Niche Site Duel 009: I’m On the First Page of Google!

Yep! That’s right! In almost exactly 2 months since the creation of my niche site for the niche site duel with Tyrone Shum, my site is now sitting at the #6 spot in Google for my primary keyword, as shown below in Market Samurai.

Niche Site Duel Rankings Update

  • August 25th: Site went live. Not ranked.
  • August 29th: #184
  • September 6th: #162
  • September 8th: #135
  • September 9th: #119
  • September 13th: #117
  • September 14th: #53
  • September 21st: #38
  • September 29th: #27
  • October 22nd: #16
  • October 27th: #6

I announced on Twitter and Facebook yesterday that I was sitting at #8, but I have since climbed another 2 spots, which is awesome.

After the announcement, some people immediately responded that they searched and saw me on the first page of Google, while others said they couldn’t find me until the 2nd or 3rd page, and sometimes up to the 6th page for the exact same keyword. In the happy and celebratory video below, I briefly explain why this happens, and I give you a quick method to find your best “true” search engine ranking.

(watch I’m On The First Page of Google on YouTube)

The lighting is off, I know. I was using two halogen lights and a lamp without a shade, lol. I really need to invest in some studio lighting equipment if I’m going to continue doing videos like this! Here is a link to Darren’s Productivity Video which inspired this one. Obviously, he knows what he’s doing.

As I mentioned in the video, a couple other niche site duel participants are already ranking in the top 10 and starting to see money come in through their sites, based on the reports that have been coming in:

  • Eric from My Four Hour Work Week
  • Spencer from Niche Adsense Challenge

Congratulations to Eric & Spencer for making money already – well done! If you’re participating and making money from your niche site already too, please let me know so I can give you credit.

The Process Works

Everything I’ve outlined for you since day 1 absolutely works. I’m using the same strategies I learned from the Top 5 of Google Within 40 Day Challenge thread that I came across in the Warrior Forum (thanks for that Joseph), which I’m obviously really happy I spent a few hours reading. Note: it’s very long, but it’s worth it.

Here is a recap of everything I’ve done so far:

I have been experimenting with some software and services to help me automate or speed up some of the work. Some of the software totally rocks, and some of them totally blow – or at least aren’t worth the money I invested. I’d like to spend a little bit more time with them before recommending them (or not), but I’ll soon come out with a post that will show you everything I’ve been working with, just so you know what’s available.

One Last Traffic Strategy

Before I finish up, I want to share with you where most of the traffic coming to my niche site is coming from. It’s not coming from my primary keyword (although that may change now that I’m on the first page of Google), and it’s not coming from the articles I’ve written and posted on

I’ve briefly mentioned this in a previous post, but it’s important to understand: most of my traffic is coming from super long-tail keywords that I never purposely targeted. There are several hundred different combinations of words related to my niche that I’m seeing hits for, as you can see below:

Super Long Tail KeywordsTrue, for each super long-tail keyword I’m getting only one or two hits, but over several hundred different terms, it definitely adds up.

So, what does this mean?

This means that one of the best ways to get traffic is to write a lot of relevant content. The more posts you publish, the more chances there are for people to find your niche site through terms other than the one you are targeting.

This means that you can begin to earn money form your site before you reach the first page of Google. It also means that you’re probably producing quality content that will eventually lead you to the first page of Google anyways, just like I have today.

Those “three post set and forget blogs” (blogs that people set up that only include 3 posts before being left on auto-pilot) used to work, and depending on the niche they can still perform very well, but the bottom line is that if you produce more content, you will be found. If you’re worried about your rankings, don’t. Just write and publish a lot of relevant content, and you’ll do just fine.

Now, it’s on to #1!

Other Posts in The Niche Site Duel Series

  • Azzam

    What was that keyword again? Shoot let me go back and check in your posts.

    Absolutely awesome results. Hats off to you Pat. Well done!

    On a quick note can you provide us an estimated time input that you put in?

    I believe this will help others to have a better understanding of what is required to achieve this kind of results especially a newbie [granted they may have to take into consideration skill levels ie. use of Market Samurai, vetting writer, etc].

    • Pat

      Hi Azzam,

      I’ll have to sit down for a moment and calculate out approximately how much time I put in, but honestly it wasn’t TOO much – most of it was spent writing content.

