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SPI 045: How to Win With Your Email List – Part 2 of 2

By Pat Flynn on

In this session of The Smart Passive Income Podcast we continue the discussion about email lists and how to win with them.

In about 2 years, I’ve been able to quickly grow a list of 35,000 subscribers, encourage an email open rate of 50 and 70% (the industry standard is typically 20% or less) and I do make some money from my email list too—without having to pitch anything.

In Part 1 of this series (which I definitely recommend you check out first because it leads into this session), we talked about everything that happens before a person actually subscribes to your list – from where to start to web form placement and some important notes about the bonus offer that you have the option to include as incentive.

In Part 2, we’re going to chat about everything that goes on after a person subscribes, and the experience that new subscribers go through when they sign up so you can better craft your emails and smooth out the experience your subscribers have with your brand.

At the beginning of this session, I address a few questions people had after part 1, including:

  • How do you get the “subscribe to my email list” button in the comment section of your blog?
  • Can you use your home address at the bottom of the emails you send out, which is required by law?
  • How do you deal with those who want blog posts via email, and those who want exclusive content via email?

Table Width Code

Email HTML Code for Table Width

Above Email HTML Code:

<table width="370px" border="0"><tbody><tr><td>

Below Email HTML Code:



Quick Tip for HTML Code:

I have my HTML code setup in TextExpander for Mac so I can easily punch in some hot keys on my keyboard, and the code will appear exactly where I want it to without having to find it or type it out.

I hope this series was helpful to you. If it was, please leave a comment below (and of course ask any questions if you wish!) and if you haven’t done so already, please take a second to leave a quick review in iTunes by clicking here.

Thanks, and all the best!

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