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Oops. The Niche I Selected Is Bad, and Here’s Why

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Oops. The Niche I Selected Is Bad, and Here’s Why

By Pat Flynn on

Oops! Niche Site Mistake

Before anything, I want to say this:

I’m not an expert at niche sites. Tyrone Shum, my challenger for this little competition, is not an expert either. We’re both fairly brand new to the niche site scene, so we’re going to make mistakes. The reason why we’re making this challenge public is to show you what those mistakes are, so you don’t do them yourself.

I just wanted to make that clear here in the beginning stages of our duel.

Now that I’ve said that, I’ve already made a mistake that I’m happy to share with you, because there’s a big lesson that goes along with it.

The niche I had originally selected for the competition, cop training (as shown in this niche selection process post), is not a good niche to get into. The process I used to get to that point was good – that’s the way most people would say it should be done, however I got all wide-eyed and excited when I saw the initial numbers and an open domain name, that I failed to do the further research required to make sure it was actually a good niche.

To sum it all up, the traffic and search numbers I saw for cop training were skewed because there are other terms that have the words cop training that are being searched for too. Usually, this is always the case and is totally fine because those other terms are terms related to that niche, however in my case, I was very unfortunate because those other keywords were totally unrelated.

It turns out, there’s this UFC fighter named Mirko Cro Cop, who also has his own training regiment. So, when I saw the numbers for “cop training” in Market Samurai, I was actually seeing search numbers and traffic for “Cro Cop Training”, and “Mirko Cro Cop Training” too.

Totally unfortunate, but it happened, and it can happen to you too. So the big lesson here is that when you find good keywords that meet your criteria, don’t stop there. Perform further research and figure out the other phrases that people are searching for that include those keywords that you want to target.

Here is a video I made for you that shows exactly what happened, why I didn’t catch this in the first place, and how you can use Market Samurai to see what those other terms are so you don’t make the same mistake:

Watch Oops, the Niche I Selected is Bad, and Here’s Why on YouTube.

(A special thanks to Christian, who commented on the last post and brought this to my attention.)

So now, I’m targeting a new niche, which has numbers that look much better than cop training did. Here are some screenshots from Market Samurai for my new niche, Security Guard Training, which I found using the same initial keyword theme, police training.

SEO Competition

seo competition for niche site challengeTraffic and Search

Broad Match

Broad Match Traffic for New NicheExact Match (this shows numbers based on people searching for the exact keyword phrase, nothing more)

Exact Match for New NicheAs you can see, cop training dropped off a lot, while security guard training still has a large number of people searching and clicking through for that exact term daily.

There are more competing pages, but because there’s a little bit more room in the top 10 in Google, the number of competing pages doesn’t really matter.

I’m actually glad this whole ordeal happened, not just because I feel like I have a better niche in my hands now, but because hopefully you learned something from it.

I did, and I’m glad I didn’t create an entire site around cop training, only to find out later that this is the reason why no one was interested in it.

Now I’m a little behind in the competition – Tyrone already has his site up with some content on it (thanks to his outsourcing team), but I’m confident I can catch up, even though it’s just me.

I’ve already contacted Bluehost and they kindly allowed me to cancel by initial purchase of CopTraining.net and pickup a new domain for Security Guard Training that isn’t an exact match, but it’s close. I’ll reveal that in the next installment.

I already have the blog up and running, and I’m tweaking the theme right now. For the process of how to setup a blog and get a theme on it, you can watch this video I made about how to setup a WordPress Blog in Less than 4 Minutes:

P.S. I created this video almost exactly 1 year ago, and it’s amazing to listen to how much I’ve improved on the microphone since then. If you’ve listened to my podcasts, you’ll know what I’m talking about.

Cheers, and thanks for your support!

Other Posts in The Niche Site Duel Series

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