      As far as the keyword, I don’t like to mention it here much. It’s my attempt to try and not skew any of the results or search engine traffic. My primary keyword is shown in the first screenshot of this post, but in case you missed it, it’s “security guard training”.

      • Jon Lewis


        I noticed that you said you mostly spent time writing content. Did you write them yourself? Or do you outsource that? Just curious.

        • Pat

          I do my best to keep control of what gets published and I write everything on my own. Some of the services I was using wrote articles and blog posts for me, but I didn’t really like what I saw, so I’ve been sticking with my own writing power.

        • Steve

          Pat is correct. Outsourcing has it’s place, but when it comes to content writing, it is very hard to find a VA or other service that can adequately capture your voice, your message and that mysterious “thing” that makes you, you. I’m of the opinion that outsourcing content generation is just as likely to hurt your business, as opposed to help. The more unique or specialized your niche, the more this is true.

  • Onibalusi Bamidele

    Awesome Pat,

    You’re killing it with your niche site duel and I also love your transparency and how you documented everything.

    Concerning knowing your real Google rankings you might be interested in this tool: also. It doesn’t use cookie and IP so it shows you the exact rankings.

    Thanks so much for the great post,

    • Pat

      Onibalusi – thanks for the link. I mentioned it in the video in case you missed it. Cheers!

  • Marcin

    Pat, this is totally awesome and super inspiring! Did you notice a lot of new traffic coming from this keyword?

    Thanks a million for this tip about super long tails! You motivated me to write more content for my sites.

    • Pat

      So far, there has been a slight increase in the traffic. I think that if I land on the top 3 spots, it will take off, but we’ll see!

  • Alan

    Hi Pat,

    This is awesome. I am enjoying looking over your shoulder as you progress in this duel. An incredible learning tool for me.

    To see you and Eric already ranking well and even earning a little income is exciting and inspiring. As someone starting out it is great to see the potential that a smartly built niche website can have.

    On a side note, can do you think my Dallas Cowboys could borrow Philip Rivers for awhile? :-)

    • Pat

      Heh – only if we could borrow your special teams!

  • Eric | My 4-Hour Workweek

    Pat, you are absolutely CRUSHING it here. You jumped up to #6 really fast – from my experience when I’ve gotten onto the first page of Google with sites before, I spent a lot of time in the 8-10 spots before finally making my way up. You seem to have the pedal to the metal on this one.

    Thanks for the link, by the way, I really appreciate it. :)

    • Pat

      Well – I hope I can get into the top 3 sometime soon too, but now the competition is stiff, so we’ll have to wait and see what happens!

  • Aqif

    First of all, congratulations Pat!

    Your niche site duel finally worth the effort. It is not easy to stick to the work until we succeed. And I’m pretty sure theres a lot of challenges that coming up to you along the way.

    But, guess what? You managed to overcome it. I’m sorry if I look much more excited than you. But it is really a good news and great achievement!

    Thumbs up Pat!

    • Pat

      Thanks for the excitement about the achievement, Aqif! I’m excited too! Although I wasn’t sure how long it would take, I knew I was going to make the first page eventually, based on all of the research I’ve done (and shared) with everyone. Thanks Aqif! I appreciate it!

  • Brett

    Hey Pat,
    Awesome job on the niche site progress. You show up as no. 9 on my search, but I’m sure that you’ll be up to the top in a few weeks. I will definitely check out the “40 day challenge” forum you mentioned, but first I need to make it through the monster “basic overview of SEO” on that same site, most all of which is relatively new to me. I love following your blog though! keep it up.


    • Pat

      Thanks Brett! That Basic SEO Overview post is awesome – I definitely recommend it to anyone who needs an SEO crash course!

  • Dan

    Actually enjoyed the lighting on the video, I love SPI multi-media style. Very much enjoying following along here.

    • Pat

      Thanks Dan! Keep crushing it on your podcast and business. Good stuff!

  • Andrew @ Blogging Guide

    Congratulations Pat! This just shows that your strategies are really effective and you’ve shared it willingly to everyone. Still wishing you all the best.

    • Pat

      Thanks Andrew, I appreciate that! Cheers!

  • Murlu

    Awesome job Pat!

