Cool site. I was surprised that you said no freebies for the lead generation stage. I’ve been conditioned to think that lead generation must include a freebie of some kind but I get what you’re saying – that I want to test and see if I get opt-ins from the benefits of my product (and not so someone can get a freebie).

Never thought of if that way before. I’ll give it a test and let you know how it goes.

Thanks,

There is a case study on lupa.cz about website optimization. The goal was to increase the number of downloads of a trial and free version of a software product.

The article shows:
- The weekly conversion rate before and after optimization
- The website before and after
- The split-tested graphic elements (3 images and 9 buttons)

Most of Pat’s readers wouldn’t understand the language, so here is a link to Google translation (OK for rough understanding, but sometimes incorrect): http://bit.ly/5nf6nV

Okay I’m back on course, sorry to disturb the class

Either way, I loved CA last year and hope to make a move early next Spring. But that thing called “money” is unfortunately somewhat of a deciding factor.

Thanks for stopping by

http://www.infobarrel.com/signup.php?ref_id=3246

if interested, feel free to sign up under my referral list….

……I don’t have this quite hosted on my own domain yet, but your readers may like to see how the sales’ landing page, of someone who’s been following your “How-to” write an eBook series actually looks….

In all transparency though, I actually hired someone to do the sales copy….I know people can do it on their own, but, I really wanted to do it right…lol….

http://www.ebookscreated.com/infobarrel/index.html

…..oh, and there are a few grammar/spelling errors on there…..we are addressing them as we speak lol

hope all is well on your end Pat! We just go our first snow fall this year yesterday …..accumulated about 2-3 inches….

Well, it won’t be a “live” sales page, but we’re going to talk about building a live sales page that you can use to test how your product will really do. I’m sorry if I mis-communicated that!

For this series, we don’t yet have a product created, so you could use the same process, but not really use it as an “experiment”, but the actual thing!

As far as design of the button, I don’t think it’s TOO important, but what’s inside really counts. If you’re promoting a newsletter, it should say “get the newsletter”, if it’s promoting a free eBook, it can say something like “get my free eBook”. As you said, they should all be tested.

If you can make the button change color over the hover, that would help too. Like, from red to green. Just some ideas!

Actually, I have that in a small portion of the blog post, but I should of done a better job at making it more visible, because you’re right, its definitely an important part of the process that can be tested.

Thanks!

Hey, when are you gonna start putting in a URL when you leave comments? You’re the top guy each month and could get some traffic that way. Just letting you know!

SPI technique…sounds pretty cool, but really I credit every other internet marketer out there for this. I’ve just put the best part of what I like together. I hope it all makes sense why. Cheers man!