Comments on: I Guarantee You Will Read This Post, Or Your Money Back! Details about Guarantees Below

By: Adventures In Money Making

Adventures In Money Making — Mon, 18 May 2009 08:17:26 +0000

how long did it take you to write the book/audio?

By: Heartburn Home Remedy

Heartburn Home Remedy — Wed, 15 Apr 2009 12:59:56 +0000

I read your blog for a long time and must tell that your articles always prove to be of a high value and quality for readers.

By: richerandslimmer.com

richerandslimmer.com — Mon, 23 Feb 2009 02:24:15 +0000

Guarantees (specially online) don't ever entice me to buy anything because I just don't believe that the refund will be hassle free. richerandslimmer.com´s last blog post..Oh Diary, Hold My Deepest Secrets

By: LShep

LShep — Wed, 18 Feb 2009 10:52:02 +0000

I have never offered a guarantee before, but after reading this, I am going to revise this week and add one. If someone really doesn’t like the ebook, I think they should get their money back. When you’re in business to sell something, customer satisfaction is important, but customer confidence may be even more important.

By: Craig

Craig — Tue, 17 Feb 2009 23:00:48 +0000

If you ever have seen the movie Tommy Boy, you know what a “guarantee” means. Anyways it should seem to offer more incentive for buyers who are on the edge and this should tip them over. The only real way would be do some A/B testing with the different styles to see if there is a different. Have you tried that yet?

By: Ryan

Ryan — Tue, 17 Feb 2009 21:15:18 +0000

I find this post VERY interesting! I'll have to find a way to integrate this concept into my very small Photography Business Ryan´s last blog post..Valentine’s Day Aftermath

By: The Passive Dad

The Passive Dad — Tue, 17 Feb 2009 19:19:58 +0000

I think the double guarantee should help your ebook sales. I've purchased several ebooks and know that having some type of money back guarantee is important from the buyers perspective. I've yet to use the refund policy, as I tend to do much research before purchasing the book. I'll do a google search and see what people are saying about the author first. I do think it helps build your credibility and that you stand behind your product. The Passive Dad´s last blog post..Money Saving Tips From ehow Friends

By: Start-Up

Start-Up — Tue, 17 Feb 2009 18:05:48 +0000

I can't comment on providing guarantees and how it has affected me personally, but I can say that I've never asked for a refund on a purchase. In your example, it looks as though you have to make 6 or 7 extra sales with a guarantee compared to without one in order to make it worthwhile (and 1500 is a pretty large sample size). I absolutely agree with Matt Warren. Come on Pat, you're the one who taught me about split testing. Split test it for a month and report back! I'd be interested to hear the results. Start-Up´s last blog post..My Favorite Blog Articles of the Week

By: Matt Warren

Matt Warren — Tue, 17 Feb 2009 16:15:39 +0000

I think that's a pretty good guarantee. In my experience selling eBooks online the guarantee is a very important part of the sales message and can dramatically change the conversion rate. The best way to find the most effective guarantee is to split test it. The guarantee is all about risk reversal... removing the last possible reason not to buy by seeming to take all of the risk in the transaction. I think your guarantee is a pretty good one. Matt Warren´s last blog post..Got Enough Focus?

By: Sarah H.

Sarah H. — Tue, 17 Feb 2009 16:11:07 +0000

I remember reading that 'double guarantee' on your website a while back...thanks for providing some data on the matter! Sarah H.´s last blog post..Meal Plan Mondays: 2-16-09

By: Jeff

Jeff — Tue, 17 Feb 2009 14:11:50 +0000

Oh pat, a good ol’ Business Ethics discussion, lovely Guarantees are good for the business/seller because the action on the guarantee is truly dependent on the BUYER! As you said, let’s say you want to return something, or however you get your guarantee… majority of the time the buyer won’t bother. As well, I’ll throw an extra 2 cents here and say that I personally never read the guarantee on anything. I’m not lazy, rather it’s just something that as a buyer I have learned to glimpse over since the ‘guarantee’ strategy has been overdone and abused. Nonetheless, I like your guarantee… I’m sure it isn’t hurting your sales, but not quite sure if it is bringing in sales?

A suggestion: maybe put in a question or survey somehow/somewhere that asks them something as follows: ‘Was it the Guarantee that helped make your decision on purchaing the eBook?’ …this is just a starter to get some ideas going.

Hope this helps a bit, sorry for rambling Great post, again.

By: Maria -- WriterGig

Maria -- WriterGig — Tue, 17 Feb 2009 13:34:29 +0000

I think your guarantee is great and that it has likely increased sales quite a bit by reassuring your potential buyer that your product will deliver– and that there’s a safety net in case it does not.

By: DDFD at DivorcedDadFrugalDad.com

DDFD at DivorcedDadFrugalDad.com — Tue, 17 Feb 2009 12:40:59 +0000

Pat– It would seem you have the ideal guarantees in place based upon actual experience . . .

I always get nervous about this– eBay is where I have been reminded that there are still lowlife scam artists out there.

I am looking into eBook software that would block copying and allow disabling in the event of a refund for the ebooks I am working on . . . your thoughts?

By: Passive Income Online - Lis

Passive Income Online - Lis — Tue, 17 Feb 2009 08:16:51 +0000

I wasn’t in the habit of reading the guarantee before I started buying ebooks and software online. I thought you researched a product decided whether it fitted your needs and either bought it or not.

Online this doesn’t really work because if you google XYZ book scam – all you get is reviews from affiliate marketers! I now only buy if there is a legit guarantee – preferably thru a third party such as paypal or clickbank – or because some one I trust online has recommended it. I then don’t hesitate to ask for the refund if it doesn’t fit my business or its over sold,

Id say your book does well because you are selling it to people with a real problem not online marketers looking for the next quick buck!