    Can’t wait to see how it turns out overall once you’re hitting #1 – just think, so many different monetization strategies can be set in motion – I’m sure we’re going to see it pop up in the income reports from now on :)

  • Mark | Wealthy Affiliate Revolution

    Congrats Pat!

    Your niche has a lot of potential because of the localization angle. I agree that more content brings you more traffic. A blog or webpage is like a tree and each page is like a root sucking in water and nutrients (traffic) from different sources. I think you clearly demonstrated that in this post. :)


  • Lye Kuek Hin

    Hi Pat,

    Congratulations on reaching the first page. I am quite interested to know the software and services you have used to help you. Hope we can see it real soon. Keep up the good work, you really rocks.

    Thanks for sharing your good work.


  • Tipjar

    Have you seen a jump in income?

  • TrafficColeman

    Pat you have just showed the world that seo works, if you put hard work in to a site..good things will happen…

    “TrafficColeman “Signing Off”

  • Leon Aldrich

    All this time I thought Pat had superpowers. Its worse than I thought – he is a Martian! This video proves it.

  • Amy

    Pat, this is so motivating! Thank you for sharing these strategies. I’ve had a product for three years, and until I started reading your blog realized I wasn’t optimized for the very key word that described my product! So, I quickly bought a new URL with the words in it, downloaded Market Samarai, and Now I’m starting to write articles for linkbacks. And THANK you for telling me to sign out of google to see my position. It drives me crazy that after a few visits to my new site, google puts it on the first page, just because they know I’ll go there, although I know my true position was #42
    Keep it up, and I’ll keep reading!!

  • Jason

    Curious to see how the income changes from #6 to when you hit #1. Congrats man, you’re a content maniac and it’s paying off…not to mention you chose a great niche phrase.

    • Pat

      I’m curious too – although I will be attempting to implement some more monetization strategies, so hopefully it will go up! I was looking at putting in a job board too, which seems like it would make sense to put on a site like this.

      • Jason

        Well, according to the Market Samurai training videos the clicks go up a HUGE percentage from #6 to even #3 so I’m sure you’re going to be in good shape.

        Job board sounds like a great idea. In fact, all this talk makes me want to quit the internets all together and become a security guard. 😉

  • Vinay

    wow congrats Pat. Am really liking this challenge and your blog. Have learned so much. Keep it up :)

  • Nate Ezell

    Great job! I’m with Azzam, what is your keyword? If you mentioned it I missed it somehow.

    • Jason

      Are you guys serious? Take a closer look at the image in this post. Or click the link to the first post in the series…that is also linked here.

      • Nate Ezell

        Thanks Jason!

    • Pat

      Yeah I was about to respond – thanks Jason. As I mentioned to Azzam, I don’t like to write it out because I’d like to not skew any search engine results…but nonetheless, you can see it on the first screenshot. In case you missed it, it’s “security guard training”. Thanks!

      • Jason

        No prob. Just call me Mr. Obvious-pointer-outer. 😉

  • Spencer @ Niche Adsense Challenge

    Hey Pat…that’s awesome! The quality of your site is outstanding and certainly is a big reason your site is doing so well in the rankings. Also, I TOTALLY agree on the importance of “long tail” keywords…its typical that the majority of your traffic will come from these “unplanned for” searches.

    Anyway, great job…and thanks for mentioning my Niche Site, and I will keep you posted on how it does!

    • Pat

      Thanks for stopping by Spencer! You’re doing excellent in the challenge, and I wouldn’t be surprised if your niche site just takes off like crazy. It’s had a great start, so keep up the great work. Cheers!

  • KimP

    This is great Pat and congrats! Imagine if you rinsed and repeated this method with other topics.

    • Pat

      Already in the works Kim 😉

  • Tiffany

    That’s awesome Pat. #6 in only 2 months is definitely nothing to sneeze about. I’ll be curious to see how long it takes you to jump from #6 to #1.

    • Pat

      Thanks Tiffany! The competition is obviously a lot stronger at this point, but hopefully I can overtake the top 5 sometime soon. Cheers!

  • Richard Riley

    Congrats on getting into the top 10! I too have recently ‘discovered’ the 40 Day Challenge and am in the process of trying to absorb all the information. I’m so happy that it has worked for you and hope that it works equally as well for me. All your hard work paid off!

