Join over 100,000 people in the SPI community!

What is Pat working on?

Latest Podcast

Writing Copy that Converts

SPI 182: Frameworks for Writing Copy that Converts with Ray Edwards

If you’re like me, successful copywriting doesn’t come easy. Crafting the right words to drive conversions—without sounding sleazy—is no simple task. Ray Edwards is here to demystify the process of writing great copy with memorable acronyms and actionable tips.

Latest Post

How to Train Your Subscribers to Open Your Emails Every Time You Send

You could write the best content in the world, but it’s all for nothing if no one opens your emails. There are two variables that can mean the difference between your subscribers reading your emails and completely ignoring them. Learn how paying attention to these two variables will greatly improve your email open rate.