Niche Site Private Advertisement Experiment – Part 1 – Why?

Niche Site Private AdsMy security guard training niche site currently earns between $1,800 and $2,200 per month – 99% of it coming from Google Adsense alone.

One of my goals in 2012 is to diversify the income streams coming from this site and increase its monthly income to at least $3000 per month by the end of the year.

Diversification is important because:

  1. It’s safer. It’s not smart to rely on one single income source because the moment it runs dry, you’re done for.
  2. It gives you more opportunity. The more income sources available, the more options you have to expand and grow. Instead of focusing on growing income source A, you can grow income source A, B & C at the same time.
  3. It increases the value of the site. Buyers are more likely to be attracted to a site that has several income sources.

My quest to diversify SecurityGuardTrainingHQ.com has been very unsuccessful so far, due in large part to a simple lack of taking action.

This is why I formally announced diversification as a goal for 2012 because I know you’ll hold me accountable to it and at the very least, motivate me to push forward – and you already have.

More on that later in the post…

Will History Repeat Itself?

When I started monetizing my first website back in 2008, GreenExamAcademy.com, I also started with Google Adsense.

It was encouraging to see trickles of income from the ads, however because I was just laid off and was about to start a family, I put a lot of pressure on myself to quickly find another income source.

(Maybe the lack of pressure is why I waited so long this time…something to think about.)

So what was did I do next?

I learned about private advertising, or “renting” out space on your website to advertisers for a fee. The middle-man (Google) is out of the way and typically you can negotiate more than just a cost-per-click payment structure, and have banner ads in place as well.

Private advertising made sense to me because I was already tapping into the visitors who came to the website, but not into the related companies who could benefit from those visitors too.

I immediately did some research to see what companies might be interest in advertising on the site. A simple Google search for a related keyword can show you…just look at the ads that show up next to the results.

I contacted a few of them and within a week had my first advertising contract in place.

It was for one 125 x 125 pixel banner ad in the sidebar and I was so happy and excited that a company was interested, I didn’t even negotiate and took the first offer. A 125 x 125 pixel advertisement to be placed in the sidebar at $50 a month for 3 months.

Big mistake.

Why?

Because I eventually learned that I had enough targeted traffic to charged up to $300 a month, which is what I eventually did with new companies that came on board to advertise on the site.

For the LEED exam niche it was particularly easy to sell ad space because I was one of the only websites online talking about the LEED exam who had a significant amount of traffic.

At this time, according to my analytics, I was getting between 500 and 900 visitors per day (on the weekdays):

Green Exam Academy Stats

Here were the issues I had when I first tackled private advertising:

  • Setting the right price, which I already mentioned.
  • Manually placing the ads on the website. Sometimes I would spend hours just messing with CSS and html trying to figure it out. You know that guy who never asks for directions when he’s lost? That was me back then.
  • Keeping track of the number of clicks per ad.
  • Remembering when to take ads down after the various contracts expired.

But you know what? I just rolled with it and made it happen – and that was a success.

I just did it and that’s what I have to do again.

Private Advertising on Security Guard Training Headquarters

Private advertising may not work for all niches, but you definitely need some traffic in order to convince potential advertisers to work with you directly.

How much traffic exactly?

Well, that depends on a number of things such as the niche itself, how much money a potential lead is worth to a company, how much you’re charging, how good of a salesperson or copywriter you are, etc.

As far as traffic for SecurityGuardTrainingHQ.com, check out the numbers – they are eerily similar to GreenExamAcademy.com when I started private advertising on the site (between 400 and 800 visitors per day):

SGTHQ Stats

Lost Opportunities

Since the middle of last year I had an Advertising Page setup on securityguardtraininghq.com that simply said:

“Thank you for your interest in advertising on Security Guard Training Headquarters. For advertising options, please contact [email protected]”.

…and that’s it.

This page was setup in anticipation of some type of advertising opportunity that I knew was eventually going to happen, and I included the email to collect potential leads just in case.

And guess what?

I did get emails – at least once or twice a month, but I had nothing to offer in return.