  • Kelly @ Quality PLR Zone

    Great job Pat! And thanks for the tip about Scroogle – that was more than enough “meat” for your post.

  • Bobby

    Wow that was pretty quick, but then again you’re really working at it. My blog, which just started (as you know), is the first one on the 2nd page of Google. All I’ve done so far is install the “All-In-One SEO Pack” plugin at WordPress, and just write tons of relevant content. I bet if I implemented some more of your tips I could go higher much faster. This Niche Site Duel is a goldmine of solid, actionable info. So awesome!

  • Moon Hussain

    Awesome Pat! I think it’s hardest to crack into the top 5, depending on your competition. Keep us updated!

  • dinesh

    Hey Pat,

    Quick heads up that I’m out in chicago and I’ve got you at #2! Crazy stuff. Congrats again!

  • Clay

    Hey Pat- Just got time to read your post. That’s awesome man! Congrats!

    Keep on rolling!

  • Alicia

    That is great Pat! Keep up the good work.

  • Tanvir

    Hey Pat,

    It’s great to see that you are getting results with this process. I’ve finally decided to take action and start building my own sites so its great to have people like you to learn from. Thanks!

  • Darrin Kuykendall – Converting Non-Believers

    Outstanding job Pat.
    One thing I noticed based on your site stats is that Google Page Rank is not a major factor when becoming established – and is not the “end all be all.” Based on the info, what’s more relevant are: 1.) Keyword Density, 2.) Internal & External links, are the biggest factors contributing to your success. And essentially, this happens due to having quality content.
    It would be great to see a numerical breakdown of the each element that produced the results as to create a framework. For example, # of articles created, # of links used, # of posts & pages on the site. This way we get an accurate quantity based framework. Can you provide something like this?

  • Michael


    I’ve been following the Niche Site Dual since the beginning. Even started a Niche site of my own using some of the tips you’ve posted here.

    It’s very cool to see you make it in the top ten.


  • Sohali

    Hey Pat,

    Awesome Video and Congo buddy for achieve this One…
    I am really happy for listing this video and post….

    Can you pls give me some trick how get first rank on Google?? and please let me know about I ll wait for your reply..

  • Master Dayton

    Great blog post. I’ve heard a little bit of this from “My Four Hour Work Week” so it’s cool to see another perspective on it. Glad to see you’re seeing success, as well. Thanks for sharing and keep up the great work!

  • Joseph Archibald

    Hi Pat, firstly congrats on the great rankings – way to go! And secondly,thanks for the shout out again regards the 40 Day Challenge – much appreciated!

    Yup, Scroogle is a great tool and provides for far, far more accuracy in checking general Google dot com rankings than does a search in Google itself which is biased towards the country (Google database) that you are located in and thus searching from. So, for example, as you mentioned in your video, the person in Finland will find that there is a bias for Finnish websites to rank well above yours when checking with a basic Google search. Same for UK, same in Germany and so on so forth.

    There are other tools that can be used rather than Scroogle if you want to locate your rankings within an exact country/ location. Not everyone needs that facility of course, but it can be very useful to know…

    And regards your mention re long tail keyword rankings – cannot be over-estimated Pat! Just as a simple example, one of my sites went from 2 thousand unique visitors per month to around 22 thousand unique visitors a month purely on long tail keyword rankings. The site does not rank for any short tail (highly searched for) keyword phrases that I know of, and I certainly did not SEO for any of the short tails. Its all down to long tail keyword phrases, which are far, far easier to rank for than short keyword phrases, as you very rightly mentioned in your post!

    No doubt we shall be seeing you at the very top very soon for your main keyword phrase of choice Pat!

    Kind regards

  • Brandon


    Love the Problogger-style video up at the top (even has that patented Problogger feel to it). It’s great how you always keep the user-experience first.

    Your point about long-tail keywords is worth repeating. Too often we’re so sucked into optimizing for that one magic keyword or keyphrase that we forget that a huge chunk of our traffic (REAL traffic) will come from search queries that we never intended to capture. It’s just another example of how genuine content will always win out over trying to “beat” Google. Something that you and Joseph are all about…

    Keep it up!


