How to Hand Out Flyers Online (Old School and New School Techniques)

How to Hand Out Flyers OnlineI love evergreen content. My blogs and businesses thrive on it.

They rely on it.

They survive because of it.

It’s the kind of content that you can publish today that will be relevant and useful to those who will find it tomorrow, next month or next year.

It’s the kind of content that will continually build your brand and work for you to generate more traffic, more subscribers, more customers and more earnings - passively over time.

Evergreen content and pillar posts are the Internet’s version of “planting seeds”, which is what motivates me to invest upwards of 15 to 20 hours of my time to craft a single tutorial or resource. In the right conditions, that seed can grow into something extremely fruitful.

Today, I have many trees as a result of the seeds that I have planted in the past, some several years ago.

Evergreen content, in my opinion, should make up the bulk of a website’s content. The search engine rankings, the share-ability and the simple fact that someone in the future might find that content useful will increase the credibility and authority of your brand like nothing else.

But…

Evergreen content is not everything, and often times a real-time, time-sensitive piece (or pieces) of content can be more lucrative than an entire website’s history of pillar, evergreen content put together.

Whether it’s a launch for a product, a contest of some kind or maybe a deadline that’s coming up – what the content is about doesn’t matter as much as how that content is actively promoted. You want as many eyes on that promotion as possible, and now.

Instead of planting seeds and waiting for them to grow, it’s like handing out flyers and trying to get as many people to come to the party as possible. 

The party could be awesome, but if nobody knows about it it’s not going to be much of a party at all.

The trick is to hand out these “flyers” in location where people exist, to people who care and to people who will take action.

Let’s get into it…

Announcements

I like to think of time-sensitive, promotional material as announcements, such as ones you would actually see on a flyer.

Announcements are there to be heard by many, they are there to provide information and they are there, typically, to get people to do something soon before time expires or a specific event happens.

Successful announcements are heard not just in one place, but in several. To some, a specific announcement may not seem too important until it just seems to show up in several different places at the same time.

Online, there are many ways to announce things – to “hand out flyers”. Some methods are obvious, but there are some lesser-known ways to announce stuff and take advantage of things you may already have handy ,but are not using to your full advantage.

Let’s cover these methods, starting with the most obvious stuff first…

On Your Website

Duh. Right?

If you have something to share, a blog post or an article on your website is the most obvious way to share it. Subscribers will get notified and those who come across your homepage will see the announcement too.

Unfortunately, many people will forget about those who come to the site for the first time and land on an internal page – not the homepage.

On SmartPassiveIncome.com, more people first visit the site on an internal page (53%) compared to the homepage (47%).

On GreenExamAcademy.com, with about a million unique visitors to the site, it’s 55% internal and 45% homepage.

And on SecurityGuardTrainingHQ.com, it’s a whopping 65% internal and 35% homepage.

Don’t just rely on your homepage for promotion!

Ideally, you want every page people land on to take notice of your timely announcement.

The sidebar of your site, if you have one, is ideal because it’s easy to setup (at least on WordPress websites) and it’s generally shown on every single post people will read. A simple widget with a banner or a button to learn more about the promotion can take just minutes to setup. However, many readers don’t pay attention to the sidebar or have learned to just block out that “distraction” while reading the content they actually came to read.

This is why utilizing the main content area of your site for time-sensitive promotion is important too. An action area above and/or below your blog posts can do the trick. A lot of bloggers use this area within a post to promote on-going, non-time sensitive products (see the end of any Problogger or Copyblogger article), but you can and should use this area if you have a special announcement to make too.

Email Broadcasts

Your email list can be one of your business’s most important assets because of your ability to send messages directly to each subsciber’s personal inbox.

I’ve talked a lot about email lists here on the blog before (see SPI Podcast Sessions #44 & #45), and although I take a slightly different approach and use my email list moreso as a relationship builder than a hardcore promotional outlet, I still agree that “the money is in the list” and there’s no more apparent time this is true than during a launch.

I’ve heard of people sending broadcasts to their lists and earning upwards of six-figures in a single day, which is crazy but definitely possible given the right sized list, a champion open-rate and the right copy and offer.