Although this was a good litmus test as far as demand for advertising on the site, I failed in having something readily available.

I didn’t follow through, which is very unlike me.

The last straw happened last week when two separate advertising inquiries came on the same exact day! Again, with nothing to offer them in return.

The first thing I did was the same thing I always do when I realize I have failed: I don’t think about what I did to fail, I think about what I have done in the past to succeed.

A negative attitude does nothing but waste time. Having a positive attitude based on past positive experiences is always the first step to getting back on track.

So what did I think about?

  • I thought about how most of my past successes didn’t come from me waiting for things to be perfect or the timing just to be right. I just dove right in and worried about perfection later.
  • I thought about how even the toughest of tasks were always much easier after just getting started. An object at rest is a lot harder to move than one that’s already in motion.
  • I thought about how sharing what I was doing had always motivated me to start something and keep going with it.
So, I decided not to wait around anymore:
  • I purchased some advertising software that would allow me to automate the advertising process on the website. I read some reviews and just pulled the trigger and bought it.
  • I started reading the manual for the software and started to set everything up.
  • I started it with the intention of sharing my process and results publicly here on the blog, like I always do – hence, this post.

Two days after I received those two advertising inquiries the architecture for advertising is now setup on the site and ready to accept advertisers.

Now I have something to offer, and even though the copy on the advertising page isn’t perfect, the ad kit could be better, and even though I could probably explore more options for potential advertisers – it’s up, and I’m proud. I can tweak things as I go along.

I’ll soon be contacting everyone who had previously sent an email about advertising on the site, and we’ll see what happens.

Next week, in the next Private Advertisement Experiment post, I’ll talk more about the specific software I’m using (and other options that are available), setup, pricing, placement, and all the technical stuff that needs to happen before you can start looking for advertisers.

Cheers!

  • http://www.budgetfairytale.com Mindy

    This is a great post! It’s extremely timely for me because I’ve just started considering placing ads on my site so I’m bookmarking this, because I know it will be really helpful. But I have no idea how to find out how much I should be charging based on my traffic. How did you look up this information for your own sites?

    • http://leadershipandproductivity.com Kenneth

      I agree with you Mindy. This is a definitely timely post. I’d love to hear Pat’s response to your question.

    • http://www.theasiancasanova.com Asian Casanova

      There’s a website called “BuySellAds.com”

      They are sort of a media broker where people can buy ad space on websites such as yours.

      I use them for buying ad space :)

      • http://www.smallbusinessunleashed.com Chris Green

        Isn’t buySellAds more for marketing type sites?

    • http://www.affiliatemade.tv Chais Meyer & The Affiliate Made Team

      I agree, we’re looking into putting private ads on our core website right now and then is some great info that we needed to here…mainly the encouragement that it’s all possible! ;)

      We’ve finally put several ad sections into our website (with a plugin), and ‘Advertise With Us’ page, and now we need to communicate with potential advertisers. Exciting times ahead for sure!

      The automated Ad plugins that are available for WordPress are really nice, but we had to buy 3 of them before we found one that did everything that we needed/wanted.

      We look forward to your next updates, and as always, thanks again for sharing this stuff with us! :)

      • http://smallhouselife.com Dee@ Small House Life

        Chais, would you share with us the WP plugin that you finally decided worked?

        Thanks, dee

        • http://www.affiliatemade.tv Chais Meyer & The Affiliate Made Team

          Hey Dee, sorry for the late reply.

          Here’s the plugin that we bought from Code Canyon for $25: http://www.affiliatemade.tv/wp-pro-advertising-system

          They have a few similar plugins but this is by far the best one, it even includes iframe ad support to manage ads on different websites from one system!

          Let us know if you have questions about it.

  • http://wpbiz.net Pekka Sahlsten

    Definitely a time to act as you were leaving serious money on the table :) Letä’s hope your follow-up to the prevous people is successful.

    This is an interesting topic that is not written that much about. Especially you sharing your evaluation of the software tools will be much appreciated.

