Niche Site Duel 003: How to Setup a Niche Site: Before You Add Content

how to setup a niche siteThere are hundreds of different ways to setup a niche website – you know this, but I’ll outline my process for you below because it’s easy to follow and it doesn’t require much know-how. If you have anything to add, I’m sure the people here who are unfamiliar with this process will appreciate your insight in the comment section.

1. Setting Up The Blog

For my niche site challenge, I’ll be using a WordPress blog with a domain and hosting from

In the past, niche sites were almost always static sites, and blogs were just a way to keep your friends informed about the shenanigans from last weekend’s party. They weren’t given much in terms of priority and ranking in Google’s search engine algorithm.

Now, as I’m sure you’ll know, blogs can rank high – really high.


Well, I don’t know the exact answer, but it’s probably because blogs have a better site structure and coding, promote conversation and interaction, and are usually straight to the point containing the most important, relevant keywords.

Whatever the case may be, this works in our favor because a blog is really easy to setup, and you don’t need to know anything about html, css or any of that stuff to get started.

There are many blogging platforms out there you could choose from, such as Blogger, Typepad & Moveable Type, however WordPress is the most popular. All of my websites, even static websites, are run on the WordPress platform.

Please note that there’s a and a

The .com is where you can setup your blog for free. You don’t need to pay for anything, and you can have a blog up and running in no time. However, your website name will always have the word “wordpress” in it, such as, which decreases it’s authority in the search engines. Also, you are limited to what you can do with your wordpress hosted site.

The .org is where you can download WordPress to put on your own hosted domain. There is an installation process that can hold some people back, which is why I recommend using a hosting service like because you can get your domain and hosting cheap, and simply click one button to install WordPress on your site. It literally takes 4 minutes (I know because I timed it), and you can watch this YouTube video if you’re looking for step by step instructions about how to set that up.

2. Plugins

wordpress plugins for niche siteFor the rest of this tutorial, I won’t be going step by step through how to install plugins, how to install a theme, etc. Most of that is self-explanatory within the wordpress control panel itself, but if you do have any specific questions please don’t hesitate to ask here in the comment section, or just contact me privately instead.

As far as plugins are concerned, I install the following 4 plugins immediately after WordPress is loaded:

  • All in One SEO Pack
  • Google XML Sitemaps
  • Easy Privacy Policy Syon Policy
  • Google Analyticator

Then, I configure each of the ones that need configuring:

All in One SEO Pack

This plugin is the most important plugin you can install because from it, the search engines will look for information about your site. The plugin overrides all of your normal wordpress settings for your blog title, tagline, etc.

As you know from my previous niche site duel entry, I’ve decided my research led me to tackle the Security Guard Training niche, and pick up security guard training hq dot com. The exact match .com domain was not available, but it was for sale for $35,000.

Ugh, no thanks.

HQ on the end sounds kind of cool anyways for this niche, since headquarters is a term used in the industry already.

Moving on, it’s important that I properly setup my All in One SEO Pack plugin to be optimized for my niche.

Side note: I’ll do my best not to use the domain name I purchased, or even mention my niche so as not to skew any of the search engine results and numbers. It’s going to be impossible for me to keep my niche site 100% clean of non-related visitors and some incoming links, but that’s the price I pay when being totally transparent and sharing everything with you in this challenge. I hope that makes sense!

Here’s what I have:

all in one seo pack settings for niche siteHome Title: This is the title that will be shown at the top of your browser on your homepage and in the bright blue letters on the Google Search Engine Results Page (SERPs). I have included my keyword twice for more oomph (title and then tagline), but you have to be careful here because using your keyword too much will penalize your site.

I like to use the rule of 2 max. 2 max in your title, and 2 max in your description.

Home Description: This is the paragraph that gets shown underneath your blue link on the SERPs. Many people don’t use this plugin and fail to set this up, which leaves their description totally weird looking, sometimes containing random excerpts from their websites.

Be descriptive here, and be sure to include your primary keyphrase once again. I also used a secondary keyword that is related to the industry (protection services) as well here, just to give it a little bit more relevance to the

Both of the above (title and description) are what people see in the SERPs, so you can have more of an impact (i.e. get more traffic) by not only optimizing for keywords, but optimizing to catch people’s attention too. Sometimes, a #3 ranking site will have more traffic than a #2, simply because the copy is better.

My copy changes from time to time, so what you see in Google now may be different than what you see above.

Home Keywords: Keywords in the meta data (background of your site) are less important nowadays. The weight has been taken heavily off of them since a lot of people would just insert unrelated keywords into their meta data and rank for keywords they shouldn’t. Still, you should put in your primary keyphrase first, followed by any secondary keyphrases related to your niche which you know are being searched for.

Google XML Sitemaps

This super important plugin helps create a certain file that is used by Google’s bots that crawl your site and it’s content, for proper indexing in their system.

Once you activate it, it’s ready to go – you don’t need to do anything further.

Easy Privacy Policy Syon Policy

This is a cool plugin that automatically creates a page on your blog that suits the needs of Google as far as a privacy policy on your site goes. Sites without them get docked, which is why you see them on most high ranking sites. You can see mine at the bottom of my blog here too.

The plugin will put a link to your privacy policy in the navigation of your blog. For those of you who don’t want that there, you can use a plugin called Exclude Pages to stop it from showing up there. I usually do this and link to it manually within the footer.php file.

Not totally necessary – just something I like to do.

Update: for some reason, all of the privacy policy plugins are getting deleted from the WordPress plugin directory. Instead, I advise that you use this private policy generator found here

Google Analyticator

This plugin helps me hook up my site to my Google Analytics account so that I can see all of the traffic and keyword data I need to see right on my wordpress Admin panel. There are a bunch of advanced options that go along with it, but I don’t mess around with that stuff at this point.

Before setting up this plugin, you’ll need a Google Analytics account. Then, follow the instructions on the plugin settings page to get everything configured properly.

3. The Theme

The theme of your website (the look of it, which can easily be swapped for another look), is really easy to setup.

I’ve changed the theme on this blog (Smart Passive Income) 4 or 5 times before I finally ended up with one I liked, but what’s nice is that there are a million and one themes available to you (both free and paid), so there’s bound to be one that suits your needs.

For my niche site, I found an awesome free theme, SimpleFolio that works for what I’m trying to do at the moment. It has a number of features that a lot of paid themes include, which is cool.

It’s not a theme, however, that you can get in WordPress’ free theme directory. So, you’ll have to visit the link above, download the zip file, extract it, and plop the folder into the …wp-content/themes/ folder in your site. Then, it will show up as a theme you have installed on your blog, and all you have to do is activate it to make it live.

If you purchase a premium theme from a site like WooThemes, you’ll have to use the same method to get it onto your site.

Here’s a screenshot of my niche site up and running with the SimpleFolio theme:

niche site screenshotYou can see some of the content on there already, and in fact as I write this post, I see that my page has actually already been indexed by Google. Not ranked, just indexed, which means they know it’s there. I’ll go over how that happened in the next post.

Right now, the look of the theme isn’t actually that important, since no one is going to visit the site until it’s on the first page of Google, which is my top priority. What’s important now is that the content I publish is categorized, tagged and optimized for my keyphrase, and that I’m sending backlinks to the site (again, I will discuss this process in a later post).


Many people have been asking me what my plan for monetization is, since I’m not starting with a product keyword as I normally do. This is something that I thought about before deciding to tackle this niche, which is something everyone doing niche sites should think about before they start building a site.

