What to Do When “All of the Good Ideas are Already Taken” – Tips to Help You Pick a Niche

Nice Selection TipsLately, I’ve been getting a lot of emails about niche selection and how to choose the right topic when starting a new website or a blog.  Most people tell me that all of the good ideas (or keywords) are already taken, that there is too much competition and no more room left for them.

If you feel this way, or you know someone who does, this post will help.

Picking a Niche is Difficult


Because it’s important.

It’s right up there with choosing where to live, who to date, or what degree to get. Your actions and your entire future start the moment you make a decision – and of course, you want it be the right one.

When someone says “the good ideas are already taken” or “there is no room left for me”, what they’re actually saying is this:

“I’m this close to giving up.”

There are an infinite amount ideas that can turn into successful websites and online businesses, even within saturated markets, you just have to spend time to figure it out. It is NOT easy, and if you really want this, you cannot give up.

Selecting a niche is a long-term decision, but if it’s the wrong one, it’s not a long-term loss. You may fail, but as long as you learn it is time well invested.

Of course, it’s always good to start off on the right foot, so here are some tips and strategies to help you during your niche selection process so you can give yourself the best chance.

Forget “Brand-New”. Think “Better-New”.

In order to succeed online, you cannot do what everyone else is doing.

Follow the crowd, and get lost in it. 

You know this.

Unfortunately, many people interpret this to mean that they have to create something totally brand-spanking new, something completely innovative that has never been done before, in order to succeed.

This creates a tall mountain to climb because:

  1. It’s difficult to think of something totally brand-spanking new.
  2. Even if you do, you are playing in unknown territory.

The more intelligent approach is to forget about starting fresh, and start with something that’s already working, and make it better.

In the early 2000s, the Segway was invented to revolutionize how people walked and how streets and cities were designed.

So what happened?

Segways are now banned on the sidewalks of 30 states in the U.S. and security guards at the mall are taken a little less seriously.

Changing how people walk is a tough mountain to climb.

Now take Tesla Motors, on the other hand. Tesla isn’t reinventing how people get around – the company is still making cars – it’s just making the car better by making it smarter and more efficient.

The Tesla Model S recently won the award for the 2013 Motor Trend Car of the Year.

Tesla Model S

People want better, so give them better.

It doesn’t matter how much competition there is – if you can give them better, and milk it, you’ll win.

So how do you know what’s better?

Simple: Be the market.

Be a consumer, a customer of products within that market, and be conscious of your experience and the experience of others in that market as well. Read comments, reviews, participate in forums and discussions and truly get to know who your potential target audience is by becoming a target yourself, and figuring out, along the way, what needs to be improved.

The only difference between you and everyone else in that market is you’re there on a mission to make things better.

Specialize and Own

Another issue I come across when I discuss topic selection with people is that they think too big:

“I want to start a site about photography, but it’s way too competitive.” or,

“I want to create a blog about cars, but I don’t think there’s any room for me.” or,

“I want to start a site about pets, but the first page of Google is all PR6 and PR7 sites!”

In general, it’s great to think big and shoot for the stars, but when it comes to niche selection you can get more results, faster, by thinking specialized. 

Not small.


Start by picking a market that actually interests you. The competition doesn’t matter at this point – just pick something you like.

Then, you’re going to pick a sub-section within that market, and then keep going deeper and deeper until you can get to a point where there’s a need and you feel like you can create THE GO-TO RESOURCE or become THE GO-TO PERSON for that topic.

Whenever anyone mentions that topic in conversation, your site or your name will surface.

Quick tip: If you’re looking for sub-sections of a particular topic, visit Amazon.com or some of the top websites and blogs that discuss that particular topic. Notice the hierarchy within the categories and menus.

Other people call this “niching down”, and that’s essentially what it is, but when you approach it as a specialization within a larger market, your approach and mindset with your site and the content that you will provide on it becomes much different.

It becomes meaningful. Purposeful.

When you specialize, a few neat things happen:

  • YOU become the expert, and as a result, it’s easier to get featured or land a guest post on larger sites with larger audiences.
  • It’s easier to get found in Google. The deeper you go, the less competition there is in Google. Plus, think about this: when people search for specific information they don’t search using general terms – they get specific because they want the most direct path to the information they need, which hopefully you can provide.
  • It’s much easier to build your tribe. People in your specialized, target audience are more likely to have the same, more specialized interests as you and everyone else in the community. The connections made will be much stronger. The popularity of Mini Car Clubs is a prime example of the strength of community of a niche within a niche within a niche (i.e. car -> brand -> local).
  • It’ll be easier to sell something. Since you become THE expert (or your site becomes THE resource), and because you know exactly who your target market is since they are all hanging out on your site, you can more easily (and without force) sell products of your own or products as an affiliate. If the niche enables you to work with clients, then of course people are going to want to work with you.

In photography, dig deeper and specialize in studio lighting for photographers on a budget. Be that person.

In cars, dig deeper and become the person who knows anything and everything there is to know about mini-vans for families with 2 or more children.

In pets, think fish. In fish, think betta fish. In betta fish, think breeding. Breeding betta fish – own that space.

We are at a point now with online business where you can be successful and make a decent living by specializing. You don’t need to own the entire market. You just have to own a specific piece of it, and it doesn’t have to be incredibly big.

Keyword Research and Niche Selection Tips if You’re Still Having Trouble

Below is video that I created for the Niche Site Course that I was going to release last year, but never did because after Google’s algorithm changes and some further tests that I ran, the process (the course in its entirety) only worked sometimes. I was not comfortable selling a course that only worked sometimes, so I scrapped it, even though it was practically done.

That said, I still recorded some valuable content, including this video in Module 1 about what to do if you’re still having trouble with keyword research and niche selection.

If you use a keyword research tool such as Market Samurai or Long Tail Pro (These are both affiliate links. I’ve used and love both!), you’ll find the 2nd tip in the video about the Chain Method extremely helpful (at the 8:37 mark).

I also show you the exact method and seed keyword that I used to find the security guard training niche, which I used to build my niche site that is now earning about $3000.00 per month. In the video, which I recorded a year ago, I mention that it was earning about half that amount.

Please note that this video runs for roughly 50 minutes.