  • http://safehavenreports.com/ Shaun

    Great post. There’s a lot of wealth in the emails you get from private advertisers — I actually sold one of my websites about a year ago to someone who just wanted to advertise. It made more sense for the company to just my my niche site than it did to advertise and handle anything on a monthly level.

    Now, I’m focusing exclusively on having my time spent on product development.

    Thanks! I love this blog.
    -Shaun

  • Will

    Just checked it out on your site, advertising section looks great Pat! Looking forward to the next post.

    Cheers

  • http://www.thepathtoriches.com Chris

    Interesting subject. I don’t yet have enough traffic to support a sponsored ad setup, but I’m looking forward to your results. They will be food for thought for the future.

  • http://leadershipandproductivity.com Kenneth

    Another great post Pat. I’m working on using adsense on one of my health related sites and also building traffic for my leadership site.

    Thanks again for the great content you always write!

  • http://www.pablosanchez.com Pablo Sanchez

    Very much looking forward to your follow up post on this when you go into more details on the software you using and other available options.

  • Henry

    Brilliant Pat! You never fail to surprise us with great information. Look forward to your next post.

    Thanks!!

  • http://www.thevintagemoth.blogspot.com Sarah

    Oh I can’t wait until the next post. I can never remember on time every month to remind my advertisers to renew so I would LOVE to automate it. Also, I would really like to know how much I should be charging for what kind of traffic I am getting. I’m sure I am currently too low. Is there some sort of guide or standard I could follow?

  • http://www.mymultipleincomes.com Robert

    Great post Pat. At my site, I basically only do private advertising and find it to be the number one way to go. I’ve written about it several times. AdSense is great, but diversification is better!

  • http://socialwebqanda.com Andrew

    I agree that private advertising can be very tricky to negotiate, because you often don’t have much to compare it to. Personally, most of my first online income was through private ad sales, because I was lucky enough to have picked a niche where there were a lot of companies who contacted me. I don’t think they knew how much traffic my site was getting, because it was very little at the time. And the first couple times I was completely winging it on my rates! Definitely an area where experience can help a lot.

  • http://www.makingsenseofcents.com Michelle

    Thanks for this! I just started advertising so this is great to read.

  • http://www.chasingpace.com/ Wesley Banks

    I currently get about 1-2 persons a week offering to buy advertising or a link (text ad) on my sites. Currently I’ve turned them all down just because I haven’t had the time to really follow up with it and look into all the ins and outs of selling ad space.

    I’m looking forward to your follow up post to discuss all the technical details. One thing I’d like to know a little more about is the adverse affects in terms of ranking, traffic, conversions, etc. that private ads can have on a site.

    Nice post Pat.

  • http://talesofwork.com kimanzi constable

    Congrats on the niche site Pat, you deserve success! I’m using your playbook to get my niche site off the ground: http://excitingfamilyjourney.com/

  • http://www.contestcook.com Julie N

    Oh, I need this series! I’ve sold some ads over the last few years but it is so sporadic. Though my traffic is similar to yours, my Adsense revenue is about 2% of yours…and clicks are half of two years ago.
    I think live ads tend to beget more ads, and when I have none showing, inquiries drop.

  • http://www.northorangecountyrealestate.com Samuel Holborn

    Hey Pat,

    Great post and congrats on getting this advertising stuff up and ready to go. The advertising doesn’t quite pertain to me yet as I don’t even have my website up but the rest of what you said (not wondering, procrastinating and just doing it) was very inspiring to me. I’m going to get my website up tonight (a Friday night…) had the domain and hosting for ages but now is the time to finally just DO IT. Thanks for another great read and I’m sure by the time I’ve got everything configured for my site you’ll have Part 2 of the famous Backlinks post.

    Cheers mate!

  • http://www.howtoelectriccar.com Mike

    Great Post Pat!

    This is something that is difficult for us newbies to get into the first time. Adsense is easy, it’s anonymous. There’s no direct contact required. I appreciate that you’re always helping us take these uncomfortable steps.

