy family life.

    My goal for this year was to take my site to the first page of Google for my major keyword and make one YouTube video. Not only did it get to the first page, it is now ranked No. 1 for the keyword. I have also uploaded over 30 videos on Youtube and became a YouTube partner which is the icing on the cake that was beyond my wildest dreams. And with 2011 being my first full year in the online world, I’m motivated to set even bigger goals for myself in the coming year.

    I wish you a more successful 2012 Pat!

  • Steve Wyman @

    Hi Pat

    Well that was all in all a very epic year for you. Very inspirong for many folks i know.

    I look forward to seeing what you’ll do wtih the backlink strategy 2 and will it suparse the current one in comments :-)

    So what are your goals for 2012 pat share away :-)


    Steve Wyman

  • Ileane

    I wasn’t following your journey in the beginning of 2011 but I’m glad I will be following for 2012. Thanks for being open and honest so we all can learn from your failures as well as successes. You have way more success stories though :)

    Happy new year to you and your lovely family. God bless.

  • Trung Nguyen

    Well done, Pat – I hope you will share your 2012 goals.

  • Naveen Kulkarni

    Hi Pat,
    Well done :-) Transparency has been U.S.P of your blog and this post is another great example for it.

    Apart, what are your new plugins about? I am curious to know:-)

  • Dave

    Hi Pat,

    Thanks for sharing in your successes and temporary set backs as I am sure you’ll right them in 2012 and we will benefit from your new ventures.

    What are your thoughts on seasonal niche site’s. Do you think they can create the same amounts of successes set forth in your Niche site Duel results?

  • Steve Olsher

    Awesome year Pat! Looking forward to ‘propheting’ together in 2012. Definitely want you to speak at Internet Prophets LIVE! in Chicago June 8-10. Please drop me a line when you can. Happy new year. Steve Olsher (

  • Guillermo

    Pat, I first wanted to congratulate you on a great year and wish you and your family a prosperous and happy New Year. Secondly, I really wanted to thank you, not only for this site, but on a personal note for the time you took to send incredibly kind words to my wife and I. I appreciated the message more than you can know. I haven’t had the time to send you a proper response, but i will. Again, thank you for all that you do and all that you give to us all.
    Happy New Year !!!!!!!!

  • ANdy

    Wish you a happy new year Pat.Hope you’ll be able to achieve all these goals :)

  • Toby

    Happy New Year Pat! Seems like you had a fantastic year and achieved much of what you set out to do. It’s really inspiring to read your blog because you get involved in such a variety of projects. I imagine it keeps things exciting doing this; I plan to do something similar this year, publishing on Kindle for the first time, launching a forum, building 2 niche sites, possibly a membership site.

    I’ll also be running a personal accountability site to keep myself motivated and taking action throughout the year. I wonder if you feel a certain amount of pressure to keep succeeding with such public exposure on Smart Passive Income? Or is it something you’ve just got used to now and are happy with?

    Anyway, best wishes for a happy, healthy and productive year. It’s 2012, yeah baby!

  • Joe

    I’m beginning to know more about Pat Flynn than George Clooney.

    Appreciate you sharing your goals. If you have a particular method of goal attainment, sharing that would be educational.

    This is fresh on my mind because I just wrote a post about tools that can help with achieving one’s goals, which begins with a conception, and then moves through a process of incremental goal acquisition.

    Just wonder if you’ve got some special sauce in this area of endeavor.

  • Kathy Morelli, LPC (@KathyAMorelli)

    Great year for you! Congratulations! Thanks for the year end recap! Your spirit comes through your blog and you are an inspiration!

  • Garish Wasil

    Well done Pat, this year was yours and you nearly achieved all that you planned. I reverse engineered and found some of your other niche sites (which you do not disclose here) and they were ranking well for their keywords in google (on 3rd – 4th spot). Good job again :) but one of them was not working :( (complaining : problem loading page).

    I am too going to rock this year (fingers crossed 😉 ). Hope me and my blog will reach where you are today.

  • Find Freedom

    Gratz Pat! I’m hoping that the first quarter of this year will be my break through quarter. I’ve learned a lot from this blog. I really appreciate your efforts and information!

  • Alan | Life’s Too Good

    Congratulations Pat, these are exceptional stats and more great ‘social proof’ (a term this year I think I learned from you) for SPI. I love the way you make everything so informal and effortless yet you clearly run SPI like a business (which is obviously what it is) including yearly goals and their appraisal, interesting stuff.

    May your huge success continue this year, as others have said, I’ll be interested to see what goals you have for 2012,

    take care & best wishes,

  • Lukas

    Gratz Pat!
    By showing that you did not reach some of your goals you have gone up a lot in my estimation.
    I think that you should write something about your plans/goals for 2012.