There are training manuals available that I could be an affiliate for, but I’m looking more toward the online training courses that are required as part of the process to become a security guard. There are a bunch of them, and I’ll have to contact the site owners to work out a deal of some sorts (which is exactly what I did with my site at GreenExamAcademy), but that won’t happen until I have some leverage and traffic in this niche. Until then, I will probably and strategically sprinkle the site with adsense, since I know the cost-per-click is rather high, at $2.32 per click.

Again, I started the same way, using Adsense, and what’s cool is that I can actually see what ads are popping up on my site and contact those companies directly for advertising and affiliate opportunities.

Niche Site Content

For the purposes of this challenge, I’m writing all of the content myself.

You can (and in some cases, probably should) hire and outsource people to create the content for you, but I like to write, and since this is a topic I’m actually interested about (since it came from my 777 passions-problems-fears niche selection method), I know I’ll be able to produce content that people are looking for.

Because I know nothing about this niche, I’m in the same shoes as those who will actually use my site. Because of this, I think I’ll know exactly what people want to know and how to present it to them.

I’ll talk more about what I do with the content in one of the next Niche Site Duel posts, but just to give you an idea about how I come up with the content, I simply create a list of questions, concerns and topics that I could possibly write about and go from there.

Some come from common sense, some are based on further related keyword research, and some are generated from research with competing websites.

Cool Resource: You can use this Keyword Questions Tool to find out what types of questions people are typing into search engines related to your niche. I wouldn’t look too hard at the numbers next to the questions, but you can get some good ideas about what kind of content people want to know about. Here’s a screenshot below:

keyword questions toolBased off all that, here is a screenshot of a Google Doc that has a few of the posts that I will be researching and writing about:

blog post idea documentSo Far, I’ve Spent…

Setting up the domain and hosting, the WordPress blog, configuring the plugins and uploading the theme took a total of about 1 hour.

Doing the research required for the content topics for the site, maybe another 1 hour or so.

Each blog post I’ve written so far (shown in red in the screenshot above), has taken about 30 minutes to 1 hour each, so maybe a total of 4 additional hours.

Total Hours = 6 hours.

I could stop with the blog posts I’ve already written and just work on building backlinks, but I really want to go hardcore in this niche which is why you’re seeing a lot more than 4 or 5 blog posts, and why some of them aren’t totally related to the training aspect of this industry. I want the site to look natural (which it will be), because that’s what works best.

As far as cost, all I have paid for up to this point was the domain and hosting package, which runs at $6.95 a month from Bluehost.

Total Cost = $6.95.

Not bad!

Anyways, this post is rather long, so I’ll finish up and get back to work. Remember, it’s all about working hard now, so you can reap the benefits later.

Tyrone, my challenger in this duel, has selected his niche, but I think he may be switching it up too because of some further research done on his initial selection. I’ll do my best to link to his updates as much as I can. It’s difficult to coordinate perfectly because of our time zone difference (he’s in Austrailia, I’m in California), but we are trying to coordinate everything for you as much as possible.

Thanks again for your support, and I wish you all the best. Cheers!

Other Posts in The Niche Site Duel Series

  • Lye Kuek Hin

    Hi Pat,

    The theme you had selected fits your niche really well. I am eager to visit your site once it’s up. Its pretty amazing that you are outsourcing any of your contents and do it all by yourself. I bet you are already quite busy with your other blogs. I wish you well and looking forward to your next updates.

    • Pat

      Thanks Lye. I just want to show people it can be done with primarily doing the work yourself, and so that people who actually do want to know how it all works will have a place of reference. Cheers!

    • Sammy | Best Home Business

      Hey Pat,

      Those photos on the top slider pictures look really cool – “very official looking”. Same goes for the logo and the title of the website on the top. Have you outsourced it for designing a custom logo or did you do that yourself somehow.

      • Pat

        Thanks Sammy – actually I did everything my self up to this point, including those graphics. My photoshop skills from my 9 to 5 have proven to be quite useful, however it wouldn’t cost much to get something like that done somewhere for those who don’t have any graphic design experience.

        I’ll talk more about customization and stuff later on – the graphics aren’t SUPER important at this point because I have no traffic yet. Hehe.


  • Lye Kuek Hin

    I am sorry i mean you are not outsourcing. Too eager to post my comments :)

  • Dan

    This is way too cool. I’m getting my popcorn out for this series, couldn’t be more entertained! :)

    • Pat

      Dan – woot!

    • Stephen @ The InventionAddict blog

      I’m really looking forward to learn how you drive traffic to a new site. I think that’s going to be the secret sauce of of a successful niche blog. (I read the term “secret sauce” on Maren Kate’s site and it stuck).

      Hurry Up Pat :)

  • Christel – all the way from the Netherlands –

    Hi Pat, great post to read. I recently bought Profit Instruments which describes setting up a blog (almost) the same way. Working on my first dutch niche blog, with no experience at all. Besides my own personal blog. I’m curious how it will work out for you. Thank you for sharing :)

    • Pat

      Hey Christel – awesome! Good luck with everything, and remember that even if your first profit instrument doesn’t work out well, you’ll have the tools and knowledge to setup more fast and you’re bound to hit a homerun.

  • Tony

    Great post pat. Keep up the good work…

    • Pat

      Cheers Tony – thanks!

  • Onibalusi Bamidele

    Really great post Pat,

    Concerning the plugins, I installed the google analytics and the xl plugin – I use thesis theme and it has a default SEO box provided, it replaces all in one seo pack.

    Keep up the good work!

    • Pat

      Yeah, Thesis will work great and replace the need for that SEO plugin, but for those using a free theme, it’s essential that they install and activate it for their site.

      Thanks Onibaliusi!

  • Brandon

    Great post Pat.

    I’ve never really understood how people do niche sites so it’s really cool to read your posts that go along with what you are doing for you own niche site.

    I think doing a post for each step is a great idea as well because I personally find it a lot easier to understand what you are doing than if you had done one massive 3,000 word article.

    • Pat

      Well – this post was actually over 2200+ words, so it is a bit long, but yea – I think if I did everything in one post, it would be over 10k, for sure.

  • Fariza

    Hi Pat,

    This is great! It’s exciting to read about the work you’ve done for your niche site and I learned something new at the same time. I have been using All in One SEO Pack and Google XML SiteMap. Will definitely check out Easy Privacy Policy and Google Analyticator later!

    Thanks and looking forward to read the next posts.

    • Pat

      Thanks for following the challenge Fariza! I’m really happy to have the opportunity to teach people something new here, if possible. Cheers!

  • Howie

    Still following along borderline-religiously, Pat…great post, as always…

    P.s. Did you see the change Ryan implemented to the Author’s Bio box, on each article, yesterday, on Info Barrel? With THAT placement, you are going to see a HUGE influx of users…just watch 😉

    • Pat

      Hey Howie – Wow – I just check out the new Author Box at InfoBarrel, and it looks awesome. I want to write some articles related to my niches now :)

      • Howie

        Just watch the traffic surge right in….maintaining that delicate balance between quality content, and spam garbage will be tricky, but I’m confident they can pull it off.

        P.s. I know your’e busy and all, but, for reasons I’ve been hounding you about since last August, I think you should seriously consider uploading content over there 😉

        It’s cool to know that management is actively work hard to tweek things in order to increase writer CTR, as well. I’m over $300/month now JUST from the revenue share aspect of the site….and, it’s ONLY a PR4 site….as my articles mature, with 90% revenue share, I’m confident I can earn $1,500-$2,000 (at least)/ month.

        See ya’ over there 😉

  • Allan

    Good article Pat. WordPress makes it so easy to get started. Your theme looks great. Did you make the header image yourself? If so, where did the images come from?

    I’m enjoying the different ways you and Tyrone are going about the challenge.

    Good luck.