(Or click here to view this video directly on YouTube)

Two Things You Must Do

However you choose to select the topic for your new website or blog, there are two important things that you must do:

  1. Actually select a topic. You can conduct research until your eyes bleed, but the truth is that until you have something up and running online, until you start producing content for something, you’re not going to get anywhere. It’s more beneficial to pick something that you could be slightly unsure of than to never pick a topic at all. You’ll learn more by doing than not.
  2. BRING IT. It doesn’t matter exactly how you say it: bring it, own it, dominate, blow people’s minds, go all out, crush it, kill it – whatever phrase you like best, it’s the truth. You must make something awesome – none of these little crap sites that don’t provide any value to anybody – those don’t work anymore. Work on impressing the end user, and Google will eventually figure out what deserves to be where in the search engines. 

If you found this post useful, please do me a quick favor and share it!

Image credit: cytech

  • Jon Blue

    That’s a lot of good information! I just recently discovered SPI and have been addicted to it ever since. In the last week or so I have read almost every article and listened to all your podcast’s. I have also found the time to start my on niche site and hoping for good things to come. My goal is to become that “go to person”. I put some money into the site to give me a little more motivation to stick with it. Your information is great and I can’t wait for more!

    • http://supermoneysave.com Vijay @ Save Money

      You are late Jon. We are addicted since the beginning of smart passive income story! :)

      • Paul Kridakorn

        I agree with Vijay and Jon — I’ve been with SPI for 2 years, the first time I found this site, I became addicted. It packed of the very useful and extremely practical contents I could applied into my blog

        • http://howtocreateawebsiteonline.com Vince @ How to Create a Website Online

          Lol I guess I’m late too then Vijay! I came across Pat about 6 months ago, love the podcast and thanks for the helpful niche guide Pat! I’ve already had great success and great affiliate sales because of your strategies! Thank You for existing and getting laid off!

      • http://asvabscorehq.com Scott @ AsvabScoreHQ

        I am totally onboard with you Vijay! I found Pat just as he was starting the Niche Challenge and decided to see how it went before I started anything. A few short monthes later after seeing the results of Pat’s challenege, I was grinding away hunting for a niche and people to join my tribe.
        Three year later, even though my niche site is still a hobby it brings in a good $500 dollars in just Adsense. But it has been much more fullfilling meeting people with the same interest as me and also learning how little I knew about my niche.
        Thinking you are the expert and knowing you are the expert is a journey all its own. Like Pat says, “Own it”.. and you won’t regret it.

        • http://www.findyourcashcow.com Taline

          Great job and motivational! My adsense is at about $60/ month…but I do this on a part time basis and I have been only doing it for a year now :)

      • http://27Goodthings.com Mike

        Vijay, saw your site looks a lot like Pat’s, how’s the passive income going for you? Can you share some ranges for how well you are doing?

    • http://contentmarketingup.com Michael Chibuzor

      If you look around Jon, you’d find a lot of valuable and practicable blog posts such as this. In fact, Pat has been my #1 mentor online. Even though he doesn’t know how much impact his blog has had on my entrepreneurial life.

      As for niche targeting, I discovered that when you “narrow your niche,” it’d be easier to dominate your world pretty quick. I say quick but don’t get it wrong. Sometimes, it’s going to take months or years to build a cognitive brand.

      Geo-specific Keyword research has been my #1 strategy when looking to target a particular niche. Because if there is a local hunt for what you want to write about continually, then it means that you’re set for success even before starting.

      Apart from that, content marketing can really help you leverage potential opportunities like, “targeted traffic and increased conversion.” This post is timely, just when I published a similar one right here: http://contentmarketingup.com/niche-domination-guide/

      • http://howtocreateawebsiteonline.com Vince @ How to Create a Website Online

        Very nice addition to Pat’s post Michael!

    • http://snitchim.com Eric

      Jon, this site is a must bookmark and continue to come back and check out. There is so much information that can you teach more than a 4 year college degree!

      Don’t get overwhelmed by the information, but take it all in and start applying it each and everyday through baby steps!

      Best of Luck,


    • http://www.kyokushinblog.com The Strongest Karate

      I’m with you, John. Only recently discovered SPI (thank you StumbleUpon!) but I have been devouring the articles and podcasts. It really helps that the site is so well laid out too

    • http://www.webandseo.fr/ Maximilien

      Great article Pat, very interesting as always.. I found some good tips and ideas for my future projects! Keep it up Pat!


  • http://www.BiggerPockets.com/renewsblog Brandon Turner

    A great actionable post, Pat. I don’t think you can stress enough the point of being “the go-to guy” for a certain topic. I think people often think the opposite and that they’ll be more popular by being in a more general category – but the truth is, by being that one go-to person, everyone would go to them. At that point, it’s much easier to step up into a bigger niche.

    (True story of how this works: When I was writing on my last blog, about investing in real estate in your twenties, I got TONS of traffic from exactly that demographic – young people who wanted to get into real estate – and I became the “go-to guy” about that topic. I was able to leverage that niche to step up into the bigger “real estate investing” niche because of my initial specialization, and now get to be the editor on the web’s largest real estate investing website.)

    As usual Pat – thanks for your content and willingness to spend time teaching us great stuff!

    • http://pagerankworld.com Brandon Bear

      Yeah, becoming the go-to guy makes leveraging your website for affiliate sales or really any type of marketing just so much easier. It’s insane how much it can boost your profits.

  • http://alistmuscle.com m.Faisal Iqbal

    Just searching for a blog topic and come across your post…Love You Flynn

  • http://www.howtomotorcyclerepair.com Matthew

    Great post.

    I searched like crazy for a niche in MS. I finally decided to to something I’m good at and passionate about – “motorcycle repair”. If you google “motorcycle repair”, the first hit is a very old site with no new info added to it, ever.

    I simply want to make my site better with vids, pics, & articles. If you build it, they will come, right?

    • http://www.fitdeskjockey.com Matt

      Hey Matthew,

      I checked out your site and noticed that your Sharebar hides your content when viewed in Google Chrome and IE. I did not have the same issue with Firefox, but I just wanted to point it out as it may detract from your guest’s experience.

      Best of luck to you sir!


    • JS

      Hey Matt,

      Why don’t you contact the owner of that very old site. Maybe it’d be willing to hand it over to you, or sell it for a very reasonable price considering how much time you’ll need to invest to get to #1.

      Either way, you have nothing to lose.