Social Media

Outside of your website, the most obvious place to announce stuff is on your existing social media platforms. I won’t get into too much detail here, but here are a few important things to consider whenever you promote anything on platforms like Facebook, Twitter and Google Plus:

  • Consciously craft your copy for maximum click-throughs. It’s easy to say something like “hey check this out” and then include a link to your website because that’s what we would say to our friends (and hopefully you’re treating your fans and followers like your friends), but if you want a higher click-through rate you’re going to have to do a little something extra. Derek Halpern’s analysis of the power of curiosity is spot on, and although it’s primarily about writing blog posts, the content about the Information Gap Theory can easily be applied to social media. Arouse curiosity and people will be more likely to click through.
  • Nobody likes to be sold to, especially on social media. Try indirect, social marketing techniques instead. Ask questions or reveal something interesting about your offer. For example, if you’re announcing a new book that you just wrote, ask your followers what they think about the new cover design or talk about how much time it took you to write the book or who influenced and helped you along the way, and link accordingly. Your followers will end up in the same place but will be less likely to think they are just being sold to.
  • Follow up with people and thank them!

Paid Advertising

Whether you have an audience already or not, you can never go wrong with paid advertising for increasing awareness to anything. Of course, this comes with a price and it’s not as easy as clicking a button and sending targeted traffic your way – there’s finesse and choreography that goes into a successful paid media campaign, but this is one way to easily go beyond the foundation you’ve spent time building already.

I’ve done minimal paid advertising, primarily on Facebook, but I still have a lot to learn. Check out my buddy Rick Mulready for some great information on paid advertising techniques.

Other People

There is nothing more powerful than someone else spreading the word for you to their tribe of followers who already trust them. This is why it’s incredibly important to build relationships with other people in your industry right from the start.

Not only do these relationships allow individual bloggers and business owners to grow together much faster than they could ever do by themselves (see Glen Allsop’s article about fast blog growth here), but when it’s time to announce something, each of those relationships (affiliate or not) could exponentially increase the number of people who catch wind of your announcement.

What’s my advice to those looking to broadcast their announcement beyond their own audience and onto the audience of others?

Provide something unique and of value related to your announcement or promotion to each individual tribe leader and their followers. It’s not really about you, it’s about what you can potentially do for them instead.

All of the above items are pretty standard when it comes to announcing something time-sensitive, but below you’ll find some lesser known and brand new ways one could potentially use to promote something.

The Current Event Redirect Link

The issue with publishing stuff now that could potentially work for you later is that if you ever wanted to add something down the road to help promote something current, it’s going to be a major hassle.

Maybe not so much the written content that you publish on your own site because you can always go back and edit a post later if you needed to, or simply edit a PHP file or install a plugin that will add something to each and every post you have already published on your site. But – when it comes to things like audio, video and publications made outside of your own blog (e.g. guest posts), it’s nearly impossible to easily utilize those materials for current events happening in your business, unless you utilized a current event redirect link.

Imagine a single link that at any time you could change the destination to. The link will always remain the same, but you can control where the user ends up.

It doesn’t matter if people are reading a post that you published on someone else’s site a year ago, a current event redirect link included in the author box could be used to drive traffic from that older post to your most current promotion.

The idea for this came when I mentioned The 8th Annual Podcast Awards in SPI Podcast Session #48. I asked my listeners to nominate the SPI Podcast for an award if they felt it was well-deserved (and a HUGE thank you to those who nominated the show!) by going through a special link that took them to the nomination page.

Nominations, of course, are not an on-going thing. After nominations are over (and they just ended two days ago) there’s a voting period, then awards and then nothing until next year. So the trick is to have my listeners go through the same link that I mentioned on the show, but serve them a page that will still be relevant to them no matter when they listen to the show.

How?

On the show I mention that you can nominate me by going through an easy to remember link (which I created using one of my favorite wordpress plugins, Pretty Link) and that if the nomination period is over you can either vote for me or see the results and a little thank you video from me on a page on my own blog by going through that link. Again, no matter when people listen to that episode, they’ll go through a link that will always be up to date because I’ll change where that link points to when I need to. During next year’s awards, I’ll point it back to the nomination page.