  • http://www.ipnostudio.com/10-weight-loss-affirmations-benefits-of-eating-healthy.html Andrea

    Well, on one of my websites I’m just using adsense and on another one I begun using CrankyAds from Yaro Starak which seems pretty good. I was also thinking about BuySellAds too but I haven’t checked out yet. I think that the most difficult thing is deciding how much to charge, I guess I’ll go for a kind of proportion with daily or monthly traffic but I’m still working on it.

    Great post and surely waiting for the next one. :)

  • http://legaladviceaid.com/ Legal AidMan

    Hi Pat,

    Thanks or sharing your experience.
    Subscribed to your RSS feed, waiting for the next post.

    Kind regards!

  • http://blog.momekh.com/ Momekh

    Is it safe to say that this single website in itself is a business?

    I mean, you are about passive income, and not strictly online. I write about creative self employment, and this opportunity that you literally hunted out brings more opportunities with it.

    Obviously, you must have considered a ton of other niches within this. Security Guard conferences to uniform supply to equipment supply all the way dropshipped from China! I imagine you slowly but surely setting up a global empire (insert grand orchestra music here) with this… and of all the places in the world, you’d be sitting on the most valuable i.e. the last mile :)

    It is always inspiring reading about your exploits Pat! Keep going man, good luck!

  • http://www.ivblogger.com Sheyi Shobayo

    Pat, well it is good to diversify your income but what I can advice you to do is to try and create an e-book just like you did with greenexamacademy which your leads will buy from you.

    It’ better to keep those people and let them continue to get the best content from you rather than selling advertising space on your website to some other people that will take your clients

    SHALOM

    • Pat

      Not so sure about that Sheyi, it’s going to be a little more difficult because like I said, each state has a different set of requirements and in order to official earn credentials to then become a security guard (which isn’t in all of the states), they have to go through a state endorsed, or official training center, which my website alone cannot be. I’m selling advertising for things I cannot do myself – like I can’t own a security guard training company with a brick and mortar facility (nor do I want to).

      • http://rosemaryjayne.com Rosemary Jayne

        I think that’s the key here – it would be incredibly difficult (and probably very expensive) for you, or anyone else, to go through all the training and so on. Even if you outsourced it to one person per state that’s a heck of a lot of work for you, you’re better off doing it this way.

        I’ll definitely be very interested to see what you’re doing!

  • Kristoffer Broholm

    Hello Pat,

    Thanks again for your great posts. I continue to be amazed at the level of your content. EVERY single post you put out is carefully thought through, well written and really offers a ton of value, I’m sure if I had to base your success on ONE concept it’s definitely the quality and consistency of your content.

    I think a lot of people could learn from that. The content ITSELF is amazing, but sometimes I don’t think people truly appreciate what it takes to do what you do. They read your posts and think like: “oh yeah, that sounds simple im gonna do that”

    True success requires the level of commitment you show, and in return you reap the benefits. I wish I were more like you.

    Thanks,
    Kristoffer

  • http://www.getbesthomebusiness.com Sammy@Best Home Business

    Pat, thanks for this insightful post. Your niche site has turned out very well. I’ve taken a lot of guidance and information from you. What I want to know now is how you plan the total content for a new niche site. Before creating the content, you need to plan out the categories and all the topics that will go with it.

    I think this issue is not addressed in the niche site duel also, if I haven’t missed it. So what’s the strategy for approaching this?

    • Pat

      It was relatively easy with this site – each state has a different set of rules and requirements for security guard training, so each state becomes a post. There is also armed security guard training, and unarmed security guard training – two perfectly good categories right there.

      As far as the content itself within the post, I go into it as if I’m writing for a total newbie who needs that step by step approach.

  • http://www.fotocomefare.com Alberto

    Interesting idea Pat.
    However, what strikes me the most in this post is the incredible Adsense revenue of your niche site. My only website is about photography and has more view than yours. However it makes a tenth of your niche site.
    I know there are several variables involved, but I’ve done my experiments and already optimized several ads.
    Aren’t you planning to do some more in-depth post on Adsense? I’m really curious about how you can make that income with such a small number of visits.