      Just my two cents.


  • http://www.zzneo.pl Teresa

    Hi Everybody,
    I noticed something very interesting while reading archieve’s posts of SPI. When I click on the name to be redirected to someone’s page or blog it is very often impossible, because that page don’t exist any longer or last post was put a year ago. SO, MY QUESTION TO EVERYBODY : how are you going to be successesful like Pat, if you don’t write consistently or you even extend your domain name ????

  • http://www.kashifahmed.com Kashif (Kashi) Ahmed

    Hi Pat,

    Another great post. I completely agree with you that you don’t have to reinvent the wheel, just find a way to do things little better. There is a place for everyone to make their mark. It’s just consistency, dedication, believe, and execution that matters.

    FYI, I only had been following you for last couple of months, and found you via podcast. Love your podcast and now up to session 39 to finish listening to all.

    keep it up! you are indeed inspiring.


  • http://stream-seo.com Servando Silva

    “So how do you know what’s better? Simple: Be the market.”
    I love this phrase because it’s true and most people don’t understand it.

    If you do a business within your passions and hobbies, you’ll be the market by yourself. You know what sucks and what are your needs, and your customers will feel identified.

    You can always start something else, but I think there’s no better choice than your passions, because it also helps you be “better” than the competition, and a better choice for your readers.

  • http://mikefrommaine.com Mike From Maine

    It’s easy to think that “all the good ideas are taken”, but it’s simply not true. My advice is always to find something that you’re passionate about and then tweak it until it’s profitable too.

    Also, you need to be prepared to work for a long time without making very much money. If you’re not ready for that then you probably shouldn’t get started. It’s a long road, my friend :-)

  • http://www.nohives.com/ Yassin Hives

    Fill a need and stand out

    you need to be an expert in your niche, you can make decant money with selecting a random niche but you can make more WAY more if you know what are you doing

  • Mike Martens

    Pat, The Market Samurai affiliate link in the above post generates a page not found error FYI.

  • Iqbal

    HI Pat
    As always Awesome(using ur word)!
    However, in my country you tube is blocked by government since last few months. Can’t wait to see your video. Is that possible to upload the video other place?

  • Jim

    Another great post. It’s a pity you had to pull the plug on the course. If this video is anything to go by it would have been awesome. Keep up the great work

  • http://www.musicproductionhq.com Jamie

    After reading this it is making me rethink just how to go about niche.

    Currently I targeting a pretty broad market. I defiantly can benefit from niching down.

    FYI Can’t wait to see you in Nashville! It’s an amazing city that I recently moved to myself which I now call home.

  • http://www.consciencewow.com/ Naomi

    Awesome video, watched all 50 min of it! Was ready to test out Market Samurai but your link takes me to 404 page because Samurai is spelled wrong in the link ;(

    Great to know podcasts will be weekly as well!! Thanks for putting all your efforts in SPI for us!

  • http://orraclemedia.com Rob Orr

    Pat – what an awesome post! We just kicked off a niche site challenge in my community and I was just talking about niche selection, so your timing is perfect. Last time when we started we had a few folks get discouraged during the niche selection and research phase, and this post is a fantastic shot of adrenaline and encouragement. I’ve not had a chance to dig in to the video yet, but I can’t wait to watch – so glad that you’ve decided to release some of the stuff you did on this.

  • http://www.theandroiddev.com RSai

    Great post Pat, I know this video was recorded a while ago, so is Market Samurai still what it used to be? I read some reviews that it went down hill a while ago.
    I would also like to know if someone had come across any free tool that is like Market Samurai. If anyone knows feel free to reply :)

  • Grupo Wayseer

    This blog cant get any better, Thanks Pat you’re a G

  • http://www.autoprofitincome.com Greg Jeffries

    Excellent post. Yeah, you don’t have to be the expert of the whole Internet Marketing niche, simply carve out a micro niche of that much larger make money online niche and specialize in showing x type of people how to do the x specific task and be that go-to guy.

  • http://podiorookie.com Kenn

    Great post. I enjoy your podcast a lot and I am getting ready to watch the video in just a few minutes.

  • Phil

    This is an important point. I’ve learned that ideas are a dime a dozen. More important than the idea is the execution. A good idea is worthless without a good execution.

  • http://www.ecuadorgeorge.com Ecuador George

    I blog about moving to Ecuador for retirement. Yesterday I had 1250 page loads. This was my best day ever. I am now up to about 18000 page loads a month with a goal of 80,000 page loads a month. I am currently in the top 10 of the sites in my niche. 80,000 page loads would put me at number 1. I started this site exactly a year ago. Thanks Pat for all the help… It works. George

  • http://www.shalusharma.com/ Shalu Sharma

    Picking a niche is not easy and if there is huge competition then its even harder but as you say if you give something that no one has then there is big potential.

  • http://toysfromkidstv.co.uk EDtheRED

    Love your posts Pat – very inspiring.

    I think I have taken a wrong turn in my site and my net is too wide, although my site hits are growing month on month.
    I have learnt heaps of tips along the way and I am tempted to start a fresh – should I keep my old site going or is it best to focus all my efforts into find a new niche?

  • http://www.youtube.com/user/1960texan?feature=mhee Will

    EXTREMELY well-written post! Really impressed with the comparison between Segway and Tesla Motors.

  • http://createyouronlinebiz.com Kursat

    Great Post. I think many new starters have so much “information overload” about selecting a niche. It creates stress and soon many give up. This post is great because it shows you what you can do – get outside the box, there are tons of niches that brings in plenty of income.

    Thanks again.

  • Abby

    I have been listening to SPI podcast and frequently visiting the site. I have to say I have never left a comment before, I mean I feel like I’ve been a little scared to put myself out there- which is probably my biggest road block to beginning my own niche site. That said, I’m also retraining my mind set as I work as an Occupational Therapist, which is almost completely service- or so I thought. I found this very helpful as Occupational therapy is rather broad and I am thinking of taking it down to a site specifically for acute care or geriatric or pediatric etc. As I work in acute care, I want to build a site specific to those therapists as this can be a very challenging setting and few CEU/OT blogs get specific enough. I also thought of Home modification for those wanting to Age in Place, which is a topic I’m interested in, however after researching this, the population does not tend to be searching for this need as it tends to be an after thought. ANYWAYS, long story short, this podcast and blog have inspired me to reach out more to my peers and find ways of improving myself as a clinician, plus who knows maybe it’ll help me to advance my career in a way that I might not thought of before. Thanks!