There are unlimited uses for this type of “re-URL-ing” strategy, but here’s one that comes to mind:

When writing a guest post, somewhere in the post link back to your website using a special link you create with Pretty Link. If you’re not running a promotion at that time you can just have it redirect to your homepage (or better yet, a landing page specifically for that website’s readers), but when it’s time for a promotion you can go back into Pretty Link and edit where that link points to, re-URL-ing the link to a landing page that is specifically about  your time-sensitive promotion.

The nice thing is that Pretty Link will keep track of how many people click on that link. You could create one universal link for all of your current event redirect links, but for guest posts I’d actually create a separate promotional/current event link for each property that you post on so you can keep track.

How do you keep track of all the links you use for promotion and current events?  Luckily, Pretty Link has an option to create groups of links. Group all of your promotional links together and you have one easy spot to go to and change the destination URL for each when the time is right.

Have a new product coming out? Change the URLs for each of those links and you’ll have traffic going exactly where it needs to go.

YouTube InVideo Programming

YouTube just recently (and quietly) rolled out a new feature which YouTube expert Gideon Shalwick calls a game-changer, and I completely agree. Gideon was kind enough to share this feature with me the other day – thanks Gideon!

The feature is called InVideo Programming and it allows you to select any one of your public videos and feature it by placing a thumbnail for that video in each and every other video that you have in your channel.

So for example, I currently have 62 videos on the Smart Passive Income YouTube Channel that are each viewed every single day – some more than others, of course.

If I was launching a new product, all I would have to do is create a short promo video for that launch, publish it on YouTube and select it as my feature “InVideo” and it would appear in each of my existing 62 videos (like in the example below), plus any new videos that I publish until I change the video or turn the feature off.

Sign into YouTube, go to your Video Manager and then Settings. The InVideo Programming feature will be under Channel settings on the left hand side. There are various options for the thumbnail location in your videos (one of the corners) and also when it appears. 

YouTube InVideo Programming

That’s search engine traffic (on YouTube and Google), embedded views (on my own site and other sites that have embedded my videos) and related video views that are all going to get pushed that promotional video. Unfortunately, mobile phones and tablets don’t show the thumbnails yet.

I’m not sure if everyone has this feature enabled on their YouTube accounts already, but my non-partner, personal YouTube account, separate from my SmartPassiveIncome account, does have the InVideo Programming feature enabled, so it’s not just for official partners. If you don’t have it yet, it should be rolled out to you shortly.

There’s also an option to add a branded logo to one of the corners of all of your videos in the InVideo Programming settings too, which is pretty neat, but the feature video option is just amazing. I can’t wait to use it and test it out myself – it’s so new that I haven’t even had the chance to try it yet for a specific promotion.

Your Autoresponder Emails

We’ve talked about using email broadcasts to share announcements earlier in this post – but that’s almost a given. But, did you know you can announce real-time information in your pre-written autoresponder emails?

You can!

Why would you want to do this?

Well, at least for me, I have about 35 emails in my autoresponder series that get sent to subscribers sequentially every week (sometimes every two weeks) after they subscribe. These emails go out every single day to different subscribers on my list because different people sign up randomly throughout the week, but they are all scheduled to receive my pre-written emails. This is automated, expected, permission-based contact with your subscribers that you can totally use to your promotional advantage during a launch, or to announce anything really.

With a little planning and some careful ninja-like moves you can take advantage of these emails that are already going out to your audience.

How?

There are a couple of ways to do this, and again this strategy is so new (to me, at least), that I’m still in the middle of properly setting it up so when I do have a promotion to announce these automated emails will serve double purpose and more eyes will see my promotion. I may go into more detail about this specific strategy in a later post. Let me know if it’s something that interests you in the comments.

Method 1: Use an Email Template

Using a template for your autoresponder emails can save you time by including text in new emails that you create that you would normally include anyway.

That’s smart. I mean, why write the same thing down every time you write an email when you can use a template and just do it once?

For me, I always include additional information about my email list at the bottom of each email so that subscribers remember where the email was coming from and why they subscribed.

But the added benefit with a template is that you can change things in one spot, and it gets updated everywhere else, automatically.

If I ran my emails through a template (which I’m currently shifting to. I’m just using a blank template in Aweber because I don’t include any fancy graphics or backgrounds in my emails), when I run a promotion I could simply update the template to include some text about that promotion at the top and/or bottom of the email. Then, every email that gets sent out to people via my autoresponder would include that text, whether they just subscribed today or whether they’re on the 35th email in the sequence. Once the promotion is over, or a new one comes about, I can just change it in the template and all future emails would correspond.