  • Manikandan

    Wow what an achievement…It showz your Commitment and harwork..Keep it up..Even now I am on my way to be first in Google on My Niche(Movies). You are really inspirational to me to beat all worries and Keep rocks..A Great lesson to all newbies in Blogging.Cheers :)

  • Patrick from Make Money Buzz

    Congrats Pat! You are crushing it so far! I think it would be interesting if you did something like two weeks of conversions with Adsense, two weeks of conversions with affiliate products, and then possibly create a product and see what your conversions are there to see where the best money is at.

    I’m falling way behind on the niche duel. I’ve been busy on some other stuff (which is no excuse) and ScrapeBox has “sandboxed” a lot of my pages. I think it is time for me to do more whitehat stuff that you outlined in a previous post and some other sneaky stuff that I have yet to post about :)

  • Mikael Rieck

    Awesome work Pat. I guess I better spend a little time reading that WF thread afterall :)

  • Samuel

    Awesome job man! i’m glad that you made it through! Yeah, smart work pays 😀 thanks for sharing man. Have fun.

  • Mike Ziarko Musing

    Paaat congrats my man. Clearly you we’re doing a lot of things right. I’m still floating several pages from the front but still aiming for that front page prize. Anyway great job and cheers kicking ass in the duel.

  • Bryan @ Free At Home Jobs

    That’s awesome man! Congrats on finally cracking that top 10 ranking. Like you mentioned, the key is to keep pumping out high quality content. That’s my only problem – Sometimes it can get boring writing about the same thing for a few days. How many pieces of content are you publishing per day on your niche site? Are you distributing that content across other article directories and related websites as well?

  • Alex Thio

    Hi Pat!
    Like they say: the proof is in the pudding! Thanks for showing us all it takes to get ranked No.1 on the Big Ol’ Google – what I thought was intimidating might not actually be at all! This is the confidence you help instill in others – and that is why I keep coming back to your blog!

    To your continued success!

  • Debbie

    I just discovered a few days ago. I love it. It’s helping me find the best 100 sites for keywords I want to rank for when my ebook gets published. I might even start using it instead of google for my daily searches. Glad to know you think it’s a good tool as well.
    Congrats on the ranking!

  • Brad Smith

    Pat – a huge congratulations to you! This has been an inspiration to me and I’ve started a concerted campaign to build more backlinks for my sites. I really enjoy watching your security guard site climb in the rankings and look forward to learning more.

    Do you credit your article submissions as the key part of your strategy?

  • Wade McMaster

    That’s a pretty steep climb, good work! Whats the age of the domain itself? In regards to the keywords – I guess as they say, content is king!

  • Carmine | Abs Training Guide

    Awesome news Pat!

    I’m glad to hear that the niche site is doing so well for you so far.
    Keep up the great work! Every post you make has helped me a tonne with my projects and I’m learning a lot.

  • Tyrone Shum

    Hey Pat,

    This is awesome! I can’t wait to see both our sites on the first listing of Google for our niche market. Thanks to everyone for the support :)

    By the way I’ve just uploaded my new post on the niche duel status…

    Everyone, please let me know what you think?


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  • mk akan

    congrats Pat,i learning from your progress and achievements.
    well done.
    This shows-it works …it is possible…well done

  • David

    Hi Pat

    first up: congratulations, really! You are proving day in and day out that your approaches work and that what you’re writing is not just hot air, wishful thinking etc. Bravo.

    I have also an ‘unrelated’ question: can you tell me/us what program you are using to make these screenshots that look like torn paper?

    Thanks and keep up the good, sorry: great work!

    Regards from Greece,

  • Christina (@CashCampfire)

    Congratulations, Pat! All that work you put into your niche site really paid off, like I thought it would. :)

    Keep up the awesome work! I’m sure you’ll make the first spot in Google if you keep striving to provide quality content.


  • Steven

    “This means that one of the best ways to get traffic is to write a lot of relevant content. The more posts you publish, the more chances there are for people to find your niche site through terms other than the one you are targeting.”

    Good to hear Pat! Although I haven’t specified a niche for my blog, I write a lot about several topics that really interest me, and I too can tell that it helps me pick up those “long tailed keywords.”