  • http://youronline.biz Darnell Jackson

    Good point Pat,

    The biggest mistake I think people make is they think the blog is the topic of the blog.

    Listen folks YOUR LIFE is the topic of the blog. You should be DOING something that COMPELS you to write.

    Your doing it wrong.

  • morty

    My problem is all the topics I like don’t seem to have many products I could sell, or they are “industrial”. For example, politics, population control, food supply, etc. I have to be in this to make a living so selling a few books on Amazon sometime is not enough. I could pick other topics with “products” but they are less interesting to me. It seems the only products I could offer myself are “essays”. Advice?

    • http://www.musicpoductionhq.com Jamie

      I’m still new to this myself but here are some possible ideas for you.

      Are there any informational products you could create around these topics?

      “How to become a politician in a weekend?”

      “How to become a politician the smart way?”

      You get the idea obviously making sure to do proper keyword research in advance will help.

      For example I am targeting Music Production as I am an aspiring audio engineer. I plan down the road to create multiple information products on how to become better at audio engineering from mixing to mastering to helping people pass a certification as I have pass 4 certifications myself.

      Hopefully that gets you thinking, please keep in mind like I said I am still really new but I wanted to try to help out.

  • morty

    what happened to all the comments? There were several a minute ago and now there is only one?

  • morty

    sorry I had to go to home and start over but I see them all now.

  • http://www.passiveproductive.com Sam Matla (Passive Productive)

    Thanks for the post Pat! I actually started blogging again from your 30-day Niche Site Duel, and I did use Market Samurai for some research which helped a bit with SEO until I changed my domain name.

    I think the sub-niche thing is really important though.

  • http://www.jasongracia.com Jason

    I honestly can’t believe how much you offer to your audience. You are forcing the entire web to step up their game, Pat.

  • http://www.debtroundup.com Grayson @ Debt Roundup

    This is awesome information. When I was selecting a niche a few years ago, I ultimately ended up choosing one that I could be knowledgeable in. This was my number one component.

  • http://blogtyrant.com Ramsay from Blog Tyrant

    Dear Pat Flynn.

    You have always been so kind to me over the years. We are invisalign buddies. But your content is always so good that it makes my job really hard. I have to put in so much effort to just stay in the same league.

    I am writing to request that you tone it down a little bit. Video 7 from Module 1? I mean come on! How good must that program be?



    PS – I’m only kidding. Loving every minute of it.

    PPS – How long did it take to upload a 50 minute video?

    • Pat Flynn

      Haha- thanks Ramsay. I appreciate the kind words. The 50 minute video took maybe…20 minutes to upload – of course it depends on the speed of your connection, and then also it needs time to process.

  • Steve A

    Thanks Pat that may be enough to push me over the edge of my ‘analysiis paralysis ‘ and actually get started haha.

    Ta Steve A

  • Steve A

    Thanks for that info Pat it may be just enough to push me over my ‘analysiis paralysis’ cliff haha. too much research and no action produces – nothing !!!! Ok ready set go >>>

    Ta Steve A

  • http://www.realestatestrategylab.com Jason Jerzewski

    Great information as always Pat. If there was this much in just this module, I bet the course is incredible. I knew a lot of the material, but some of the little nuggets you covered were things I had never thought of. Thanks for doing what you do!

  • Josue Sanchez

    Thanks Pat for another great post. I think I have my niche and I am going for it. Whatever happens I am looking forward to learning from it.

  • http://myballsaerefine.com Jason Mikhail Poe

    Thanks for the post. I have getting discouraged lately with trying to figure out what my voice on the internet should be. What value am I adding? This post is helping me to rethink that in a constructive way.

  • http://www.internetentrepreneurconnection.com Hector Avellaneda

    Pat – I have a few projects I am trying to get done this year and the KW tips video is definitely going to be very helpful. I have Market Samuri, and I use it on and off, I think I just have to follow your advice and use enough to where the keyword identification process just becomes second nature. Using MS can sometimes be a little frustrating for me because it seems like its always changing and there are always new updates being done but I just have to hunker down and ‘own it’! Thanks for everything you do Pat!

  • http://www.mobileapptycoon.com Thomas @ Mobile App Tycoon

    Great post Pat! I definitely like this approach to finding niches for anything – blogging, niche sites, apps, Kindle books, etc. Especially as the app store becomes more crowded and saturated, I’m sure this will become increasingly important…not making “mass marketing” apps or games but having the BEST app for “x” specific niche.


  • Mat

    Hi Pat, not sure if you read your comments anymore.. BUT

    createaclickablemap.com – I would suggest that the title element should be “Create a Clickable Map of the USA” (or the United States).


  • http://www.emailsmydadsent.com Joe

    Great post Pat,

    In our world just making something a little better can make all the difference. The mp3 player then the iPod and iPhone. Just a tweak or modification can change everything.


  • http://gyantastic.com/ Ram Shengale

    Thanks for the tips Pat. And the video was great learned a lot.


  • Chino

    Great thorough write-up and video Pat. What is your take on using SE Cockpit a keyword research tool? the price is quite a bit steeper (69-99$/mo) , but it is a HUGE time-saver for me in conducting my organic and PPC keyword research. Perhaps not best for those starting out, but for those who build lots of sites or have a bit of extra disposable incomem i highly suggest giving it a try. Just curious if anyone else uses it as well.


  • http://www.Kingged.com Sunday

    Absolutely true, especially when you said “learn more by doing”. Many people get paralyzed and not do anything at all for fear of failure.

    Thanks for a well written piece, as always!

  • http://www.purrfectmoments.com Sheila Bergquist

    I have been in Internet Marketing for about two years. I have taken two courses and read thousands of posts on the subject. Thank you for this post. It explained to me something that’s been talked about before, but in a way that made it completely understandable! Needless to say, you are one of my favorite experts because you just nail everything down so simply. I have learned more from you than all the others combined. Thanks Pat!

  • http://www.fintotal.com No Nonsense Finance Portal

    Glad you just didnt focus on the technical part of Digital marketing but our psychology

  • http://www.ferbhinlor.com Ferb

    You’ve got that so great software Market Samurai software. But I’m just going to use Google Adwords instead and other free tools and following your great ways of finding great niche to make sure that I’m in the right one so I can Make an immediately change.