    • Pat

      Check out my niche site duel posts – I’ve done a lot of optimization and testing on ad placements, size and color already to get to this point.

      A high CTR combined with a decent CPC = high profits. It helps that it’s in the education industry where there are a lot of companies bidding for ads, and visitors looking for companies and easy solutions to their problems.

      • http://4hwwsuccess.com/ David

        Pat

        Once again a great post, especially since I am having my own ‘little project’ running that has you as a ‘role model’, lets say.

        But, I am realistic and say that you’re site must not be taken as someting that we ‘regular mortals’ should compare ourselves to. It’s simply not sure how much ‘support’ you get from your SPI followers in making those revenues, of course without you ever asking or even giving a hint about it.

        Also, while I find it inspiring how you go about all this and try this and that to optimize, I do have to say that your stats that you present in the ad kit info is surely not 100% relevant for your adertisers. How much traffic comes from your SPI readers who want to have a look at your site to check it out as a role model and aren’t interested in any ad banners on it? Don’ get me wrong, I am not trying to ‘accuse’ you of anything, I am a big fan of your honest way of doing business. This is where you are the real ‘role model’ for me, by the way :)

        Regards from Greece,
        David

      • http://www.hearthealthjourney.com Andrea

        Pat, Out of curiosity what do you consider a good CTR?
        Thanks!
        Andrea

  • http://www.smallbusinessunleashed.com Chris Green

    Pat, how do you mentally cope with all these projects you have going on?

    How do you ensure they aren’t floating around your head all day?

  • http://blogtyrant.com Blog Tyrant

    Hey Pat.

    One of my sites recently got an email from Lacoste (a super awesome French clothing and sneakers brand) and bought monthly advertising.

    Also, when I sold a few blogs for $20,000 upwards there was a portion of that income coming from advertising – so it definitely works.

    One tip I noticed is that if you sell site-wide sponsorship (where no other ads are present) you can get drastically bigger prices.

    • http://teeballbaseballblog.com Tom

      Blog Tyrant,
      Be sure to check out my post on a scam from someone saying they’re affiliated with Lacoste.

      http://teeballbaseballblog.com/internet-scam/

      I was tempted to sign them up but then researched them and they’re not the good news you expected.

      Tom

  • http://shawnozbun.com Life at home

    Great post Pat, I have a niche site that I may try to rent out some space. Thank you for the great idea.

  • http://www.techgenra.com sai krishna

    very nice experiment pat , i’m also tried my own advertising in my niche blog but i don’t got any advertisers.

  • http://www.kettlebellworkoutspot.com joe

    Maybe I’m ignorant of the process, but can’t you just add in a blank HTML block and have the customer send you what they want in their (maybe 150×150) space? What need does the software serve? Is it so you can have flash ads and the like? what SW did you end up going with.

    Very informative post, just curious about those few things!

    • Pat

      It automates the entire process, from adding the ads onto the site, accepting payments, shutting down the ad when their time has run out, and it rotates ads in the same spot.

      Also, the specific one that I am using can geo locate the ads, so they are only shown to states and or cities that are relevant.

      • http://theblogformen.com JJ

        Pat – Thanks for the response. I hope to have the “problem” of adding ads at some point. As always, thanks for the “open kimono” approach…I think that was too many quotes…ah well. Thanks Pat.

  • http://www.howtosubliminal.com Andrew

    Pat there is one thing I don’t understand: if you haven’t worked or trained as a Security Guard where do you find all those information and how are you able to write all those articles? I mean it’s understandable as regards laws’ articles but the others?

    Sorry for the question but I’d like to understand it, and maybe apply it. :)

    • Pat

      The same way I’m able to write an article just like this one. I figure it out and I write about it. For example, if I want to figure out how to become a security guard in California, I do the research (in this case, it was a lot of phone calls) and then I write about it to help others. You don’t need to be an expert or trained as a security guard in order to provide the best information about how to become one. Great question! Thanks Andy!

  • http://www.ukboilergrants.com andy

    Hi Pat, another great post.

    With regards to your adsense, do you use a plug-in to distribute the adsense ads on your site? if so which one?