    • Pat

      Hey Allan – I did make the header myself in photoshop with some stock images I had purchased in a package a long time ago, but that part is not totally necessary which is why I didn’t talk about it just yet. I’ll talk about theme customization later, probably once I start seeing traffic coming in, which is when it matters. Cheers!

  • Jaime

    Really enjoying this series Pat… lot’s and lot’s of interesting info to come I’m sure.

    Please keep at it, because I’m loving it. And good luck! :)

    • Pat

      Thanks Jaime – I appreciate your support! Cheers!

  • Ryan Walker

    Curious if your link out affiliate masker (i.e. is a wordpress plugin too? Or custom programming on this site?

    • Pat

      It’s simple. Download a plugin called “pretty link”. :)

  • Mike

    This is really cool to watch the process Pat. Excellent idea and I have already found a couple nice tweaks I can make to my blog. It seems this will be a good learning experience for all. Take Care, Mike

    • Pat

      Awesome dude, that’s really what this is all about – helping all of you learn new things, no matter how big or little they are. Thanks for the support Mike! Do your best, and forget the rest!

  • Jean Sarauer

    Excellent resource, Pat! Wow. I’m not a niche blogger and don’t plan to be, but I know a lot of my readers are on this path and even more hope to be. I’ll definitely refer them here.

    • Pat

      Hey Jean – thanks for that! I appreciate it! And even though you don’t plan on becoming a niche blogger, I’m sure there are things I’ll be talking about that anyone can apply to what they do online, no matter what it is.


  • Christina Crowe

    And here I thought I knew everything there was to know about setting up a blog. I had no idea that there was a plugin like Easy Privacy Policy. Thanks for sharing it, and I went ahead and installed it on Cash Campfire.

    Watching your niche blog progress is fascinating. How often are you planning to post on your niche blog? Once a day? Two times a day? I think you should also think about your post frequency as well. This will help you to set goals in place.

    Great post and looking forward to reading more!


    • Pat

      Great question Christina, and it’s one that I’ll be covering in my next installment, but I plan to do one post a day for a while, possibly even more with some content that I know can be churned out pretty fast. I think this will increase my rankings and authority in this niche faster than if I posted less often.

      More to come on that! Thanks for your support!

  • wilson

    You really got us hooked here my friend. I really like the cleanliness of the site, so many amateurs make the mistake of making these niche sites look so crappy and spammy. I lot that I learned about making a nice looking site I learned it from Adam Short.

    • Pat

      Yeah – I did the same thing when I first started, but I learned that no matter how many ads and random graphics you put on your site, it doesn’t matter unless you have people visiting your site.

  • michael

    This is getting hot, Pat! I admire your ability to put together these well crafted posts and the fact you’re tackling your niche site by yourself. Incredible!! Your niche site looks awesome, by the way – you’re going to kill it.

    Thanks for sharing.


    • Pat

      Thanks Michael! And really, if I can do it, anyone can. I hope I can kill it! Cheers!

  • Eric | My 4-Hour Workweek

    Hey Pat, it looks like you’re off to an awesome start here. I really like the approach you’re taking, so I’m looking forward to when you actually implement your monetization (I know you said you’d be starting with AdSense) and begin to see results. Also, I think a lot of people REALLY appreciate the step-by-step nature of this series so far.

    Keep it up man!

    – Eric

    • Pat

      Thanks Eric! I can’t wait until I get to that point either. Since I’ve stopped using adsense as my primary monetization method, they’ll actually come out with some cool features, like being able to change the font and really integrate the ads into the site.

      It’s funny how ads are usually supposed to stick out like a sore thumb and grab people’s attention, but what really works better is if it integrates and flows with the look of the site. I’ll definitely let you all know when I get to that point! Cheers!

      • Eric | My 4-Hour Workweek

        Wow, it really has been awhile since you’ve used AdSense. 😉

        It is weird how ads that blend in are actually more effective than those that stick out. I think it has more to do with the fact that the visitor of the site believes that the ad links are a part of your site, so they’re more likely to click on them.

        In general though, people have become so “ad blind,” mainly because they’re more focused on the actual site content itself. If your ads look like the actual site content (part of the reason why contextual ads are SO effective), it becomes relevant to your visitors.

        • Eric | My 4-Hour Workweek

          Hmm, perhaps I was wrong about my “it’s been awhile” comment. The changing fonts feature does seem fairly new, unless I missed it before…

  • TrafficColeman

    Hey Pat,

    People are really getting a front row seat on how building and creating a niche site. People need to realize that making money online by setting up shop with these types of sites are mind boggling easy.

    But it’s great your able to walk the world through the steps, and showing them how simple they could be strating thier own niche site today.

    What your doing is remarkable, and I my 10 yrs marketing online..I never seen no one who will actaully gothrough the process steps by step live.. Keep you the good work bro..a lot of people look up to you now.

    “TrafficColeman “Signing Off”

    • Pat

      Thanks man – I like to try to stand out from the crowd. Cheers!

  • Mark

    Hi Pat, You’re putting together a really good series of posts here, can’t wait till the next installment.

    • Pat

      Thanks Mark – I appreciate it! More to come :)

  • Blogthority

    Contacting Adsense advertisers might go against Adsense TOS, if I’m reading it correctly.

    If you agree, then you might want to remove that line from your post.

    Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Property(ies).


    • Pat

      Hey thanks for that, Mike – I didn’t realize that was in their TOS. That may have been added since I started using adsense a couple of years ago. Well, if that’s the case I might skip adsense and/or just type in my keyphrases into Google search and find out who is advertising from there.

      Thanks Mike!

      • Onibalusi Bamidele

        Hi Pat,

        I don’t think that is what they meant, what they are trying to say is in regards to the quality of the advertisments e.t.c.

        BTW: You might want to try reply me wordpress plugin: it will automatically notify your readers if you reply their comments.

        What do you think?

  • Jimmy @ Run, Jimmy, Run

    Pat, I’ve been blogging for years now, but I always manage to learn something new from every single post you publish!

    This time around, it was the fact that my sites could get docked for not having a privacy policy – whoops! I made sure to install the Easy Privacy Policy plugin and like you said, within a matter of minutes, it was posted. Good stuff!

    • Pat

      Glad to help out, Jimmy! There is so much to learn out there, no matter how much experience you have there is always something new we can use to improve what we do. I’m learning new things everyday.

      Cheers, and thanks for your support!

  • Pat

    Whoa, so you had quite a bit of of journey to finally arrive to your own site with the .org wordpress installed. That’s awesome, and I’m sure you learned so much along the way. I like the theme, Stephen – good stuff!

  • Ryan England

    Never used the privacy policy plugin. Good luck on the competition, and thanks for the tips. ~Ryan

  • Kevin

    “Because I know nothing about this niche, I’m in the same shoes as those who will actually use my site. Because of this, I think I’ll know exactly what people want to know and how to present it to them.”

    *That quote alone is worth gold. Its a good point a lot of should embrace. Being a beginner can actually be an advantage, mainly because the majority of niches are filled with beginners.

  • PaulG2

    Another great post.

    How do you feel about making niche sites with PLR articles? Do you think the articles work, or should I invest the time to research the material and write them?

  • Tim l From A Genius

    Hi Pat,

    Traditionally, I’ve been avoiding the use of WordPress/blogs for my information dispersion/affiliate efforts, but it’s tempting to make the switch with the ease of use you’re showing and cool plug-ins.

    Thanks for the content.


  • Moon Hussain

    “Easy Privacy Policy”–have of it and will definitely check it out. WP is a great option to use. Looks like you’re making good progress with your niche site.

  • Pingback: Starting a Nitch Site – Pat’s method : Jonathan Nation()

  • Adam

    I’m simply astounded by how much I’ve learned from you in the week since discovering your site. Right now, there are scores of “guru’s” who are either: *copying everything you’re doing for their next amazing make-a-million course… or *plotting to put a hit on you for revealing this info.