    Thanks for Great Tips – Ferb

    • http://bassethoundsrunning.com Chad

      Ferb, you can use MS for free for awhile and – if you use other email addresses – you can get a bunch of free trials without having to even give your credit card info. MS is pretty great, and certainly worth a risk-free trial.

  • http://nya-unique.eu/ Dave

    Great info as always Pat! Thank you for this and looking forward to more podcasts!

  • http://www.cuadernodemando.com Manu

    Awesome resource as always, Pat. Thanks! Looking forward to the weekly podcasts!

  • mj

    I have a question pat. I wanted to know for people without market samauri or long tail pro is there a way for me to get the pivotal information from googles keyword tool or do I need to have one of these tools before I would be able to do the best keyword search?

  • Derek

    Very well said Pat. The internet is still growing by leaps and bounds; there’s alwys room for another person. The way someone succeed is by Thinking Specifically. Niche markets can be small, but the tighter the niche in general the more valuable your visitor/customer/subscriber. Jim Cockrum has even mentioned this in relation to his lists.

    It’s truly quality that counts.

  • http://www.zootravelguide.com Cheryltk

    This video is completely awesome! One of your best, for sure… now I’m wanting the rest of the course…even if it’s not successful 100% of the time!

    Where can I learn about backlink strategies that work after the latest Google changes?

  • http://www.definecholesterol.org Define Cholesterol Blog

    Hi Pat,

    Thanks for another awesome post!

    I live in Hong Kong and think of creating a niche site in Chinese. Do you think that I can have US affiliate programs such as Bluehost, Market Samurai , etc., in my site? If so, will the same rule apply as in the states?


  • http://www.orangemasala.com Rahul

    yeah it is bit difficult but is the most important thing for blogging…
    i will use these tips for my blog…thanks for sharing…

  • ernesto

    I have a site that I started in 2009 that used to enjoy a small amount of traffic going its way, around 60 plus a day. Then april of 2012 came, and boom – 0 to 2 or 3 visitors managed to find their way to my site.

    I presume that the current content of this blog, more precisely the lack of good keywords, cause it to lose traffic. Am I right to say that google search engine has deindexed my site?

    I don’t want to give up on my site so now i want to try using long tail keywords, why many say can help any site earn good traffic. Is it safe for me to reedit all the pages in my website and use longtail keywords since it’s obvious that all my site’s pages have been deindexed?

    How many longtail keywords should i use on a typical article of 500 to 700 words? How exactly do i choose the right longtail keywords? And do they really work, since most of these keywords have less than ten searches in a day. What about ubersuggest.org, which offers numerous longtail; however, I’m at a loss on which kw to use since there are no data on search results at ubersuggest.

    thanks, ernesto

  • http://www.jobiety.com Kash

    Finding a niche site idea and then making it work in terms of revenue generation is certainly no easy task. This requires a lot of determination and hard work. Also, not all ideas are going to succeed – hence persistence is the key.

  • Peter

    Hi Pat,
    New comer. Great info. I am working on niche site. I have key word with a 1.27 PR. The BLDs are high from 3,900,000 to 165,000. PRs are 8-0s, 2-5s, and 1-4. It seems the sites are magazine/newspaper type reviews. Would this be a potential for a niche site. Thanks for any help. Peter

  • http://onlineincometeacher.com/ Matt Smith

    Great post Pat!

    It’s definitely important to start in a targeted (specialized) niche rather than a small one. That way, you know that you have a potential market to write for AND hopefully room to grow your site once it starts to get noticed.

    Most niches have already been spotted, but that shouldn’t put people off. Instead, people should try to think how they can present it differently so they can stand out. This could be the way you display content, web design or simply a different writing style. Remember, people want information, but they want to be entertained as well.

  • http://farmerdiddley.com Farmer

    I believe I noticed some Tony Horton influence. Bring it! :-)

  • http://rickzullo.com Rick

    Great topic–an important ingredient in the recipe of success. Discovering (or creating) an unclaimed niche, following a passion, a lot of hard work, and a good bit of luck…that’s “all” it takes! As always, an inspiring post. Thanks Pat!

  • http://www.politicalscience.com/ Lisa

    Gotta watch this vid later. Do you think it’s ‘right’ or safe to say that at this point (forget the competition) while one is still deciding which niche?

  • http://www.internet-marketing-training-for-newbies.info/ Samuel Frost

    If I may butt in with my view here – I think it’s a lot easier to start in a tiny niche (like a sub-niche of a sub-niche that you are passionate about) and then work your way up from there.

    There’s gonna be competition, but you’ve got more chance of beating that competition. This will boost your confidence and make you better at SEO, marketing etc!

  • http://TheTwoWeekNoticeProject.com Jim Pestke

    Great insight yet again, Pat. I couldn’t agree more that the addition of QUALITY content far outweights the QUANTITY of the content. Just because an idea isn’t 100% unique, doesn’t mean you can’t do it better than anyone else.

  • http://marketingwithchuck.com Chuck Ainsworth

    So…you’re saying the Segway doesn’t make me cool? Come on!

  • http://www.tensionmyositissyndrome.org/back-pain-doctor Back Pain Doctor

    Pat – another great article of motivation. I used to think that I could not build something that could generate interest and traffic in certain niches. However, as you state, targeting niches that have competition you can beat is the way to go.

    It will start slow like a few of my sites. But over time, you will make progress. Love the point about the worst that can happen is you LEARN. Fail quickly, right?

    Thanks again for the content Pat. All the best.

  • http://www.TechoRapper.com haeet

    A great actionable post, Pat. I don’t think you can stress enough the point of being “the go-to guy” for a certain topic. I think people often think the opposite and that they’ll be more popular by being in a more general category – but the truth is, by being that one go-to person, everyone would go to them. At that point, it’s much easier to step up into a bigger niche.

    (True story of how this works: When I was writing on my last blog, about investing in real estate in your twenties, I got TONS of traffic from exactly that demographic – young people who wanted to get into real estate – and I became the “go-to guy” about that topic. I was able to leverage that niche to step up into the bigger “real estate investing” niche because of my initial specialization, and now get to be the editor on the web’s largest real estate investing website.)