  • http://www.sociallyfamous.com Alex

    Hey Pat
    I bought an ad for one of my sites last year, but I did not get much traffic from it. It was a bright red 125×125 banner and placed on a popular seo blog. It was pointing to my link directory. My plan was to increase free submissions on my site to generate free user generated content. When the site I advertised on, contacted me for feedback, as they had three more empty spots of the same type and never sold ads to anyone else, I told them that I did barely get any traffic and felt that I overpaid. We are talking about 2 clicks a month or so. The site itself had a decent Alex ranking. How strange…
    Now I wondering, what do you do if someone has paid you for an ad but does not get any results? Do you care? In my case, that particular blog just let my banner sit there free of charge and it has been 3 months since again. How how nice is that? Although I still do not get much visitors from it, I feel good about the guy. How do you feel about an ad not giving any result to the advertiser?
    Anyways, thanks for the post. It has been now over 1.5 years I am coming to your site. You are still a great inspiration. I miss the “How to setup a FB fan page” days… though… It is all so sophisticated in the blogging space these days…

    • Pat

      That’s a tough question Alex, because it’s not necessarily the publishers fault if the ad gets no clicks. The ad just may not have been a very good one, or not attractive enough to click. Just cause an ad is there doesn’t mean it will be clicked on, even if other ads on the page are.

      I think it should be told to any potential advertisers that the publisher isn’t responsible for the results of an ad that is placed on the site, while at the same time it’s the responsibility of the advertisers to optimize his or her advertisement (and work with the publisher to do so).

      Also, the number of impressions vs. # of clicks should give you an idea of really who is at “fault”.

      Personally, if a person isn’t getting the results they have hoped I’d give them extra time, like your publisher did, and potentially work with them to improve the ad which I know has a lot to do with click-through rates.

  • http://www.sportmanagement.cc Remco

    I just don’t understand what the added value of adsense is……isn’t it just letting your visitors click on (paid) links, which then results in you losing your visitors for always….??

    • Pat

      Not necessarily, Remco. In fact, if done correctly your Adsense Ads can actually add value to the site. I know in our industry it may seem like they’re primarily there just for us, the publishers, to earn money, but Google puts relevant ads onto our sites that are supposed to be useful to the reader (i.e. what they are looking for), which often times, they are.

      Yes, they link out to other sites, but that doesn’t mean those visitors won’t be back. It’s like adding automated resource links to your page.

  • http://www.4hwwsuccess.com David

    Pat

    I was wondering if you use any app for google analytical on your iPhone and if so which.

    Regards,
    David

  • http://retiredpay.com Dave Starr

    Talk about lessons learned, but not applied. Thanks, Pat, I needed this kick in the butt.

    A coupe years ago I was showing a friend some sites on the Internet in answer to the question she had asked me … how do people make money with a website.

    I showed her about half a dozen sites in a row, looking each time for the advertising page, so I could give her an idea of how the process worked … and guess what? 6 poplar sites in a row _HAD_ no clear way to find out about advertising.

    So many times I have seen someone write and sya’ I can’t make no money”, but when going to their site, find that they aren’t even ready to accept advertisements. Epic fail in my view … gotta fix it and be prepared to make money.

  • http://www.build-a-blog-site.com Joe

    Hi Pat,

    Great Post man, hope your well, I have been thinking about banner ads and at the moment our site has two affiliate banners, what would you say is better to actually sell the adspace or have the affiliate banners? I’m defo still thinking of private banner ads though, can’t wait to see your next post about setup and pricing.

    Cheers
    Joe

  • http://www.photographyinternships.biz Hanad

    Hey Pat,

    Great post as usual, keep up the great work.

  • http://www.managementsalary.org Cristian @ Management Salary

    Hey Pat,

    I totally agree that diversifying your income sources is a good idea; however I don’t think it will increase your earnings. A part of the users that are now clicking on Adsense will click on the new ads instead. I think the direct advertising pricing should be more than the Adsense CPM you are getting for the ad space you’re trying to sell.