    In 2012 i’m going to build my first passive income source. Wish me good luck :)

  • Jeff @ Digital Nomad Journey

    Overall , it sounds like a fantastic year Pat! And reaching 40,000 subscribers (almost), is nothing to sneeze at, it’s monstrous.

    2012 will be a great year!

  • Brian Kwong

    Pat, thanks for sharing your goals and what you had accomplished in 2011. I am inspire to do the same in 2012, set goals for 2012 and review what I had accomplish in the beginning of 2013.
    I am happy that i found your blog this year and your reader challenges which really gave me the boost that I need to launch my new blog =)
    I am looking forward to hear more great stuff from you in 2012!

  • craig zarkos

    Thats cool your into film Pat, I’ve been shooting video, moreso for music though.

    I was wondering, have you ever read “Rebel without a Crew”, by Robert Rodriquez? As a start up guy yourself, you’ll dig it. Talk about Bootstrapping!

  • Mike Martin


    Wow, your post made me realize that even though we may miss a few goals here and there, we may still have progress a lot. You are prime example of it, as you have achieved a lot and from looking through outside you and your site seems successful in business and family side. Here to even better 2012 for all of us.

  • Sunil from The Extra Money Blog

    cheers to your success Pat. truly an inspiration to many. I am most fascinated with the Hollywood connection – would love to hear more

  • Brock @ Amazon Affiliates Blog

    Pat, will you be declaring any personal or just for fun goals this year? Maybe pushing your limits in other areas of life? I like to mix my professional and personal goals up, Tim Ferris style!

  • Philip

    Great Job anyway Pat. Can’t win them all.
    It would be interesting to see some posts regarding the WordPress Theme business if you have some inside information as this could be a massive passive income for developers and designers (which I’m neither hehe).

  • Marco

    I heard about you in October 2011. The following month I built my site based on what you taught. Even though I only made $31 in a month it was really exciting. I had never make one penny. This year my resolution in to make 12 money making sites. I have so many ideas being born by the minute.

  • Sheyi Shobayo

    This is lovely Pat. I will be waiting to read the Backlinking strategy that works for 2012! Love you man.

    The Authority Site Guy

  • Paul Masterson

    40k subscribers, wow. I need to get my plans in order!

    Well done…

  • Taline

    Congratulations Pat!

    I recently read an article that mentioned your name along with a few other online professional bloggers that make it seem “oh so easy” to make a living with your website income. I actually don’t feel that you make it look easy at all. I’ve followed you for a few months and although I cannot claim that I’ve read all of your posts (I have a full time job, one year old son, and my own website to manage) I haven’t come away with you selling that it is easy. On the contrary, you constantly reiterate that nothing happens overnight and that A LOT of hard work is necessary.

    What I can say is that you show that it is possible and are incredibly open about how you’ve managed to get here which I really appreciate and am thankful for. I’m very happy for your and your family for your success. You’ve shown with hard work and dedication it can definitely be done. You’re 2011 stats are amazing and I wish nothing but the best for you in 2012! I will follow your site and read your amazing content as I always do and once again, Thank you!!!


  • Scott Iardella

    Wow, Pat! That is great.
    Very specific and very ambitious, I love it. I’m going to use what you wrote to refine my own site goals, especially since I had to re-brand and start over due to something I remember you had an issue with, the old ‘cease & desist’ letter. My own situation was to a trademark that I was unaware of. Always something to gain, in this case a valuable lesson learned and a trademark of my own. Worked out for the best in the end.

    Anyway, Pat, you rock man! Very happy to see all of your success and there’s much to come for you in 2012!

    Cheers buddy!
    ~Scott (from the Stealth Body Podcast)

  • Devani Freeman

    Love the recap! Thanks for always being to open and honest! Looking forward to 2012 and the large amount of growth us entrepreneurs will experience!

  • Henry | Book Trailers & Movie Trailers

    Pat, in my book, 2011 was a very successful year for you. Congrats!

    Funny that it was the year you were able to get your break into the movie industry. I started a nonpassive business in 2011 making book trailers, and was approached by an author whose book is being made into a movie. The producer has been produced movies with A-list actors over the past decade, so I was pretty excited for the opportunity to be involved. I’ll let you know if my name gets listed in the credits.

    Thanks for your example, and for all you gave in 2011. Looking forward to learning more in 2012.

    All the best!

  • Steve-Personal Success Factors

    Pat, I still remember listening to last year’s podcast, where you spoke about setting SMART goals. I’m truly looking forward to reading about your 2012 goals, because I’m sure they’re going to inspire me as I fine tune my own.

  • Tom G

    Fantastic year for you! Congratulations on your success, and thanks for showing us your “failures”. Unusual and inspiring to see such an open accounting of someone’s progress.
    Good luck in the year ahead!!

  • Chris R. Keller From

    Congrats on achieving your goals Pat, and Happy New Year!