    Pat, you’re the best.

  • Landon

    Thanks for sharing those great plugins. Crucial info for a newbie blogger like myself! :)

  • Drezz

    I haven’t been around for a while because I’ve been focused on some personal projects – but I must say this challenge really interests me. I have a bunch of niche site plans I’ve wanted to jump on using WP, and I’m actually glad that a lot of the things I’ve started are things that you’re currently implementing in your challenge.

    I thought It wasn’t going to work because I wasn’t experienced enough so I shelved them. Turns out – they will work.

    Thanks for doing this, because now I’ll have the confidence to finish the articles and post the blogs.

  • Jman

    Pat can you please explain this sentence of your post a little more. “Until then, I will probably and strategically sprinkle the site with adsense, since I know the cost-per-click is rather high, at $2.32 per click.” What do you mean the cost per click is high? Loving the niche challenge thanks for making everthing clear.

    • Pat

      Hi Jman. The Google Keywords Adwords Tool, I can see an estimate of how much people are paying per click when they signup to create ads through Google Adwords, for those specific keywords. Based on that, I see relatively which keywords are worth more than others, and which ones could make me more through adsense, since adsense pays me a percentage of the overall cost per click.

  • Himanshu Chanda

    Hey Pat

    I am quite eager to see where this goes. Nice stuff.

    Some quick questions.. You have used the term Security guard many times in the website. Wont it impact the SEO of the page negatively? How do you calculate how to stuff the right amount of keywords??

    Also how do you research the topic?

    Looking fwd to your replies…

    • Pat

      Good questions.

      Obviously, you shouldn’t use the term too much, or else it’s unnatural. I’m writing the articles in a natural fashion, using the keyword as I would normally so I don’t think it will effect the SEO negatively. About 2% of the article should contain the keyword (I hear this through, which won’t allow you to post an article with more than 2% of it being the keyword).

      Also, research is done through competitor websites, keyword research using tools like Market Samurai, Twitter, existing articles on the web, and even real people who want to become one.

  • Juan | Cristianos Conectados

    6 hours so far,
    it might took you more time to write this Niche Site Duel post.


  • Kris | Bijverdienen

    Excellent post, i’ve been using wordpress for all my sites also: it’s simplicity and ability to rank well is all you need. I’ve seen many themes but never heard of simplefolio. It looks promising tho, so i will check that out soon :) I like to make my own templates but i use inspiration of other themes offcourse. My ugliest design has the best CTR so i’m not complaining.
    I must say that i’m very satisfied of SEO Ultimate plugin which I use on one site. It has the same options as All in One SEO and a few extra. Are the above plugins the only ones you will be using or will you be adding others in the process?

    Quick question tho: How do you estimate the earnings per click you’ll receive from adsense? Spyfu, adwords-campain, … ?

  • Rob Pene

    Dude, the more and more I’m reading through the both of you duke it out…the more I feel like I’m watching a real life movie challenge or something.

    This would make for an awesome reality show man! LOL

    I can’t wait to get started on some niche sites bro…u truly are daman brotha!

  • Jody

    Hey Pat, would you mind to share some of traffic and income benchmarks that you hope to acheive in relative time frames?
    Also, yes your posts have been pure knowledge and pure gold; but they’re also pure MOTIVATION! Thanks bro!
    Go Get It!!

  • Colin

    Hey Pat, great stuff. One request, will we be seeing a post on how you spend your time on each post? Cuz I seem to lost in how to write a great post that I would want to link to if I was in that specific space.

    My technique has been to take the keyword/phrase and take the top 10 pages in Google for that term and take all the info and points from them, then summarize into a large post. Then I plan to use IAF to take what I’ve learned to create posts for article directories to link to my post.

    But that can take longer than 30min to 1 hour. So can you tell us your secrets? lol. or just point me to a post that you’ve talked about doing this?

    Thank you very much. I think I will have you to thank for my final online success.


  • Cory | The Imperial Treasury

    Hey Pat,

    This is my first post here, but I have been following this site for a few months now. I have to say, I really like the fact that you are a man of action. Very inspiring and courageous work!

    Cory J. Thomas

  • V-Man

    Interesting work Pat, I’m still watching with great interest. Especially looking forward to seeing your finished niche site, but still concerned about the Quality Control of your informational products. Most of the questions you wrote articles to answer have some very wide ranges of answers that could all be considered correct. Anyway, keep it up, can’t wait to see the next installment!

  • Tyrone Shum

    Hey Pat,

    Loving your new security guard website layout! It’s easy to ready and stands out nicely. I’m one step behind you and my team is starting to catch up on this.

    Also here’s my new video on the mistakes I made and also here’s the new niche I’ve chosen as well:


  • Karen at

    Hi Pat, This is a fantastic post! I am so motivated to get going on my personal niche site, you rock! Thank you for adding so much detail about setting up the site, especially the info on your select plugins. I’m going to go over our SEO on my current site and get that optimized asap. A new keyword tool and inspiration for new posts is always appreciated—great tips! Looking forward to #4. Thanks!
    [email protected]

  • Azad @ Internet Geeks

    Hey Pat, Nice to know your updates. and thanks for this as i didn’t know about it before.

    all the best!

  • Brian

    Thank you so much for answering questions for me in your email. I hope you’re ready for a lot more haha

  • kelly @ Platform Knee High Boots

    Hi Pat – I’m really loving watching you build this site, and learning a lot. One thing I want to point out though is that people need to be very careful when using free wordpress themes. There are a lot of really shady websites out there offering free themes that are full of encrypted code (often in the footer.php, but not always) that can possibly contain malware or viruses.

  • Adnan

    Hi pat finally I got your blog. Here it is: security guard training hq (dot) com. (url edited by pat)

    It was easy to find out the blog through google with those screenshots you had provided

    • Pat

      Hey Adnan – thanks – but I’m trying not to place any links to that niche site here on this blog, so I don’t skew any of the numbers. As you can see, I edited the url.

    • Shajjad

      Adnan I think you missed last scroonshots of this post. Just take a look. You will get the domain name (which already you got)…:D
      BTW: happy to see here bro…

  • Ron

    Some other great plugins and sites are:

    “Ozhs who see ads” plugin


    for your privacy policy.

    These are free. But some things are better when paid for, such as wordpress themes. Maybe I’m just picky on that point.

  • Kim P

    This was an awesome post, Pat. The screen-shot looks awesome.

    I’ve been toying with the idea of creating my website before I’m ready to post content. This post has convinced me to go ahead and dive in.

    When do you plan on submitting content? Do you submit in batches?

  • Iretipaul @ Personal Development Blog

    Hi Pat,

    Believe me i just can’t do without this blog. Too loaded. This is a great post. Very detail and straight to the point. I will go ahead to test those plugins on my own website and i hope to set up a niche site soon following your step by step guide.

    Thanks Pat.

  • Dean Saliba

    Wow, a very in-depth post.

    I’ve set up a few niche blogs over the past year to see if I can earn anything from a popular keyword. I think when I next do one I’ll follow your advice. :)

  • John

    Keep goin, very impressive, I’m following you

  • Steve

    Hey Pat nice job..and your competitor is doing some nice things too..This is super unique that two guys are sharing the inside story of there duel. Cool ! I’m learning a great deal thanks. My question is how were you able to remove the Blue Host or WP logo and place yours on tabs and in the browser windows ?? I want to do this for my site.

    • Pat

      Well, the “S” that you see actually came with the theme, and you can easily change it in this particular theme’s settings menu.

      Do to it manually, you have to create a small graphic file (16×16) and name it favicon.ico, and place that into your site’s root directory.