    Anyways since Adsense pays pretty good in this niche, and the CTR is good too, my guess is that you will not see an increase in revenue.

    You are just distracting your users from the Google Ads.

    I’m looking forward to the result of this.

    Bye,

  • http://experimentincome.com Ramy Khuffash

    I might have to give this a go too. I’m getting between 100-200 visits a day to one of my health niche websites and no one is clicking on my Google Ads. I’ve been testing for weeks! It’s a niche with great potential too!

    Yet again, your post has inspired me to keep at it :-)

    Thanks!

  • http://www.maison-attention-danger.fr Arnaud @ Maison Attention Danger

    Hello ! Greeting from France !

    I follow with interest your niche site duel,

    thanks for yours advices !

  • http://www.paininjaw.net Jason

    Pat,
    Another great post that provides value to everyone that takes the time to read it!

    This is a little off topic, but you tweeted about the “Eventual Millionaire” webinar on Tuesday. I saw the tweet and joined in on the webinar. I really got some good info from it and am attending the next one this week. Thanks for putting Jaime on my radar. This is a good example of you not personally giving out valuable content, but by following you, I got valuable content ( does that even sound right?)

    I follow you and want you are doing online and now I am going to add Jaime to the list of people I am following. For your readers, I would suggest two other people to follow if they are into internet marking. I like the stuff that Liane Carmi does ( she does webinar training for Offervault ) and I have been listening to a not so well known Podcast called “Beginner Internet Business Podcast” for about the last year or so.

    Thanks again for everything you are doing to help people like me learn about making passive income online.

  • http://www.howtopr.co.uk Robbie @ How To PR

    Great post Pat, I had no idea there was software that could automate the advertising process. Look forward to Part 2.

  • http://www.paininjaw.net Jason

    More great information! Also thanks for the tweet about the ” Eventual Millionaire” last week and putting Jaime on my radar.

  • http://www.BusyExecutiveMoneyBlog.com BusyExecutiveMoneyBlog.com

    Pat, Thanks for the information. Been reading you for awhile. Just made the plunge today on my first blog. Lot of work to do but I’m excited. Thanks to you!

  • http://www.ladidashop.etsy.com ME

    Hi Pat!

    I’m a new commenter, but have recently re-discovered your blog and it’s great to see how much your site (and earning reports) have grown! Your site and a few others have inspired me to get into the creation of some (micro) niche sites so still have lots to learn.

    I’m an Etsy shop owner, and on the topic of ad placement on blogs/sites, you can see some good models from some craft/art/diy/design blogs that I frequent. The ads are often referred to as site “Sponsors” and a lot of them make really good money with these ads. You can check out sites like:

    http://www.younghouselove.com
    http://www.iheartorganizing.blogspot.com
    http://www.centsationalgirl.com

    Hope this helps you or anyone else who wants to see examples of sites using the type of advertising model you’re considering for your Security Guard Training site.

  • http://www.englischtestonline.de Englischtest Online

    Pat,
    thanks for this interesting and eye-opening post. ‘Take Action’ is the main takeaway from this.
    You wrote that you want to take the site from ~2,200 to 3,000 $/month. What kind of other monetization do you have in mind as the ad sales (at current rate) would only contribute 220 $/month? Or do you sell these 3 spots to more than one advertiser per month and rotate ads?
    Thanks in advance for letting us know how this should work.
    Looking forward to the next installment of this mini-course. :)
    Tom

  • http://www.mobilebetting.net adam

    I’ve been lucky enough to have negotiated 3-month advertising deals across a dozen sites in the same deal. I think it all comes down to finding someone who’s known for buying advertising, and then offering something they want that targets their core market and that they can make money from.

  • http://www.thebravemanblog.com/ Rodrigo @ The Brave Man Blog

    Nice post Pat, thanks for giving me an idea of what I should be charging, I have a question, I’ve seen that you have no Google Ads for this Blog and I guess the reason why is the same as mine, many people tell me that I should monetize my blog with Google Ads in the middle of my posts, but I would like to keep it clean as your posts and to later make money through the affiliate links, it’s cleaner that way.