  • Kevin Davis

    Hey Pat,

    Love your podcast! Andrew Warner from Mixergy sounds a lot like you as well, he might be using the same mic.

    I noticed on your fan page you are using Booshaka Top Fans. Is that the basic version or Pro version?

    Do you think that has been a big factor in your huge fan growth last year?

    Kevin Davis

    • Pat

      Hey Kevin – I just installed the Top Fans app about 2 weeks ago, so I have yet to determine how effective it is at growing the fan base. Even if it doesn’t, I have noticed a few people answering questions more and sharing things here and there. I think it’s a neat little app that won’t have too drastic an effect on growth though.

  • Alex

    Hi Pat,
    I love reading your post well done on reaching your goals for 2011. Thanks for the inspiring post I hope you exceed 2012 goals. Happy new year to you and your family. Keep up the great work Pat.
    It’s great to be in your list,
    Take care
    Alex Goddard

  • Bob Young

    Congratulations, Pat, on your successful year. While you may be a little hard on yourself in grading your accomplishment, I appreciate your honesty and integrity and the high standards you set. Best wishes for a successful 2012.

  • Bryan Thompson

    Pat, I’m impressed you deal with your “shortcomings” in the way you do, and that’s probably healthy. But, wow. You still accomplished a lot! Take stock of the goods and learn from the stuff you know you want to finish out by the end of 2012. Thanks for all your inspiration, man! Hope your new year is off to a great start!

  • Dee

    Hi Pat
    Happy New Year to you
    Congratulations. I would be really happy if I had achieved that much in a year. It shows committment and dedication.

  • Flash Games

    Congratulations :)

  • John Sullivan

    Wow, 10 niche sites in a year! That’s awesome. Thanks for sharing Pat!

  • John

    Good job! It’s always with pleasure I read your posts. Keep ’em coming!

  • Cathy Herold

    Awesome performance all year long. Thanks for all the coaching and info all year long and being such an inspiration.

  • Tom

    Ambitious goals but I’m glad you met most of them. Wish you even more success in the 2012. It’s great reading your posts and taking the tips you provide. I’ve been able to land on page one on most Google pages for my site. So I have to give you a BIG thanks!

  • Boomboom

    Congrats Pat on your 2011 performance. You really are a great inspiration to lots of us.

  • Katherine Koch

    Pat, I always love reading your blogs and learn something every time… even those times when you don’t succeed the way you may have hoped. Still, you had a good 2011 and I can’t wait to read what you have in store for 2012.

  • Teresa Schultz

    Happy New Year! Congrats on reaching so many of your goals in 2011 – and it sounds like those you didn’t reach were close enough or weren’t reached due to something else important. I wrote a recap of my 2011 year yesterday – and it sucks for interest compared to yours – but I’m glad I found your site in 2011 and I think it may help me have me write a much better recap of a previous year, at the end of 2012.

  • John Colley

    Hey Pat
    Happy New Year.
    I find your transparency really helpful and motivating. I am just about to prepare my blog post on my progress for 2011 and you have given me some thoughts about my goals for 2012. Thank you for that.
    Still can’t make up my mind about Camtasia or Screenflow but will have to do so soon as Video is definitely one of my goals for 2012.
    Looking forward to sharing a very positive 2012 with you – Have a great one!
    Best regards

  • Viki Christensen

    Hola Pat! Thank you for talking about accountability and goal setting. Asking for accountability is a sure sign of commitment, and writing down one’s goals and sharing them is a stellar way to be honest about the whole process. What a great way to inspire us! I’ve never seen anyone do that like you have, and it makes me feel that doing so is safe. It’s okay to fail. It’s okay to set high goals. What I’d never gotten is that it’s NOT safe to not set goals or be held accountable. Even more, it’s not safe to try to stay safe. Thank you TONS for the inspiration, fellow Sagittarian. I love the bucket list achievement of being an extra in the movie. :-)

  • Andrew Reynolds

    I love setting goals. I set a bunch for 2011 but I completed less than half. I was doing well on my goals until my doctor gave me some news that has refocus all my time and goals for last year and this.

  • jonathan mcshane

    Wow – inspirational year for you. It is refreshing to see your honesty about some of the goals not attained – while reassuring that some of them came to fruition.

  • Gus

    wowo,, that’s great.. You would feel really good on reviewing the result and for sure at least it’s a good result for 2012… i will do that..

  • Ana

    Hi, Pat,
    thanks to you, I discovered the great Gideon Shalwick, and decided to create my own video blog following his steps. I’m concentrated now on creating a critical mass of content (I hope to have 60 vídeos by the end of January – I have 20 already), before I go heavy on spreading the word and starting creating my list.
    It’s very difficult for a beginner to estimate the feasibility of long-term goals (one year is long-term for me right now!), but I think ~200 videos generating a significant income are decent goals for 2012 and my brand new video-blog. Wish me luck!