Of course, this method doesn’t update emails that have already been sent out, only emails that will be sent after the template will change, but taking the time to prepare your emails this way and investing just 5 minutes of time during a promotion can potentially make a huge difference.

Method 2: Image Filename Overwrite

Similar to the current event redirect link strategy above, you can include some html code in each of your autoresponder emails to load a specific image, and during times of promotion you can simply update that image by overwriting the previous image with a new one with the same filename.

Maybe it’s a header at the top of your email, or maybe it’s an adsense-like banner on the side or at bottom of your emails. It’s up to you.

You could also combine this strategy with Method 1 so that you can just include this image file in a template so you don’t have to worry about it each time you create a new email. The added benefit, however, is that emails that were previously sent out that request this image file will get the current image at the time of request, I believe.

And of course, you should always have this image be clickable, so using a Pretty Link redirect link as the URL that you can edit later will guarantee that you will always be in control of where people end up after clicking on that image.

Your Turn!

Although I’m really heavy on evergreen content (such as this post, hehe), I am looking towards the future and thinking about real-time promotional strategies as my book nears completion and other products enter the horizon.

What else am I missing? Have you tried any of these new strategies and if so, how did they work out for you?

I know there are many of you out there who have done launches and real-time promotions before, so please feel free to add your thoughts, opinions and expertise to this post if you wish.

Cheers, and all the best to you!

  • http://chufnagel.com Christopher Hufnagel

    Love when you create an “epic post” like this one. WIll be bookmarking it in my inspiration folder!

    Evergreen content can be great but another problem with it is that it can sometimes go out fo date. For example your amazing piece about facebook timeline could potentially loose its luster the next time facebook makes a major design overhaul. Now this will give you another reason to create yet another epic post, but its best to remember that what is currently evergreen may need some tweaking in the future.

    Really liked your idea for using pretty-link to create evergreen links. I have been using pretty-link for a while, but honestly was only using it to mask affiliate links, now I have found an entire new use!

    Hope your book comes out soon,
    Chris

    • http://www.jasonloveslife.com Jason Love

      The evergreen links that go out of date in one way can be an opportunity. If these outdated posts are updated or at the top of the post is a link to updated information. One of the reasons I keep coming back to Pat’s smart passive income blog is because of this. While going through the niche site duel posts I see he updates things that go out of date.

      This tells me as a reader that all or at least most of his posts are going to be relevant and that going through his archives is not a waste of time. I have found on other blogs if they don’t do this, I may subscribe to their RSS feed, but I don’t read through their past posts.

      Thanks Pat for keeping your content relevant and updated. It keeps me coming back.

      -Jason Love
      http://www.jasonloveslife.com

  • http://www.thedesignrange.com Alex Singleton

    Gotta say- I’ve just started using Pretty Links, and using it to push evergreen content is inspired- Love that idea!

    One question though- say your evergreen content doesn’t go fully out of date, but some aspects of it can be tweaked better or don’t apply any more – would you recommend a whole new post on the subject or update your old posts with edits (say in a different colour text so people can see what the new stuff is) and republish it?

  • http://www.jasonloveslife.com Jason Love

    I used a lot of the real-time promotional strategies for a Kickstarter campaign to get my comic book funded. The point you made about not selling on social media also held true for most places I posted.

    If I tried to sell people on the idea of pre-ordering the comic it didn’t work so well, but if I asked them for feedback on the trailer I created on YouTube or by simply posting some of the rewards (items they could purchase) it had a higher conversion rate.

    -Jason Love
    http://www.jasonloveslife.com

  • http://TimsMinions.com Andi the Minion

    Man this is one epic post, I have made a brew and turned off my life for the next half hour just to read it. :-)

    I learned something very important here and that is to add notifications of latest posts to the internal pages, it is wrong for me to expect the reader to click on the home tab and go looking for the recent posts.

    Chances are they won’t unless they really love my stuff, and as much as I like to think my stuff is good, I am sure not everyone is knocked for 6 by it. :-)

    Great post with great info as always Pat. I hope you and your family are well.

