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SPI 040: How a Space News Site Generates 5,000,000 Pageviews a Month with Fraser Cain

By Pat Flynn on

In this session of the Smart Passive Income Podcast, I’m happy to share yet another amazing success story, this time with Fraser Cain from Universe Today, a news site dedicated to the space and astronomy niche.

Universe Today pulls in a massive amount of traffic—up to 5,000,000 pageviews per month—and it generates an impressive 5-figures per month from Google Adsense too.

Yes, I said five figures per month from Google Adsense.

The reason I love this interview is because of Fraser’s willingness to share his tactics for getting traffic to his site and also because news sites, in my experience, are a bit harder to monetize.

He doesn’t sell any products, although I’ve noticed that just recently he’s opened up a “membership” program to basically get rid of ads on the site for those who donate, which at the moment seems like it’s being well received by his readership.

+1 for providing value and giving people information they want to read!

Fraser also successfully implements the Be Everywhere strategy for his brand—and it’s perfect for the niche he’s in. He’s using his blog (of course) as well as a podcast (Astronomy Cast) and YouTube videos to deliver high-quality content in every which way possible, which also helps his brand become a significant authority in the space.

A big thanks to Fraser, again, for sharing his success story with us, and I apologize for my corny jokes at the end of the show 😉

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