  • Mike King

    It has been great hearing the different comments on this post Pat put up this morning some time I think. It is so good to set goals and really go for your dreams and ambitions for the next 12 months and beyond.

    There was one comment where a person was a bit worried about telling others their goals in case they fail. Hey, I keep heaps of them to myself as well. Some people just can’t have it when you are going for goal and getting better in life and the thing that they love to do the most is to chew up people when they share their dreams and ambitions with them. Overtly and Covertly.

    So I just exercise my Human Right No 12. Right to Privacy. Check it out.

    When you know your human rights you can hold your space.

    But anyway, I love Pat and I love the awesome comments that come from his Blog. So I am gonna share some of the goals that I am creating this year and how I am gonna achieve them.

    1. Expand my company to a 2.5 Mill Turnover and really streamline all of our processes. The goal is to become one the the most professional Rope Access Companies on the planet.

    2. Get all of my Lord of Water books published in Kindle, Paper Back and Hard Cover Copy. Creating so much interest for them on the web that they cannot but help become best sellers.

    3. Build a huge team on my Lord of Water Blog with groups sharing their wins across the globe of how they are saving this water planet by cleaning up the water ways and getting industries to put their ethics in. We will save this water planet.

    4. Go to Bali for 2 weeks and surf my brains out. Haven’t been for 25 Years. Time to stop talking and get on a plane.

    5. Build my Smart Media Team from 500 up to 10,000 at the end of the year.

    Well, I have so many more, but I am sure that you get the idea. Busy year for me and I hope that you rock with yours as well.

    One little tip that works so well from be. There is reference called the Ideal Scene in the Scientology Hand Book. I am moving house at the moment, but he says in there that if you do not have an Ideal Scene of which to compare the Existing Scene to, then of course you have nothing to compare it to.

    I do this will all of my goals. I really clearly define the Ideal Scene of the goal that I am going for and completely go for it getting the true essence of what it is like as if it is with me right now in full swing.

    Then this is the tough bit.

    I really confront where I am at right now and honestly look at my current situation in relation to the goal that I am going for. Then I am able to map out all of the steps that I need to get it done and one at a time, take each step towards achieving my goal. At least when you have taken the first step, it may only to go do a course on real estate investment of something, but I then know that I am positively moving towards it.

    Ok, I am off. Look forward to hearing more of your goals for 2012.

    Cheers, Mike King.

    PS. Make sure that you get a copy of my novel. It is the Bomb!

  • Rajka @ExpatDoctorMom

    Wow Pat, what an accomplishment! Way to go. I truly believe your 2012 will be epic and I believe mine will be also! Very inspiring to read this.

    Best for 2012!

  • Kim

    I can’t believe you can find the time to do all the things that you’ve gotten done this past year. Great job!

  • Seleema – How to look young

    As always you inspire me Pat. I’m so proud of your accomplishments and I can’t wait to read more!

  • Lenia

    Hi Pat,

    My name is Lenia and I am Greek. I just discovered your blog through Benny’s blog.
    I read your about page and this article so I discovered more about you and your business. I actually find that you do a great job and you had a lot of successful outcomes during 2011. In you about page you notice that you are not a marketing guru but when I read this post I assume that you do a great job. I don’t know how you manage to control all these tasks. Bravo! As far as your achievements in building profitable websites, I would like to learn more things about that because I want to do that to.
    I am very new to the blogging world: my blog is almost 2-month old. But it seems very difficult to me to achieve a good ranking in google, to have thousands of subscribers and to earn money from that.
    I will keep reading your blog to learn how you do things and I hope I find my path.

    Thank you for sharing.

  • Taline

    Thanks for sharing Pat! Maybe I will publish something similar on my site and be more transparent :)

  • John

    Amazing Year Pat! You are an inspiration to us all.

  • Allie | Ramblings of a WAHM


    Lucky number comment 104!

    I don’t like to comment unless I add to the discussion but I just had to say congrats on the movie director gig! That is so awesome! I look forward to reading all about it!

    And I am finally comfortable with starting niche sites, it only took me a whole year, research and your duel to get me there. So I look forward to reading more about your success in this area.

    Rock on! Or should I say “keep crushing it!”


  • Ferdie

    This one deserves a wow rating- for a good goal setting and a great year-end wrap up. I am one of those receiving ur inspiring emails and i truly appreciate it. More readings from u and a more productive and efficient 2012 to u. Thanks a lot pat’

  • Jamie Northrup

    Congrats of landing a role in a film, anytime someone accomplishes a dream of theirs it’s inspiring, and to know it’s because of the work you do here, is even better.

    Even if your niche sites aren’t making as much as the security guard training, it’s still awesome that 3 are making over $100 a month. A cool case study would be to show the different ones you have with the amount of money they make versus the amount of time you invested in each one.