      Hope that helps!

  • Dio

    Thanks, Pat. I finally hit the tipping point after reading this post and signed up a new domain at BlueHost – using your affiliate link of course :-)

    • Pat

      Dio – I saw that come in earlier today, thanks so much for your support, and I wish you all the best with your niche site. If you need anything, please let me know. Cheers!

  • Franck

    Great job Pat

    The template looks great and i do agree that now it’s not the most important aspect, but it 2 weeks it will make the difference

    Quetsion: How to you choose your writing priorities (Keyword analisis / List of Question / Mix) ?

    • Pat

      hey Franck – good question. Keywords are important – yes, but also just what seems natural for a new visitor as well. I ultimately want to create something here that is actually useful, so useful posts will naturally help the site rank higher.

  • Dustin Stevens-Baier

    Interesting post Pat. I wasn’t aware of the privacy policy issue with Google. Where did you find that information out? Thanks.

    • Pat

      Hey Dustin, I remember getting an email when I was running Adsense, that if I didn’t have a Privacy Policy I would be denied their service. I looked furher into this, and this is why you see all sites with Privacy policies now – plus, I read on a number of PPC forums that people’s site get docked by Google if the landing page of their ads do not contain a privacy policy.

  • Dustin Stevens-Baier

    Thanks for the info. I will have to get to work on that.

  • Robert

    Hey Pat, how do you make these nice screenshots? Is there a Photoshop filter for that or something? Looks great!

    • Pat

      Hey Robert – actually, it’s an easy trick of mine that I kind of just did by accident one day.

      I take a screenshot with my mac using command+shift+4, which is just a plain rectangle screenshot. Then I drag and drop it into Pages for Mac, and then put that “frame” around it (which is just a one click setting). I then take a screenshot of that using the same method, and there it is.

      After writing it out just now, it may seem like a lot of steps, but it really only takes me a second, and it’s well worth the additional second I think. Thanks for the kind words! Cheers!

      (oh, for PC users, I think there’s this program called SnagIt that can capture screenshots with a similar border.)

      • Kevin Douglas

        @Robert- Another great option for capturing screenshots is Jing and it’s free too. Just Google “Jing Project.”

      • Robert

        Thanks, Pat for this explanation! I am on a PC so will try out SnagIt or Jing (as suggested by Kevin, thanks too)

  • Sunil @ The Extra Money Blog

    content rich / niche sites are typically relatively easy to research and start – the challenge is always the fresh content to get it big enough to attract search engine traffic. unlike a blog, monetizing niche websites depends heavily on content creation that is well optimized that you can rely on to bring in organic traffic over the years. i established my first few myself, but then began outsourcing the rest. it is the best way for me to get the most bang out of my buck and time investment.

    good luck and anxious to see how it turns out.

  • will

    Thank you so much. I just installed all four plugins and made sure I followed what you did with all in one seo plugin. The keyword question tool is tight too =)

    Pat, what software do you use to take screenshots? Your pictures always have a cool fram around them

  • will


  • Samuel

    Hey Pat,
    as always, very inspiring ! I just started my own blog thanks to you and your site.

    I have a question concerning All in one SEO. In your post, you say you configure it for your whole blog, but how about posts ? Do you also configure it for each individual post to improve the SEO ?

  • Erik

    Hi Pat

    New to your site, but read pretty much all your articles in one go. Great stuff! Am really following this niche duel and look forward to see how you go through the later steps. I kicked off a new niche site myself ( just around the same time as you started with the challenge so I’m keen to use anything I can learn for my own niche! Can’t wait to read your next update…

    By the way, there are now articles appearing from Mark Mason suggesting he’s also joined in the fun?

  • Pingback: Diary of a Niche Site Duel | Mike Ziarko musing()

  • Andrew @ Blogging Guide

    You’ve set-up a great-looking site and a well-chosen niche as well. And you doing all the wok came out superbly! Wishing you all the best!

  • Jennifer

    Pat, I had no clue about the privacy policy and using the keyword questions tool. You always bring about good ways to monetize a website. You are brilliant and always are a help to newbies like me. Thanks..

  • Jeremy

    I love your site, I stumbled on it on accident in via itunes! Glad I did. How and where did you come up with your photos? Is there a free resource or did you pay for them? If this question has been asked, sorry. I did a search of your site and I’ve been reading your free ebook and website daily. Thanks in advance!

  • Steve

    Are you familiar with Adam Short’s Niche Profit Classroom techniques?
    I am wondering how your approach is different from that taught in his course.

  • David


    Can I have your valued opinion on something that kind of confuses me?

    I am not a blogger yet but am working on it. Now, I have Market Samurai (MS) available (thanks for the recommendation on your blog), I have my “777 list” ready and now am digging into MS to work on some key words. If I am not mistaken the process is as follows:

    1) I enter one of my key words, e.g. let’s use your ‘security guard training’ (SGT) example
    2) I look for related key word/s in order to decide on my niche within my main topic SGT

    Where I am getting confused at is: when can I say I have reached a niche? I mean: SGT is already a niche, i.e. a niche within the bigger subject of ‘training’. Actually, from a hierarchy point of view, you could look at it like this, from top to bottom (for sure not a complete list, just trying to illustrate my point):

    – security training
    — security guard training
    — (maybe further scaling down possible)

    So, when do I know that I have arrived at a niche? Why don’t I just go with ‘training’, or ‘security training’ instead? In your SGT topic: how did you specifically know that this is your ‘niche’, i.e. where you don’t have to niche it down any further?

    Not being a native English speaker, I hope I could make clear what I mean.

    Thanks in advance for your answer, Pat (and whoever else wants to answer)!

    Best regards from Greece,

  • Wordpress Hosting l Jake

    These 4 plug ins rock! I’ve decided to do some research and added Akismet to my list for comments.

  • Renate

    Hi Pat!

    I somehow stumbled upon your site from some other site a couple of days ago. I haven’t gotten around to read much of your site. But I’ve read the first three posts of the niche challenge. And I have to say, I think it’s quite interesting.

    I just started studying at university for the first time, and I’ve been actually thinking about doing something like this for the past 2-3 years. I thought that if I made it work, it would be a great learning experience and a nice little income on the side (which is important – cause as a student I don’t have much time to have a part-time job)

    In other words: I’m happy your guys are writing this up all in detail. I’m learning a lot, and maybe I’ll jump on the niche-site-making-wagon. Haha.

  • Shajjad

    i alredy start a niche blog but i bought my domain before reading your post….
    Please answer me…
    @ are you recomanded to buy .com domain?
    @ Are you recomanded to buy domain without any – (example:
    thanks advance

    • Iroko@email marketing tipsI

      I think for marketability and ease of your visitors a .com is recommended, but traffic is what really matter.

      • Shajjad

        I think traffic is no mater if a blog has good content and The blogger has good marketing policy…But without marketing good content can not Up a blog business..
        am i right?

  • alex

    Hello Pat

    First time posting and i wanted to say Thank You. Thank you for having a great blog and showing your thought and process. I found your site about 15 days ago and it seems that i visit it every day. I have gotten alot of tip and ideals from your post. I myself have several niche site but havent broken through the next level. Stuck with little traffic and small income. I have started a niche site to play along your challenge. Goog Luck with your site and coninue to post your process.

    Oh by the way your Podcast is great.

  • Dustin Aaron Sanchez

    Hey Pat, I ordered marketing samurai right from your post and am running my own niche site experiment by following your posts word for word. I ran into a problem in that I was not able to match the domain name exactly to the keyword. How important is that? What if instead of using domain name, I used, or

    Will I be screwed SEO-wise if I don’t use the exact domain name that marketing samurai suggests? or will I still be able to point to the same keyword by using a different domain name?