    As usual Pat – thanks for your content and willingness to spend time teaching us great stuff!

  • Curt

    Great article but an especially good video thanks for releasing it!

    Would you choose a niche based off of your chosen metrics in seo competition even if the top 10 was full of pages like amazon, eBay, various other e commerce and major sites?

    There are a number of keywords I have found with very low PR and low back link competition, but the pages are from huge sites. Can they be outranked as “easily” as, say, a hobby site with the same low PR and back links?

    Cheers and thanks

  • http://www.lazycashmakingformula.com ioan draniciar

    Lots of good tips Pat,
    It’s always good to start with something you’re passionate about. Ideally it should be profitable as well. One thing I would not recommend is to try and start lots of websites in various niches because you’ll spread yourself too thin unless you have the capital to outsource some of the work.

  • Sant

    Just Amazing post! I was thinking selecting a niche is highly difficult, but is not that extent. I was just thinking about main keyword and forgot to dig it…
    Thanks for this awesome post!!

  • http://www.wstreetstocks.com Brett @ wstreetstocks

    Finding a niche can be a very difficult. Just remember to do what you enjoy! Thanks for sharing these ideas.

  • http://fusioncashfamily.blogspot.com marty

    I like how you talk about better new and how its not about what out there but what a person has to offer and how ones own experience makes all the difference

  • http://www.cordlessimpactdriverhq.com Joe Helms

    What a motivational post!

    I’ve had a lackluster autumn, but this post dovetailed perfectly with something I read on James Altucher’s blog recently, and it’s given me some energy to push on.

    When you are still new and inexperienced, finding a niche and keyword seems almost impossible. And that is discouraging!

    Also, thanks for posting that video module – seeing you do that step by step makes me understand things so much better, and encourages me that I was doing things ok – just not persevering long enough.

  • http://www.cpsportslounge.com/ Arnie Chapman


    This is my first comment on a blog. I’ve been listening to Pat’s podcast for a little bit now (I think I’ve gone through about 30 episodes,) and spent some time here on the site. To say it’s rekindled the fire would be an understatement. After reading this post, I new it was the time to start commenting. I just finished school and have about a 5 week break, so now I can focus some more on my various business ideas. I’m looking forward to talking to anyone who will listen, and to Pat; keep up the good work.

    Thank you.

  • Tipjar

    Pat’s back!

  • http://www.charlesspecht.com Charles Specht

    This is a helpful article, Pat. I have a few websites, but never spent “enough” time researching keywords, etc. I am about to set-up a business website/blog and am devoting a lot more time to doing the proper research upfront, rather than being sorry later. Keep up the great work here!


  • http://www.motherhealth.info Cipto

    Every post from Mr. Pat is always useful and inspired. I learn much about blog from this site and I have maintained my health blog more than 2 years and success given me decent income. Passion on your niche is the key of success.

  • http://your9thhour.com Miles Kotsiris

    This is yet another great article! I think that a lot of people focus so much on finding the perfect niche they sometimes forget that it has to be something they love; success doesn’t happen overnight and you need that to push through the hard times. Additionally, sometimes creativity can kills things. My mentor always tells me, why try and reinvent the wheel when it works. It’s good to have new and fresh ideas, but don’t forget the bascis. Efficiency vs over complications

  • http://www.empowernetwork.com/lipi/ Soumik Roy

    Hi Pat,

    Everytime I read your article I feel that you are really nice human being , offering such a valuable gifts to us .. Very good job buddy. keep it up..

  • http://www.billigtbredbånd.dk Peter A. Lorenzen

    Creating a succesful niche-site has definitely become harder in the past years. That is why I only operate in my own little country with fair competition :)

  • http://www.thebusinessbasicspodcast.com Rich

    You frequently hear that the best way to build your brand is to produce killer content. The above, my friends, is an excellent example of such content. And it couldn’t be more timely as I’ve been running into the same road blocks recently. Great stuff Pat – also really enjoyed your interview in the movie “I’m Fine, Thanks” -very inspirational. Keep up the great work.

  • http://www.blogonza.com/ Omar Habib

    “In general, it’s great to think big and shoot for the stars, but when it comes to niche selection you can get more results, faster, by thinking specialized.”

    Yes, When it is about niche selection,you should think specially what you want and what you know.

  • http://www.stepsonair.info/ Deli

    This is helpful :) Thanks for sharing.

  • http://www.dojoad.com dojo

    Excellent ideas, Pat. Creating something totally new is not easy and most of the time you’ll fail, just because you cannot foresee if the market is ready for it.

    But taking an idea and IMPROVING on it will surely help you achieve success. I have recently started a small ‘ad network’ because I was displeased with what I had to choose from as a publisher (adsense have their issues, the others too). You’re either having no control over your ads, or have to get too much money to withdraw it, or pay HUGE commission just to use a system. I started with what I wanted to see solved and it’s another way to provide the service.

    Same with all my other sites. Just understand what others do wrong and improve. As long as you’re solving people’s problems, you cannot fail.

  • http://www.thetopblogger.com Taswir Haider

    Great article but an especially good video thanks for releasing it ! And also great topic–an important ingredient in the recipe of success.Thanks for sharing it.

  • http://www.manifestincome.com Ryan (Manifest Income)

    Seth Godin said it best when he talked about building a tribe during Ted. I think it’s not a matter of what is out there, it’s a matter of what you’re willing to do to make yourself stand out. What is your twist on things, and how are YOU going to make it change the world? The give-up mentality will quickly shut you down and it must be cast to the wind in order to get over the hurdles of building a successful venture. Great post! and a necessary reminder that there are plenty of opportunities out there up for grabs.

  • http://Www.cooldealsinc.com Mike G

    Love the info pat! My question is i notice how you
    Say you scrapped that video and info kit when google
    Made the algo changes, what are the stats of people still
    Making money mainly with Adsense and is it still viable to
    Create these niche sites? I know you ate still making good coin but
    The majority?? I have picked up many tips and
    Tricks from your sites and video and pass them on to
    All my friends!!!

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  • http://www.patrickwagner.com Patrick Wagner

    This is an article that many will take to heart. Finding your spot in the ocean that is the world wide web is hard. I know this all too well.

  • Shadi M

    outstanding tutorial.