    Why did you decided not to use Google Ads in this blog? thanks a lot in advanced :D

  • BayZest (SF Bay Area Lifestyle Blog)

    You are a few steps ahead of me! I have the same issue. I have an advertising inquiry form that gets me 5-10 emails, not one I’ve responded to.

    So I have some questions… What’s the software called? (I’m guessing it’s coming in part 2 or 3.

    Next what if I’m don’t want to be a copywriter or a salesperson. What if I just like writing and watching traffic on analytics software. Are there Blog Ad agencies that will do all the sales, write the contracts, etc. just send me a an image to post as a banner and send me a check? I’m more than happy to pay a commission. The only reason I don’t use Adsense is because I don’t like the appearance.

    Any advice would be much appreciated…

  • http://www.jamienorthrup.com Jamie Northrup

    Just checked out the SGTHQ ad page and rates and am curious to see how you determined the pricing and how many advertisers you get as I’m looking to go this route, I already do it but it’s not automated or very well organized right now.

  • http://www.millionairementorsaccess.com Shaun

    That can be true but it was a great learning experience. I’ve never run any ads on any of my websites but it may be a road I go down in the future.

    Thanks for the post.

  • http://devos.beethomas.com Brian

    I like the story here on advertising, but I learned something more important from your post. It seems like some of the best niche websites are those who teach things, like passing the LEED exam and how to become a security guard. Great ideas and the point I take from this is the need to find something great to teach and I also liked knowing how many visits you get a day and knowing that 400-800 would be a good thing to shoot for.

  • http://brankicaunderwood.com/ Brankica

    Pat, this is all amazing, but can you just publish that next post, like NOW!!!

  • Marcin

    Hey Pat great post. I’m looking forward to reading the next one. I would love to implement something like this on my site one day. I have a question. What is the bounce rate on your site? I don’t know how important this is but I feel that the more traffic I get, the higher my bounce rate goes and I’m not sure how to interpret that. Thanks for your help! Keep up the great work!

  • Ben

    I have been following you and using your advice for a long time but didn’t always understand how to do everything so taking action on all your tips and resources was much more limited.

    ( with help from odesk ) I recently began taking massive action on several of my sites ( using almost completely your tips and resources ) that hadn’t been really getting anywhere ( not even regular enough posts ) and not letting little technical hang-ups get in the way.

    Your clickable map is amazing!!! and has been a HUGE help for one site in particular. You are not only very helpful but also very inspiring to watch and learn from you makin’ it happen! in a very big way

    Thanks!!!!!

  • http://solopreneurstoolbox.com/welcome Isabelle Fredborg

    It was interesting to hear your thoughts on this. From a website visitor point of view I’m personally very “anti” ad words – they look cheap and too many low-quality sites are overusing them. Will be interesting to hear more about how banners and other types of ads are working for you.

  • http://www.techtutshub.com/ Hammad Baig

    Great post, I have a niche site that I may try to rent out some space. Thank you for the great idea and thanks for the sharing…

  • http://www.studentbanking.co.uk Adam

    I’m currently looking for private advertising for my student finance website. Ironically however, the biggest advertisers seem to be other affiliates and comparison/finance sites rather then the direct operators themselves. And then these comparison programs (who are essentially affiliates such as GoCompare.com) have their own affiliate programs.

    It’s a funny industry!

  • http://www.rhythm-hub.com Stevehub

    Awesome post Pat !

    I’ve been wondering about this since I’m in the process of redesign my site in Drupal. I’m presently in the re-development stage and I’m looking at all income venues including private advertising..I usually wait a week to binge on your site so I’m gonna keep reading..Thanks for the post.

  • http://www.attractpassiveincome.com Abdul S. Mohammed

    I think diversification is the key Patt. I think you have a great goal with your security guard site. Patt you are truly a teacher.

  • http://www.howtocatfishtoday.com/20-catfish-fishing-tips/ Justin Mott

    I hope the Niche site is coming well. Reading these blogs really give me motivation to do this. Thank you for posting. I’m looking forward to reading more about your advertising strategy.