  • Steve | MakingAMillionDollars

    Pat, as always the stuff you do is incredible and love to follow your blog. This Niche site challenge is a really great idea and it is cool because allot of people talk about making money online, but it is neat putting yourself on the line and actually walking through the actual implementation. Will be interested to see how you monetize. Take Care, Steve

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  • Adam


    I’ve put together my own niche site modeled after you and Tyrone at Feel free to add it to the challenge. Thanks for all you do!

    • Pat

      Cool Adam! The thing is, I’ll need you to send me a link to a blog or somewhere where you report about how your niche site is going. I don’t actually link to the niche sites themselves. Let me know. Thanks and good luck!

  • Jim

    Hey Pat. Just a little word of warning to your users. I noticed you promote Market Samurai. I’ve never used that particular product, but I did start using “Auto Blog Samurai” which I believe was developed by the same company. Anyway, after less than one week of use, I received my first “Copyright Infringement” notice from a fellow blogger. Not good. Not only have I exposed myself to legal problems, it makes me look very bad among others in the industry. The reposting of RSS feeds (which is what Auto Blog Software does) is a very touchy subject and it is my opinion that Auto Blog Samurai has not “seriously” addressed those issues. Anyone using that software better really do some research on rss copyright infringement before using this software on their blogs.

    Keep up the great work Pat. We all appreciate it.

    • Pat

      Hey Jim – thanks for that notice, however Market Samurai is NOT run by the same company, and Market Samurai is a market research product with does not automate anything except researching keywords and keeping track of rankings for websites.

      Obviously, if you’re posting other people’s content on your own site and taking credit for it, that’s a big no no. Sorry to hear you’re going through all that stuff right now, I hope it all works out.

      • Jim

        Thanks for clarifying that. That’s too bad for Market Samurai which appears to be delivering a good product. I hope not too many people associate the two as I did. I can’t believe I fell into that trap. I should have known better. Please don’t feel like you need to respond to this final thought. You have more informative comments to reply to.

        Thanks again.

  • Dwight

    Good going there Pat. Awesome feeling when you know that your SEO work is starting to pay off. I’ve done this with one of my sites that I got a little discouraged with and seeing results as well.

    Dwight Anthony
    Financially Elite Blog dot Com

  • Sunil from The Extra Money Blog

    Dwight, I am guessing the difference is a result of niche selection. A lot of success depends on this single factor alone

  • ProSportsQuotes


    I started after reading about your niche challenge. I have no idea where to start with creating a niche site but I figured that reading your challenge is the best place to start.

    Congrats on your success. I hope that one day I will have mine!


    • ProSportsQuotes

      Edit: I forgot to ask my question. I currently have very little content on my site but I can not get Google to run legit Adsense ads. All they run are Public Service Ads.

      Any suggestions?

  • Joseph Archibald

    PSQ, you’ve gotta get content on your site so that Google will know how to target the ads. They can’t do that just by the domain name alone.

    Good luck with the Challenge!


  • Mudar

    hey Pat! thanks so much for sharing with us this valuable information. Q. does your ranking fall behind with time if you do not update your site regularly? what has your experience been?

  • Magda

    Is there any free way to check the website’s position in Google?

    • http://ASVABSCOREHQ.COM Scott Bradford

      Like Pat says in the video: SCROOGLE.COM

      Just put in the keywords you are using.

      • Joseph Archibald

        That’s Scott :-)

  • Tray at Body Magic

    Pat great stuff. One thing I’ve come to realize though, every money making guy kept say “backlink” is a must. And another thing, how easy it is to get on google front page. But yet, for us who follow their step-by-step blueprint we still find it hard with little to no result. Is there some big tricks behind the scene you guys are not telling us?

  • Andrew

    Pat well you are No6 on Google and I am here in the UK but on Scroogle you are No1! well done.

  • michael nkollo

    how many articles did you write during the 2 month period

  • sudha

    thanks for sharing valuable inforamtion

  • Michelle

    Hey Pat. I’m a military wife and I know that I’m late reading this but I just want to say that you are an awesome teacher. I will definitely continue to read.

  • Brian

    FYI – They recently shut down The owner says it won’t be back either :) Any other alternatives?

  • Sergio Felix

    Hey Pat,

    Couldn’t avoid the temptation to do a google search and WOW man. Not only your site is at #1 but it also became an authority site for that niche.

    PR: 2
    Alexa: 42K

    Wow… congratulations man!


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