  • http://www.asian-university.org/academic_programs.htm Asianuniversity

    Great post,I have carefully read your cortical description &
    I am interested to take your cortical.i am very interested for your details
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  • http://www.eventchecklist.net Arwin Adriano

    Base from my personal experience it doesn’t matter if there is someone on top of you, what you have to do is to continuously do your thing and be the expert of it. Be an active with your chosen niche and as time goes by people will be familiar with you and once you became the to go resource or the to go person everything will be paid off, just continue making your baby steps towards your big dream.

  • http://thelatestarter.com Eden

    Great post and one that I can’t get enough of. When I first started out, picking the niche was the biggest time waster. I thought for months while others were already succeeeding on crappy niches they knew nothng about but became experts in. I am the type of person that HAS to have some kind of enjoyment or interest in the niche I choose. If your going to go into the fitness niche “Don’t write about fitness. Write about fitness for 45+ year-olds who want to do cross-fit” is a great bit of advice from another great blog I read.

  • http://www.squidoo.com/best-ways-to-become-a-millionaire Nate

    Hi Pat,

    This is one GREAT post. I haven’t watched the video yet be certainly plan to tonight. I’ll be the first to admit that picking a decent or strong niche has been extremely difficult for me. So difficult that I think it has kept me from actually moving forward and/or “Bringing it” as you say.
    Do you think creating a blog or webpage for a niche is the only way to succeed in pursuing that niche? After reading this post I am starting to think that I’ve probably spent way too much time creating small micro-sites on web-2.0 pages.

  • http://www.electricfireplaceheater.org wilfred weihe

    Nice post. Although I didn’t know exactly what I’m doing 3 months ago I did almost everything you describe in this post. And currently I’m seeing first adsense and affiliate money from my 3 months old web page. I will definitely watch this video as soon as I get some free time. In this 3 month time I created 6 small niche domains and I’m following a lot of tips from your blog…

  • http://TimsMinions.com Andi the Minion

    Again another excellent post, research is very important when finding a niche along with brainstorming, once a niche looks like it could work people should brainstorm all the ideas they can think of to make their site better than the competitions or how they can monetize it.

    The web is huge, with so many people now world wide accessing the internet I believe even the most saturated markets still have room for new sites but as you say, specializing in those niches is an excellent way to go and instead of fighting the competition you swing past the competition. It is a great flexible approach.

    I love all forms of dance music, but there are so many variations that I could branch out into and build blogs around those styles or even the equipment used. After a few hours of brainstorming and research you will soon find a lot of possible sub niches to get excited about.

    Sorry to hear that you were unable to use the course content in full however it comes in handy when making great posts like these :-)

    Thanks again for another excellent post

  • http://www.homestemecula.info/ Sam R.

    Your advice to forget “brand new” and think “better new” is absolutely right, as I just recently found. We always here the term “don’t reinvent the wheel”, but at times it pays to do so. Sometimes we need to just pick a saturated niche and just offer the new and improved version.

  • http://www.facebook.com/rejina.ramos.7 Rejina

    Forget “Brand-new”. Think “BETTER new”. Wow, you nailed it!

  • http://mbchange.de Maximilian

    This is a awesome advice. It seems always difficult to find a niche, with isnt already taken. But it doesnt matter, I specialize always more or be better. This helps a lot.
    Best Wishes from Germany

  • Nina

    This video is really, really useful… it makes much more sense than the MS dojo videos. Thank you so much because now I’m actually making some progress that makes sense!

  • http://cheapironfistshoes.blogspot.com/ Mistie

    This is some really helpful info. I have been struggling with thinking of a niche to work with. I get the fact that I am not here to reinvent the wheel.

  • http://jimknowsseo.com shelby

    Thank you, Very insightful and to the point.

  • http://markspencersonline.com/Innovative-Internet-Marketing-Solutions/ Mark

    I’d just like to add to all the amazing comments you have deservedly received Pat.

    The information and advice you provide here on your Smart Passive Income blog is some of the very best I’ve been fortunate enough to discover anywhere online to date.

    Keep up the incredible work… You’ve just gained another faithful follower!!

  • http://www.personalfinancebeat.com Mike @ Personal Finance Beat

    Just stumbled onto this article — to echo many of the others, this is fabulous advice! As you say, you don’t have to create an entirely new niche — but just build upon and improve already existing, popular niches.

    I am trying to follow a similar path with my own site. Personal finance is a crowded field online for sure, but I think I’m doing things a lot differently — and hopefully, better — than what’s out there right now.

  • http://www.liveroulette.co.uk/ Michael at LiveRoulette.co.uk

    Pat, this is excellent. My business partner and I did something similar when selecting our first website in the gambling niche. We decided upon a form of roulette which was emerging, called “live roulette”.

    The search volume was lower, but the audience is targeted and even though our numbers are small – we convert at amazing rates. Anywhere between 25% and 65% of our traffic converts every single month.

    Think about it people… Pat is 100% spot on here. Take my example above, at even 25% conversion rate, at 100 visitors a week. That’s 25 sales a month, at £10 a sale, you’re making £250 a week, which is £1,000 a month.

    It’s not always about the larger traffic numbers… but the smaller high-targeted high-converting numbers!

  • http://customwebdesignhq.org undergroundman

    This is a really useful post. I feel like this all the time. I haven’t had the guts to dive in, buy a domain and make a niche site. The main reason being I can’t find a key word. Even if I go super specific, nothing is viable. Either there are too many competitiors or it isn’t a niche that could make any money, even if SEO. I’ve spent hours and hours…. so much time looking up hundreds of keywords on every topic I can think of. Nothing looks remotely good. It’s fruserating in particular because I’m not certain I can suceed at it. Perhaps people like you and other niche site gurus make it seem so reasonable because you get commission on theme sites we buy, hosting sites, domain reg. sites and so on. The lure of money is strong but so few succeed!

    I will eventually make a niche/authority site or two. I just need to keep researching…. which is hard. Thanks for this post.

  • http://howtoearnmoneyonlinehq.com Ryan James

    Great post (as always) Pat. If you think like the rest of the pack, you will never be able to differentiate yourself. In a way, this message also applies to investing – when the market is in love with a stock, it is a good time to start looking elsewhere. If “pet care” sites are overdone, find something new. There is an art and a science to finding a good niche – your post is a good reminder to look beyond the hard numbers and find a niche that puts fire in your belly.