    Thank you
    andi

  • http://www.victorstuff.com Victor

    Yet again Pat hits us with an epic, lenghty post, showing some new current techniques. I’ll be sure to give Youtube InVideo Programming a try, I think this is something that will result in more views for my account, and ultimately more subscribers.

    Thanks for sharing this technique, can’t really think of another blog with such current and useful information on how to grow your online business.

    I’ve linked before to smartpassiveincome before (in the $10.000 infographic which I’ve told you about Pat on Facebook) but I’m sure to do it again, since I find this to be, alongside viperchill.com, the best resource out there.

  • http://www.theaffiliatemarketinglab.com Monja

    Hi Pat,
    Again a fantastic post! I wonder if that is not the best option: make your content so good that you simply want to bookmark it because you need it as a later resource

  • http://notordinaryblogger.com Okto

    Hi Pat,

    I am focusing my efforts to increase CTR from facebook for this month. A message that contains curiosity is absolutely interesting for facebook users, moreover if you already connect personally with those users.

    Making a lot of “like-minded” friends in facebook will help us a lot to increase CTR from it.

    Thanks for the great post Pat

    • http://www.eventchecklist.net Arwin

      I agree to that, aside from sharing messages that contains a lot of curiosity I find images a helpful addition to increase CTR.

  • http://www.diamantisdesign.com diamantis

    That was long …

    Well, how about off line promotion? You know, when you actually meet people and tell em about your stuff. I think it still works .

    Be healthy and smile !

  • http://www.zzneo.pl Teresa

    Hi Pat,
    I have a question: You have many subscribers on your mailing list. What do you do ? Do you sell them anything or jus send emails. What about people from other countries than USA ? Do you sell them anything ? I’m asking because I’m one of those from outside US. I’m going to start my own blog in English for everyone in the world and I hope to get some subscribers. Could you tell us what is the best mailing list strategy ? Everyone is saying money is the list – but what to sell, if anything for people from around the world ? Do you sell aything ?
    Cheers,
    Teresa

  • http://www.EntrepreneurOnFire.com John Lee Dumas

    Hi Pat,

    I also think the inVideo feature is revolutionary! As I am creating a Youtube video every day for each podcast I release as part of my Pat Flynn “Be Everywhere” strategy, this just increases its effectiveness tenfold!

    Thank you Pat.

  • http://lifestoked.com/l/lifestyle-business-ebook/ Deacon Bradley

    Great tips Pat! My YouTube (personal) account already had the InVideo Promotion option and it was a snap to set up. Thanks for highlighting this!

    I would be very interested in learning how to add dyanmic content to my auto-responders also. Really looking forward to that! That would be a great way to get the word out about my webinars and other time-sensitive stuff.

  • http://www.twitter.com/dreamjobguy Alex B.

    Great tips, Pat!

    Certainly bookmarking this post for future reference! I appreciate all the great content!

    All the best!
    -Alex

  • http://www.mobileapptycoon.com Thomas @ Mobile App Tycoon

    That new YouTube video feature sounds really awesome! That definitely is a game changer. Also I too haven’t been using templates for my emails, but after seeing the use I’m definitely going to incorporate them. That’s an awesome ninja strategy!

    Thomas

  • http://thefoundationreview.blogspot.ie/ Clark Hetherington

    WOW, everyone is right.. this is EPIC… I am currently writing about my experiences within the foundation, and you know what, the content I am providing is evergreen, like yours. I am not nearly at your level and to be honest, probably never will be… thats a choice btw haha. You are an inspiration Pat and I am grateful for all you do for everybody else. To everyone’s successes. Clark.

  • http://gireviews.net Brendan

    This stuff is what made your blog my home. I will likely reference and re-reference this post for a long time to come!

  • http://zamuraiblogger.com Joshua

    Great article Pat!

    I used a lot of these methods to promote my product launch and it worked out pretty well. One thing that I didn’t know about was the Youtube feature :) Will be using that in the near future

  • Jorge

    What a great post! I really need to get motivated and get my blog going. Or I could just keep reading your excellent posts.
    JM

  • http://www.prosperityclicks.com/ self-development @ Prosperity Clicks

    Nice article, Pat.

    I definitely agree with you on the evergreen content. I’ve actually been so caught up in it that I’ve completely overlooked some time-sensitive promotional spots. This is a good reminder for me. So, thanks for that.