  • Bo

    I enjoyed the video on the niche site however at the end of the video i was instructed to “Click on the start here button right at the top.” the button is shown on your screen shot above but not in the live version. Makes things hard to follow and not flow well. I am really enjoying the competition and am learning a lot. Also awesome podcasts.

  • Matt

    Pat I’m a long time reader but this is my first comment. Will you consider doing an article going into detail about the wordpress plugins you use and why you use them?

  • florentM

    Hi Pat,
    I’ve noticed that you usualy use URLs like for your affiliation links, which tool or plugin are you using, does it provide stats ?
    Thanks for your response

  • Sara

    Hey pat, you’ve inspired me to try and start my own niche blog! I’ve already bought my domain name, made my wordpress account, downloaded the plugins and i’m almost ready to post my first blog =) yay! im excited. I had one question. How exactly do i put my privacy policy in the footer of my blog, i can’t seem to figure it out =( i’ve installed the exclude page plugin but i can’t even find where the checkmarks would be.

    Thanks again for being an inspiration and motivator to me! you rock =)

  • Pingback: Tweeking My Blog with Plug-Ins | Ramblings of a WAHM()

  • Quinton Hamp

    Ok, Pat, so I’ve been watching you guys for a couple of weeks now, and have decided to try this whole niche marketing thing. I’m sitting here reading and re-reading everything you guys are laying down. Thanks for all of the tips and step-by-step instructions. It’s amazing how much I don’t know. (I mean, getting docked for not having a privacy policy? Man, wonder how long I woulda’ been beating my head on the monitor screen over that one!) Here’s to that day when I ditch the 9-5.

  • teNriA

    This post is so interesting, it’s great to see a step-by-step guide like this.

  • Adam

    Hey Pat,

    I’m personally playing with this template on my own niche site and was struggling to get the setup to look somewhat similar to yours. It may be too detailed of a request, but I’d really like to see a walk-through of your settings and preferences to make the home page and blog page appear as they do.



  • Adam

    In particular, how did you get the header to stay on every page?

  • John

    This ‘duel’ is a fantastic idea. I am already learning so much just from following your progress. Thanks!

  • Carolyn

    Hi Pat,
    I am a total newbie in this field and I am very glad to have found your blog.
    I have learned a lot from you and hope to be able to earn a good income like you one day. Thanks so much!

  • AJ

    Well….I see a plethora of things I have been doing wrong and thank you for outlining this blueprint for success. I will be referring to your entire duel posts as my battle plan for all future projects….Thanks Pat

  • Bronson

    Pat, how did you add AdSense to your site? Is there a plugin?

    • Trent

      Hey Bronson,

      There are quite a few plugins and I have tested most of them. By far my favorite is the QuickAdsense plugin. Its FREE :)


  • Andy

    What do you like about BlueHost for purchasing domains when compared to other services? For Hosting?


  • t3ch

    Pat, what kind of hosting you use for this kind of niche site? share, vps?


    • Gregory C.

      Bluehost is a shared hosting provider.

      • Sundi Jo (@sundijo)

        I love Bluehost.

  • Kala

    Pat, following this challenge motivated me to spend$20 buck and set up a niche site, I did the research not with the fancy program but with Google I hope it works.

    • heidi rangel

      Hey Pat, I really appreciate all the information you are sharing on your site, it is really amazing. Thank you so much. I am following everything you say to set my niche site. By the way, I also have a question, I live in Mexico and I would like to have my niche in spanish and english, what is your advice? Having one for each language?

  • Adam Jason Moore

    Your site is very helpful, the niche site duel is great, but I have never read a single blog post anywhere that was so, simple to follow and so packed with incredible informative.

    Reading through the comments, it is very easy to see that you are doing great things that are helping a lot of people.

    Thank you and keep up the great work.

  • Chris C. Ducker

    Hi Pat

    Just started working on my own niche sites.

    This article has proved immensely helpful when finding a niche and finding niche market keywords, above and beyond everything else.

    Awesome content, buddy. With this stuff that you’re putting out finding your niche is so much easier.

    Thanks, man.


  • Przemek

    Hi Pat,

    It was legal to remove “Theme by SmashingMagazine and Slimmity” from your theme?

  • Tim

    Pat, how did you create the security guard logo and pictures for the site? Did you use something like iStockPhoto?

    • Pat

      Hi Tim – I did use iStockPhoto to create the images you see on the site. Cheers!

      • Kevin


        Is there are less expensive way to get photos than iStockPhoto?


  • Eric

    I am trying to create my first niche site and could use some help. I found a keyword that has 60K global look ups per month and Google says low competition using the google keyword. When I search google, it comes back with 56 million different pages. Does this many results mean i shouldn’t go for it? The top three sites are ehow, and cnn, plus a couple other small sites. Any help would be great

    • Pat

      Hey Eric! Congrats on getting started with your first niche site.

      First of all, you could get a better feel for how many competing webpages there are by putting in your keyword in between quotations into a Google search field. So for example, if your keyword or keyphrase was fly fishing, you’d type “fly fishing” into Google. This makes sure it’s an exact match you’re looking at in Google and not something else like fishing fly or fly and fishing, etc.

      It’s really all about the strength of the competition on the first page – to me it doesn’t matter how many competing webpages there are to be honest. Hope this helps. Good luck!

      Check out for more free help!

  • AndroModa

    Good text but I think that your language can’t be understood by noobs… Maybe make notes more understandable?

  • Mike

    Hey Pat! I just started my first niche site, which is also the first website I’ve started. I’ve been able to set up most of the site by following your instructions, but I’m struggling with getting the header and slider set up properly. I am using the Simplefolio theme and was wondering if you have any tips or know where I could find tutorials to learn the Simplefolio theme. Thanks for all your great advice!!

  • Doug C.

    Would have been nice to know how you set up SimpleFolio. The theme is kind of difficult to set up, especially if you don’t know anything about code or are new to WordPress.

    • Nichole

      I agree!!

      • Jacob

        YES! I completely agree! I would love to hear your thoughts Pat.

  • Steve Crenshaw

    First of all, Thanks. While I wasn’t looking for how to set up a niche site, I learned a lot about setting up my wordpress blog. I will be back, because you go me intrigued.

  • Angelique

    Hi Pat. Thanks to your info, I’m finally starting my first Niche site this weekend. Your site is very informative and easy to understand. I wouldn’t have pulled the trigger without your site and would still be in just the research stages. Thanks.

  • Corey Malczewski

    Hey Pat,

    Just a quick correction to your post: at you can use your own domain name. I still haven’t found away to remove the favicon.ico, but with regards to seo, you can have your own keyword rich domain name.

    Great site, btw!

  • Ryan B.

    I love the Keyword Questions tool for generating content. Seems like a great and easy method to get a VA to start working on.

  • Jean-Luc

    thanx for making niche site creation easy.
    knowing your wordpress plugins is a big gain of time

  • Eugene

    Another great post. I’ve already picked my niche following your exact process and getting ready to start creating a website. Thanks Pat for everything you are doing!

  • http://www, beefythecaricaturist

    Awesome content as usual Pat!! BOOOOOOOOOOM! :)

  • beefythecaricaturist

    So excited by this stuff. Just got all those plugins for my existing site and deff doing some serious keyword research for my new ones! Thanks!

  • Sundi Jo

    Is Thesis something you purchase on top of your theme, or is it it’s own theme?

  • Jason

    Hey pat what plug in are you using for your related post?
    Also did you have any issues with Google Site Errors and Adsense?
    If so how to handle them?