  • http://www.nancy.cc/ Nancy Man

    I love this post, especially the “specialize and own” advice.

    Far, far better to specialize and become a dominant voice than to generalize and risk never being heard.

    I started blogging about baby names years ago, just for fun, and that’s ended up working out. But if were starting a name blog today, I’d certainly pick a much smaller topic within the broader “baby name” space and focus on becoming the go-to expert within that niche.

  • http://www.stumbleforward.com Chris @ Stumble Forward

    Wow Pat this is exactly the post I’ve been looking for. I’ve been looking at doing a niche site lately but like most people I feel stuck in that area of picking a topic, but what you said about going specialized makes a lot of sense and has opened a lot of ideas up for me now.

    So here is my goal: to setup a niche site and earn a $1000 a month from it.

    For me I know this is attainable because I’ve at least made a $1000 a month online with my current personal finance website and when I started that site I had no idea what I was doing but I knew if I was going to concur this I had to start somewhere.

    So their it is, now bring it!

  • http://www.thuthuatwordpress.com/the-visa-tra-truoc-trustcard-prepaid-card/ the visa ao

    Great post, thinking outside the box is what made me realize that I did not want to climb the corporate ladder and I was perfectly content in my current position. Thinking about what I would do with no limits also helped me to realize that making passive income was what I really wanted to do. Keep up the good work.

  • Diego

    Hi, I am new here. I’d like to ask you if it’s ok to launch a blog even if I dont have more than 3 post already written? I always heard about take action and I just define the topic to talk about but my doubt is if I’d write more posts before launch it.

    Other question I want to ask you is I am living in the USA just three months ago, and my idea is to talk about the experience of learning english specially for latin people that want to speak better every day. Although I am not a language teacher, even I am still learning english, so do you think it would be pottential to be a profitable blog in the future? Every help of you I will appreciate a lot!

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    • Denis Smith

      You can launch a blog even if you have not started writing. You can do the writing in a day or two. Better yet you can borrow content by syndicating other people content on yours. Some guy is cracking it in Warrior Forum. He also uses paid traffic.



  • http://www.webthesmartway.com Siegfried

    well, its almost like picking blog topic ;) oh, wait a second… isnt it the same? ;)

  • http://Touchscreenlaptopsite.co.uk Brad

    Totally agree with you pat, if you search any niche there will be sites already but most of the, haven’t been updated for ages so the content is well outdated, this gives anyone the opportunity to create fresh up to date content and get followers.
    It’s like when people choose a regular career do they think there’s loads of carpenters out there I’d better not do that or plumbers, electricians and so on. Pretty much everything has been done before so you just need to be fresher!
    Cheers pat good stuff look forward to the next podcast

  • http://www.cranehumidifiers.org Karman


    This is truly a valuable article. It can’t be stated enough how important it is to find a niche that can help provide real value to others. Spending the time up front to find that niche – had to do, but very critical.


  • Anthony Tran

    Hi Pat! Thank you so much for all the great content. I listen to your podcast everyday while drivin to work. I totally agree with this post by the way. I was spinning my wheels the past 3 years trying to think of the next big idea. Now I have finally come to the realization that I can just focus on one niche and trying to add more value and do things better than the rest of the people in my niche. Since I made a decision to just take action and stop over analyzing things I am finally getting some results. I like that you don’t come off as a money chaser and that you truly want to help people first and foremost. Thanks for “crushing it”!!!

  • Brett

    If anyone needs more niche ideas I’ve made a little site to give you some more ideas:


    Every day a new niche, plus a load of LSI keywords/phrases to go with it.

  • Eddy

    Really nice video. I have a problem with niche like this. For example, I like niche about origami but I do not know anything about it? how to begin create a good quality of content?

  • Neha Sharma

    I have a problem with niche like this. For example, I like niche about origami but I do not know anything about it? how to begin create a good quality of content?Although I am not a language teacher, even I am still learning english, so do you think it would be pottential to be a profitable blog in the future? Every help of you I will appreciate a lot!

  • Neha Sharma

    Although I am not a language teacher, even I am still learning english, so do you think it would be pottential to be a profitable blog in the future? Every help of you I will appreciate a lot!
    please visit http://www.mahagunmeadows.org

  • http://goresult.in/ Prachi Sharma

    I truly agree with your points and hope my blogger friends will surely use your tips to improve their blogging experiences.


  • aladdensima

    iam trying to get new nich but its so difficult if i found fresh idea the search is not more 200 and when the search is good the ctr is low and if the nich was hard to target i feel that i cant make success

  • gerbra

    good post

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  • Soren

    Hey Pat!

    I choose my niches in a very similar way. I start out with a huge and profitable market and then I go deep down and find the “low” comp niches and specialize in that. I then quickly become the go to guy for that specific mini niche. I can then move on to more competetive niches from there.

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  • Damian

    Thanks. Really great. You have given me a niche idea.

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  • http://www.lsog.net Helen Riley

    A trick that I learned from a friend is a to take one of the top ranking sites in Google and put the url in the keyword tool. This will give you a lot of new niche ideas.



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  • http://www.bestadderallalternatives.com noaddies

    This blog got me to finally start on a niche! Thank you

  • David

    Just as with everything I’ve read on your site Pat, this post is awesome. Like most people who frequent your stuff, I’ve really have learned a lot from following your site and podcast, and appreciate your efforts.

    One question: I haven’t watched the video that you included in this post, and perhaps my answer is found therein, but when you discuss being really specific and niche-down, how do you differentiate your keyword research from a topic that has moderate traffic and low competition to one that also is more actionable/convertible?

  • Milos Cejovic

    Excellent article. It really help me to learn something and to finally reorganize my values of blogging.
    You give me great idea for blog. It is a great niche, and I think that competition is not huge.

  • AE

    Lol – “little crap sites”. Brilliant. This website is beautiful.

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  • http://www.sscsworld.com/ Akash Agarwal

    All these tips are just awesome to create a niche blog. Thanks a lot for sharing this informative blog.

  • Robert Brooks

    I made craig list type sites for small counties without large cities. Just using simple buddy press and bp press and 1 dollar a day advertising. Ended up about 40 sites and bring home now 2k-3.5 a month and have sold local ads on some of those sites as well. I got this idea a year or so ago.. now almost double my real world income with this. .make about 4k a month with my job.

    • Robert Brooks

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