    This is also the first I’ve heard about that new YouTube feature. It does sound like a game-changer and I’m really surprised they added such a service to benefit the YouTube video producers. Nice for Google to implement something that helps it’s users.

    This post has definitely sparked some ideas for me to think about. Keep up the good work!

  • http://www,diamantisdesign.com diamantis

    @Teresa

    I hope it is ok for me to answer.

    Pat doesn’t sell anything to us in his mails ( at least not yet :) ) .

    If you want to learn about list building listen SPI 44 & SPI 45 , then read these articles :
    http://www.smartpassiveincome.com/email-list-strategies/

    As of what to sell … the million dollars question . Just my personal take : sell what you know best. I mean if know how to paint make a product about painting , not about singing. Just a little food for thought.

    Again , hope I din’t break any rules.

    Be healthy and smile !

    • http://www.zzneo.pl Teresa

      Yes,
      Thanks,
      T.

    • http://www.zzneo.pl Teresa

      Yes, thanks for answers.
      T.

      • http://www.zzneo.pl Teresa

        Hi Pat,
        You have nice plugin to confirm to be human. Where did you get it ???
        I made a little mistake there for my second reply.
        T.

  • http://www.jamescanzanella.com James Canzanella

    Oh the possibilities! This is definitely eye opening …

    … and yes this post was VERY epic.

    Awesome stuff Pat

  • http://leah4sci.com/organicchemistry/ Leah

    Pat this is awesome, thank you so much for sharing
    I DID NOT now about YouTube’s InVideo programming option and have been manually placing a ‘click here’ annotation in each of my videos
    not anymore, thank you so much this will be a massive time-saver for me

  • http://www.succinctresearch.com/blog/ SuccinctBill

    This weekend I was watching the Seahawks game on my friend’s NFL package (btw, it was an awesome finish over NE, Go ‘Hawks! Pat, what happened to your Chargers, man?). While I was watching, I realized how distracting it can be when there’s 8 different games on the screen at once.
    All of a sudden we both started reminiscing about the original little-screen-in-a-big-screen feature and how cool that was. It was pretty easy to watch two games at the same time, but now you’re just swamped.
    That’s pretty much what YouTube just came up with and I can’t wait to use it.
    This YouTube feature would be even better if you could also watch the little screen as well. Especially, if you make a scenic Animoto video that could play at the same time as your main video. You know the simulcast thing is coming to YouTube as soon as they can make it work.

    It’s like having an ad within a value segment. Thanks for the tip, Pat.

    • Pat Flynn

      Ugh, don’t even get me started on the Chargers right now, lol. Epic fail is all I can say, and congrats to the SeaHawks, it was definitely an awesome finish, and much better than the GreenBay Seattle game, hehe.

      Would be great if they could animate those thumbnails, maybe it’s in the works, I dunno. You can still do this with annotations and actually editing it into your videos, but it’s so much easier going through YT instead.

  • http://www.acneeinstein.com Seppo

    Nice post Pat. But I have to say I was quite shocked when I saw your mobile site. Normally I read your posts on my laptop, but today morning was reading this on my phone.

    I was redirected to another domain for your mobile site, not only that, but I’m sorry to say the formatting was beyond awful. At least on my Android powered Samsung Galaxy S2 phone. On the blog homepage it was hard to say where one post ended and another started because there was little different in formatting of H and P tags. I had to quick backtrack to the full site to read the post.

    Are you aware that Google recommends responsive designs as way to go for mobile websites?

    Just thought to bring this to your awareness. Would hate to see your content going waste because of this.

  • http://www.homerepairtutor.com Jeff

    Thanks Pat for the great advice. I immediately started using the InVideo tip within all my YouTube videos. It’s such a great tool!

  • http://www.itsabouttravelling.com Tom

    Thanks for the tip about YouTube InVideo, Pat. Not sure how I’m going to use it yet but it’s a real eye opener.

  • http://www.kidsandmoneytoday.com Tracy

    STOP!
    - Could you please hold off on posting anymore good information for a little while?

