Comments on: How One Little Minute Can Increase Your Email Open Rate

By: will

will — Mon, 26 Jul 2010 05:16:08 +0000

Pat,
Thanks for the information. This helps a lot. When I do get Aweber I might just have to find the link on your resources page

By: Pat

Pat — Mon, 19 Jul 2010 06:29:48 +0000

Hey Will – you can use Aweber to send out blog posts, and it’s not a bad idea. However, I choose to offer both the feedblitz email opt in for the blog content (not though an opt-in form on the page, but through a link (See top right next to the rss button), and the aweber opt in for the newsletter and free eBook. The reason I do this is because I want to give people the option of signing up just for the blog posts, or just for the newsletter. Some people who want the blog posts only don’t want the newsletter, and vice versa.

It’s really up to you though, because I’ve seen it done both ways. I wouldn’t, however, like you said, put TWO opt in forms on the same page. Plus, in my opinion, people will subscribe to the RSS feed to the blog content more than with the email feed.

By: will

will — Mon, 19 Jul 2010 06:12:49 +0000

Pat,
I need your opinon. I want to use Aweber in the future. I have seen blogs that have two opt -in forms. One is for Aweber(usually a free report they are giving away) and the other is to subscribe though RSS though feedburner. When I see two subribe forms on a blog I sometimes don’t know which one to sign up for. I think having two subcribe boxes is rather confusing for visitor that is new to blogging. I wanted to know if it is possible to use the Aweber opt in form and have it automatially send the subscriber your new content through email like feedburner would . If this is not possible , what if I had the Aweber opt in form and then just manually entered the email address of the subscriber into the feedburner feed so they get the feed through email. I am trying to kill two birds with one stone. I I want to be able to collect email address but at the same time send my new content to them though email without having two opt in forms. Wow! I am starting to confuse myself. Hopefully you understand what I am getting at. Thanks

By: Ken Abbott

Ken Abbott — Wed, 30 Jun 2010 22:06:31 +0000

Hi Pat
Great timing, I’ve been meaning to use this technique with my non IM business “day job” to clean up my 4 year old list (I couldn’t find a “How to” on Aweber), so thank you for that.
I agree with most others that, although a useful technique, I wouldn’t use it all the time as it could cause more harm than good and losing good subscribers should be avoided at all costs.
It’s great to offer value but no so great to be a nuisance.
Thanks again
Ken

By: Michael Pedzotti

Michael Pedzotti — Sat, 26 Jun 2010 07:54:21 +0000

Pat, a simple and yet profound tip. I will be trying this with my next broadcast. Thanks.

By: Gail

Gail — Mon, 21 Jun 2010 13:00:01 +0000

Looking at it from a sucscirber’s perspective, I have unsubscribed from a couple of newsletters because they mis-handled this technique and resent three or more emails in the space of a fortnight (and I did recognize them because I’m one of those who don’t download images) that were really just pushy promotions for their own or affiliate products.
On the other hand I have been grateful for the occassional prompt from other more responsible marketers, even though I’d seen the first email and just forgot to take the action.
I think the important thing to remember is it’s not the technique itself that’s sleazy or spammy, it’s the motivation behind it that makes the difference.
As you keep saying Pat, if you reserve this for the most important emails, that are time sensitive, and preferably things that help your readers out rather than you, you shouldn’t have any objections.

By: Gary David | Build Your List Fast

Gary David | Build Your List Fast — Mon, 21 Jun 2010 10:12:07 +0000

Thanks for the tips Pat. I usually resend my broadcast to increase my open rate, but I make sure that it has a different subject line and inform them like “in case you missed my first email…”. I really don’t think that it can trigger as a spam, because you just don’t want them to miss a very important email. Just continue to test and apply what really works.

Thanks

Gary

By: Pat

Pat — Mon, 21 Jun 2010 02:34:35 +0000

Hey Will – try the plugin WP-DownloadManager. You can set it up to easily upload any type of files (pdf included) to have people on your blog download.

By: will

will — Mon, 21 Jun 2010 02:27:57 +0000

Very good idea Pat. I will look into this in the future when I get Aweber.
**Off topic-Can anyone point me in the right direction? I want to know how to upload a pdf document to my blog so that others can download the pdf document straight from my blog. I know how to make a pdf, just not how to upload it and make it accesible by others.

By: Guisela Farge Jurado

Guisela Farge Jurado — Sun, 20 Jun 2010 21:16:44 +0000

Hi Pat,
Thanks for the tips. I’ve been following your blog for quite some time and, your tips have helped me a lot in building my own blog.

Regarding your post, I don’t have a long email list yet. But as a subscriber, I can tell you that waiting 4 days to receive the same email is reasonable. Since most of us subscribe to many blogs, we get a significant amount of emails coming in our inbox each day. And since there’s also a life out there, it’s sometime difficult to read them all.

Some bloggers forget how annoying it can be to receive more than one email from them on the same day. I believe that avoiding sending multiple emails to your readers shows that you care about them and makes your marketing strategy more meaningful.

Thanks