  • Richard Blane

    I started a site with information about kittens. I am focusing on sexing kittens! After 4 weeks I was on page 4. Yesterday (6wks) I made page 2 (5th down) for sexing kittens in the uk. Not far to go now. However I am not seeing good traffic numbers right now. I hope when I get to page 1 and no. 1 this improves.

    Please take a look at my site (feel free to click on my ads) but most importantly send me your feed back [email protected] or on here.
    I am not using wordpress! Which I am starting to regret because it is not as customisable as I would like although it was very easy to get started and has everything I need (so far).

  • Gen

    Hey Pat,

    You have the most concise content with video and blogs then anyone helping newbie figure out all of this. Thank you for taking the extra time to make it simple to follow in your footsteps.

    My question is about hosting packages. Are using one shared server to host all your sites or do you get a new shared server for each of your websites. Are you using dedicated, Virtual or cloud servers at all and/or have you researched them? What are the pros and cons? I already have a fairly decent community forum site I plan to focus principles that will allow it to grow a great deal in short time. Also I plan to create several other community site of interest to me that should be able to set up so providing passive income. I do not think it is a good Idea to put these all on one shared server. I am considering rackspace Cloud sites but fairly expensive. I am willing able to cover this cost If this is the best option for my needs. Can I get your input on this? I would love to see a blog post on this topic if you ever have time. Thanks so much!

  • Ron

    I’m not sure if you are monitoring this blog as I’ve seen a couple questions above that you haven’t answered, but here goes.

    I visited the SimpleFolio site and they are redesigning it so the theme isn’t available. I’m wondering if you have the theme downloaded? If so could you email it to me?

    Thanks a bunch and what a great site!

  • Mikey

    Very cool tutorials. I am in the process of learning the back linking strategy and this is a very clear way of illustrating it. I’m wondering if you only had 100 dollars to spend a month on tools for back linking what would you use?

  • Kristjana

    Thanks for this! It´s so much fun reading this and I´m learning a lot too :)

  • jennifer

    What is the current theme you are using on your niche dual website? I just found this and I am reading through all the posts and it appears you have changed from the simplefolio theme that you wrote about initially.

    • Joe Daniels

      It seems to be a custom built one.

      SimpleFolio didn’t work for my wordpress version which is a pain..

  • Kevin

    Hey everyone. My niche site is starting to look like a real site! My advice: Keep plugging away and it will definitely come together. Thanks Pat for everything!

  • Sheyi

    Pat, you changed the theme of the security guard site
    Is that a custome built theme or you are using html now?
    This is highly important and waiting to read from you

  • devine power

    Hey Pat , Your 4 minute video from your last post was awesome. I just set up my niche site for the first time. As you have mentioned I have installed those plugins too!
    Thanks to you!

  • Chris

    I just tried to sign up for hosting on If anyone else chooses to do so as well, get ready, because they don’t have a page that allows you to review your total price so far. In fact, they don’t even show you the total price of your order as it takes you through. I simply clicked a link that said to click here if you’d like to pass on these offers for now and it charged my card! I was told that you can easily request a cancellation and refund within the first 30 days, so I’ll find out how that goes tomorrow.

    • Sundi Jo (@sundijo)

      I had to get a refund from them because of something like that. They were extremely friendly and did it quickly with no problems. You should be fine.

      • Chris

        Fortunately, they did the same thing for me.

    • Katy

      I had the same issue and I was able to get a refund, but their pricing is VERY confusing. I thought the monthly price was the price for the entire term, so I was very suprised to see a $250+ charge vs. $20! They were helpful once I contacted customer service, but I moved to because I found it less confusing.

  • Chris

    I checked the security guard website and one thing that I’m trying to figure out is how WordPress was used to make it look more like a website and less like a blog. I set up wordpress on my hosting account, but the themes all make the hompage look more like a blog and less like a website.

    • Kevin

      Hey Chris.. I went through this same thing recently. Really, what you have to do is play around with it. There are ways to make your homepage not a blog and just a page (I can not remember exactly how, I just googled it). So you can install any theme you want, but much of the time you have to make the adjustment in wordpress, as opposed to your theme. Use google as there are a lot of people out there going through the same thing. And now that I am thinking about it, I bet you can find a video about this on YouTube.

      Sorry so vague but I hope it helps.


      • Chris

        Thank you. Your information was helpful.

  • Justice Wordlaw IV

    Thanks for sharing this post Pat. I am starting a new niche site right now and this information was great. I really liked the keyword question tool. That’s going to help a lot since I will be creating the content myself at first.

  • Brent

    Do you know if google penalizes you for having multiple niche sites on the same shared hosting account? Especially if a lot of the links are coming from the same sources?

    • Sheyi Shobayo

      Brent not at all.

  • Andy Harrison

    Do you have a second choice for the Easy Privacy Policy plug in – its not showing up on the plug-in search anymore.

  • Alison

    echoing Andy’s question – I don’t see a choice for Easy Privacy Policy – is there another option you recommend?

    Thanks for all of your thoughtful content – much appreciated.

    • Peter

      Hi Alison and Andy,
      I’ve just set up a new niche site and used syon policy, it is quick and easy. Once you have activated the plugin, you just create a new page and call it Privacy Policy, then type the shortcode ‘[syonpolicy]’ in the editor and then publish and it will give you a privacy policy that complies with the google!! It also has a T&Cs option which is the same but with shortcode ‘[syonterms]’
      Hope that helps.

      • Pat

        Good stuff Peter, thank you!

  • Mike B.

    Great post, as usual. You mentioned you used iStockPhoto to create the header image; it turned out nice. Was this a ready to use image or did you purchase several and combine them in Photoshop? Thanks!

    • Pat

      Purchased several and combined them in Photoshop :)

  • annel

    Hi Pat,
    You have mentioned Google Adsense as your monetization strategy for this site, do you have by any chance done any tutorials on adding google adsense on a wordpress site? I would love a link to that one…I tried searching GAdsense on your site but nothing came up about how to do it correctly. I know there’s you tube and all to find the tutorials but i’m finding it hard to get an easy tutorial.
    Thanks for all your help.

  • Lenia

    Hi Pat,
    Thank you for sharing the main plugins you usually use. That was really useful to me as I am quite new to WP. I had know idea about the Easy Privacy Policy plugin. I hope it won’t be hard to put it on my footer.
    About Google Analyticator: I didn’t know that one. I have installed Google Analytics for WP and I don’t know if these two plugins do the same work. If you have any idea, I would appreciate if you let me know.
    Thanks for all your help.

    • Pat

      For the privacy plugins, I don’t know why they keep disappearing – you may have to put one in manually until another plugin comes around, I’ll keep you posted on that.

      For Analyticator and Google Analytics for WP – they essentially do the same thing so you only need to use one. I prefer Analyticator.

      • Lenia

        Great, thank you very much for these answers. I appreciate it!

  • Wil

    Awesome post Pat. I’m currently following your advise one day at a time. I hope to drive some traffic to my site. One thing that came to my mind.

    When setting up all these accounts from different websites, how do you manage your site accounts? In order to be “Be Everywhere” you have to setup and login “Everywhere”.

    Not sure if this topic is already cover in one of your posts. Thanks again.

    • Pat

      I use a tool called 1password to keep track and make it easy to login to everywhere – you only need to really memorize one password with this tool, instead of several.

      You could also use a tool called LastPass, which I know a lot of people use as well (and it’s FREE!).

      • Wil

        Great. I will check that out. Thanks Pat!

      • Wil

        Thanks Pat. I will give that a try.

  • Brian

    Hi Pat….Might seem like a stupid question, but are you creating all the articles at once and publishing them or publishing them as they are created? Makes me wonder if there is any SEO value/penalty with publishing the articles one a day versus in bulk.