    I’m sure I’m not the only one having trouble keeping up…

    ~you’re an example to follow :)

  • http://fidelisartprints.com Karen

    All brilliant. Great tip on the invideo programming, I’ll be checking this out for our new Photography Exhibition website ” Exhibit-it”. It will be fabulous for cross-promoting art events and exhibition openings! Do you know if Vimeo has the same service…heading there now to see. Thank you again! All the best, K.

  • http://www.inmikeswords.com Michael

    That’s funny Pat…I was literally just thinking of the same thing. You always seem to be a step ahead of all of us. :)

  • http://www.designwebidentity.com Wade McMaster – Design Web Identity

    That’s an awesome resource/checklist you’ve put together Pat! I’ve always thought of online marketing as being no different than online in concept. Social Media is like word of mouth – talking to people you know. Websites are like magazines/newspapers (or shops depending), email – mail, etc. It’s all the same stuff just on a different platform! Thanks for the info!

  • http://www.dogbusinessebooks.com Nicholas

    So much useful information here. Thanks for everything!

    • http://getfreepremium.com/pinterest-wordpress-theme/ Ben Troy

      you are welcome :)

  • http://www.efficientlifeskills.com Joseph Michael

    Awesome stuff Pat!

    I have been following you for a while now and I always seem to learn something new!

    I have spent the last month creating unique and helpful content for my blog along with the launch of a new free personal development magazine. Just when I start to ask the question of how I can get more eyes to my sight – you post this about handing out flyers. Thanks for the perfect timing.

    Oh and thanks for the pretty link tip. I’m going to test that out right now by using a link to my free magazine launch http://www.efficientlifeskills.com/tlxv

    Information + Action = results
    Clever eh ;-)

    Seriously though. Thanks for the help.
    Hope you and your family are well.

    Joseph

  • http://www.detailedsuccess.com Kris @ Detailed Success

    Great tip about using email templates to promote new offers (launches) to ongoing email series.

    Definitely putting it in my bag of tricks.

    Thanks Pat!

  • http://itarsenal.com Robert

    Wow those homepage stats are super informative, good to know!

    Awesome “heads up” about YouTube in video feature.

    I’m stunned you have 35 automated e-mails in your auto-responders Pat, I have to think that’s incredibly overwhelming to manage, and a lot of the information likely stuff you wrote 6 months to a year or more ago…I kinda don’t like hearing that, makes me wonder what’s changed, and not applicable.

    I came away with thinking, hey I should have a little “announcements” task for myself each week, or more likely month as most people don’t have enough products/news without coming up with garbage to announce something every week…so monthly spread these things through various venue’s you’ve mentioned. Sending out e-mails in my newsletter every week scares me too, I stick to monthly, I think I value people’s inboxes highly…I’m literally inside other people’s mailboxes so often…mostly troubleshooting, but daily I’m in others mailboxes, and see the mismanagement, and the abundance of unread junk…I will never add to that!

  • http://myhealthline.blogspot.com/2012/11/benefits-of-green-tea.html Ademu Anthony

    I prefer organic traffic all kind of traffic. That is one that comes on its own with out much effort. I think I have learn some new strategies here to add to my existing ones. Thanks for the post

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    Thanks

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  • http://www.sparringmind.com/ Gregory Ciotti

    You could also throw $5 in the trash and get just about as much return on your investment.

  • http://beaublinder.com Beau – SEO Guy

    Unfortunately, I’d have to agree with you. There are some great Fiverr gigs you can use to augment your marketing efforts, but I don’t think that flyers are going to do anything, especially at a university where kids are inundated with flyers.

  • http://www.jasonloveslife.com Jason Love

    It probably depends a little on what the flyers promoted and what they looked like, but I personally put up flyers at UW Milwaukee and UW Madison for a website I created about a year ago for funny/cool t-shirts and after spending hours putting up flyers and posters equaled zero result.

    So, I agree that it isn’t that great of a marketing channel.

    -Jason Love
    http://www.jasonloveslife.com

  • http://beaublinder.com/seo Beau – SEO Guy

    That’s completely untrue and not backed up by any data. If you run a crappy email marketing campaign where you only send out offers and slam them down the face of your subscribers you’re not going to get very far. However, if you instead offer them some value over time and occasionally drop in offers to your own products or others (assuming they aren’t crap), you can keep people happy, subscribed, and buying.

    People are tired of genuine spam. They aren’t tired of being delivered good content and good products.