  • dimitri

    There is a mirror site listed below the SimpleFolio link here:

    Hope this helps.

  • Sergio Felix

    Hey Pat,

    The idea behind writing a lot of posts based on the queries for your base keyword was something I wasn’t sure of doing with my site but I’m happy to see that you did exactly that.

    My position is a little different than yours though because the site I’m currently building is about something I actually dominate so I’m willing to invest the time and create all the content myself.

    Funny thing is that it could actually become more profitable than my current marketing blog. LOL


  • Jacob Aufderheide

    Hey Pat,

    I noticed you set up a separate hosting solution for this website. Is it okay to use the same hosting account for all of your businesses? Is there some strategic reason to have a separate hosting plan for each? Just curious.


  • Andreas Kopp

    Hi Pat,

    thanks so much! I am also building my first niche site at the moment.

    I am following your advice and the advice of some German bloggers that are also doing a niche site duell at the moment.


  • Nasko

    Very good blog, Pat. You just got a new follower. I am starting a new niche site so my main goal now is to :

    1. Add as many post as i can about my niche’s related searched questions as a title and keywords.
    2. Build about 10 or 20 mini blogs web 2 Blogger and WordPress
    3. Put an extra contect which will be with tags and linked to my main niche site.
    4. Spin couple of articles and add them to the main article directories you have wrote about.

    Is my plan good?

    Kind Regards

  • Shalu Sharma

    This is perhaps the best tricks I have read so far. One question, how long do you wait and how many posts till you monetise the website?

  • Matt


    Your site is great. I was really wondering, what program or plugin do you use to for the interactive map? Also how did you customize the simfolio site so much?

  • http://N/A Sean S.


    I noticed that you utilize bluehost for your hosting needs. I recently took a look at buying a domain from them. I stopped due to this question. Have you subscribed to any of their upsell options? Mainly the Site backup service, sitelock domain security, and domain whois privacy. I am interested in knowing if theses are needed or worthless extras. To gie background I am exploring and in the early stages of setting up a wordpress backed niche blog. Anyone else that has useful info please reply or send an email. Thanks in advance!!!

    Sean P.

    • Pat

      Hey Sean,

      All I have is the whois privacy, which I think is important because it hides your name and address and phone number if people look up who owns the site.

      The other things are okay but there are cheaper ways to accomplish the same things using WordPress and it’s plugins and backups, etc. Cheers!

  • Eva

    Hi Pat
    I’m in the process of planning my wordpress site and wondering about security. I looked at the articles at but I’m not sure what is really necessary. I’m concerned about hacking for myself but also for people who come to my blog – I don’t want visitors to be put at risk as a result of me not knowing how to protect them. Do you recommend anything for protecting a niche blog?
    Cheers, Eva.

  • Allan

    Love your whole Duel Niche Site series. It basically taught me how to create my own sites and have helped me immensely!

    I hope you’ll do another one someday.

  • James McCabe

    Hey Pat! Going through your duel challenge and the vids are great. One thing I would point out is the All-in-One SEO pak isn’t that strong anymore and might do some harm to your SEO. They haven’t kept up with the Google Algorithm changes as well as they should have. A better SEO plugin would be Yoast WordPress SEO. Free but he keeps up with the changes at Google. Just an FYI!

  • Marc

    Hi Pat when creating your niche site are you creating categories or pages?

  • kattey Spares

    Great Trick…this is the best trick i have read so far…..

    Its helps a lot to the new blog webmasters….keep the good works going…;-)

  • Aaslin

    Can you please help how to add the simple header image below the logo in simplefolio theme? I am breaking my heads 3 days and have not found it yet.Of you can help me it will be great.I am not a coder.

  • Richard

    Okay- so I have a website, and I know how to install themes from WordPress’ website, but I’m confused as to how to install the ones like Pat described in this post. Of course I know how to download, unzip, etc. But, how do I access my websites ‘folders’ to insert the new theme? I use HostGator. Can anyone help me? Where are they located? I don’t see them on the WordPress Dashboard or the HostGator control panel. Maybe I’m over looking it. Plz Help!!

    • Robert


      Log into your cPanel for your hosting account and look for the link for the “File Manager” under the Files section. Select “Web Root” and you should get a screen that shows all the files in the root directory of your website. Find the folder you want to extract the files in and upload your zip file there using the “upload” button on the file manager menu bar. Once your file is uploaded, use the “extract” button to extract the files. That should be it. Good luck.

  • Tim

    Thanks for such an in-depth way to start a niche site. I am currently trying to follow this process but am struggling to find a niche with fairly uncompetitive SEO. I am new to the site and have started listening to your pod casts too starting at #1! Listening to them on the way to class has really helped my mind set and this whole site is priceless. Thanks for all your hard work.

  • chuck

    Thanks for all the good info , Just wanted to let you know that we thank you for all your hard work …. And i will tell my friends about this site. See ya …..

  • Stacey

    Alright Pat!

    I accept your challenge! Yes.. I am late but I accept your challenge as of October 12, 2012. I will follow as closely as I can to the advice that you (and Tyrone) list in your niche site duel archives.

    I am super pumped, scared, and overwhelmed all at the same time. I look forward to building a site from scratch. However our niche sites will defer in one critical area, whereas you built your site based on a keyword research through market samurai my site domain selection was kind of random. I used google keywords to find something that spoke to a cause very dear to my heart.

    I am hoping that with the use of every strategy you list in your archives I can overcome the keyword domain name barrier and still help people and earn a passive income. We shall see. Either way I feel like the experience I gain for creating a site from scratch will be worth it!

    I will keep you posted!


    P.S. I will reveal my niche a little later…

    • Leonard “Leo” Jackson

      Hey Stacy,

      Hope you enjoy building your niche site. I’ve built quite a few and really enjoy it. You may even say it saved my life.

      Anyways, good luck and I’m more than happy to help if you have questions and of course if Pat is too busy to help you out.

      Hopefully hear about your success soon,

  • Leonard “Leo” Jackson

    Hey Pat,

    I know this was done a while back but I wanted to check out what Your friend did for this and when I click over to his site I get the good ol’ 500 ISE.

    Is he no longer blogging or has he moved his content to another domain name.


  • Sylvia

    Learning all i can about how to rank my site on Google.Thanks for the tips that worked on your site.

  • Mike

    Pat, I know this post is old but for me its brand new and its great stuff. Quick question: If I already own a site via and have an affiliate link, can I start another website through my own link and still receive the commission?

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  • AngelineM

    Hi Pat,
    What is your idea on the effectiveness of slider

  • tayyab Jamil

    you are doing good work sir . I really appritiate your way to earn with Bluehost and blogging tips . :) thegladit

  • Julie

    Pat, i made it to this point but am really lost on customizing the wordpress theme. Is this something you just had the knowledge to do yourself or did you hire it out?

  • Eddie

    Hi Pat. Yes same issue with me as with comment below from Julie – so many themes. I want a site theme to set up a food blog that has tabs at top for recipes, blogs, etc like your site here. Should I have a go and then get someone to fix it up later to exactly how I want it? Also same issue with plug ins – I imagine a lot of the ones recommended are no longer valid? Is there a site you recommend for getting un biased up to date plug in info for WordPress?

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  • wing

    How do you find Bluehost for multiple sites. I am at Godaddy and it was so slow I ended up upgrading my service. I still don’t find it very fast and I only have 1 site operating. Now its costing me about $100 a year. Is this normal or am I getting screwed?

  • Zack Stark

    What was your post frequency for the site? Did you release them all at once or over a span of time. What would you recommend?

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  • Guillermo Carone

    Hi Pat!

    Any alternative to the Keyword Question Tool, since the one you reference doesent seem to exist any more?