Drive Like They’re Crazy. Blog Like They’re Lazy

When I first started learning how to drive, my Dad gave me a piece of advice to help me stay safe on the road and become a good driver:

“Drive like everyone else on the road is crazy”, he said.

Drive Like They're Crazy. Blog Like They're Lazy.Although I know there are mostly safe drivers on the road (unlike this guy), by adopting this mindset I learned how to stay alert and be aware of other vehicles on the road next to me.

Thanks Dad!

Now, here’s a piece of advice I’m going to give you to help you think about how to become a better blogger:

“Blog like everyone else is lazy.”

Please don’t take offense to this – in no way do I think you or anyone else reading my blog lazy. But, I do have this mindset when it comes to certain things I do on my blog that I know helps when it comes to the experience people have on my site, as well as with conversions.

The Design Of Your Site

Your site should be designed in such a way that the laziest of people can use it. This means:

  1. It’s easy to access.
  2. It’s easy to navigate.
  3. It’s easy to subscribe.
  4. It’s easy to find content.
  5. It’s easy to share your content.

With the desire for speed and ease of use in today’s lifestyle, you’ve got to make the actions you want people to take on your site a speedy “no-brainer”. The harder it is to perform a certain action, the less chances there are of that particular action happening.

Some questions to ask yourself:

  • Is your site cluttered and hard to understand?
  • Are your best and most useful posts highlighted somewhere on your blog?
  • Is sharing your information as easy as one click of a button?

Make things ridiculously easy, and you’ll get ridiculous results.

The Content That You Provide

Your content should be easily consumable, so much that the laziest of people can enjoy it. This means:

  1. Sharing as much information as possible. The more you leave out, the more questions arise and people don’t want to go searching for those answers. If you give people all of the steps, they will appreciate it and you will be rewarded.
  2. Writing your posts so that they are easy to understand. Check out an old archived gem entitled: It’s Dumb Not to Dumb It Down.
  3. Structuring your posts so that they are extremely scanable. Most people don’t read every single word of a blog post. Instead, they scan, which means if you utilize things like headers, bullet points, numbered lists, bold and italic lettering, your content will be much easier on the eye and people won’t have to work as hard to read what you have to say.
  4. Providing great value. If you can give people exactly what they are looking for – something valuable and easily consumable, your readers will have no problem remembering what you wrote and who wrote it.

Your Calls to Action

In general, if you have a specific action you want people to take on your site, the more steps that are involved, the less conversions you’ll have. In other words, keep your funnels small and get rid of any roadblocks.

The most extreme example I can think of as far as a “lazy funnel” is Amazon.com’s One-Click Purchase option. Just think – one click and the product is shipped to your house. No need to fill in any shipping information, billing information or confirmations.

Amazon's One-Click PurchaseAgain, the less steps that are involved, the better.

Another example of a lazy funnel is when I promote my newsletter and my free eBook, eBooks the Smart Way, on my podcast.

In order to keep things simple, I purchased the domain name ebooksthesmartway.com which is something my listeners probably don’t have to write down to remember. That url forwards to a landing page that has information about my eBook and an opt-in form both in the sidebar of my blog and at the bottom of the page’s content. There are no extra steps involved to sign up.

And lastly, one of the most important things you can do while adopting this blog like they’re crazy mindset is just inserting calls to actions in the first place. As much as we would love to think people will do what we want them to do while on our blogs, chances are, they won’t. By telling them exactly what you want them to do, you’ll do the thinking for them and they’ll perform the actions that you want them to take.

Drive like they’re crazy. Blog like they’re lazy.

Can you think of any other examples of how we can apply this mindset on our sites?

Stay tuned for my November monthly income report this coming Monday! Click here to subscribe if you haven’t already, and enjoy your weekend. Cheers!

  • http://bizdharma.com Himanshu Chanda

    This one is bang right… I guess people are too much spoiled when it comes to internet. One mistake and they flip to another site. Your copy, design, structure and value all has to literally ‘hypnotize’ them. Its only than that they become raving fans and shell their hard earned $$$

  • http://www.murlu.com Murlu

    Actually, you touched on it a bit with the latest podcast – give people plenty of options. Not to overload visitors but give people the option to subscribe in a variety of methods, let people consume information in multiple mediums (video, audio, text). Give people multiple points of access; welcome pages; show your style/voice/characteristics.

    Simply put: Give people as much as they want to play with – don’t be restrictive but make sure you don’t overload. Hone in and optimize every single message like great copywriting.

    • http://bizdharma.com Himanshu Chanda

      @Murlu I guess thats a heck lot of work to do and at times, it may even confuse… (not tryin to be offensive)

      I would rather say determine what they want and deliver in the way they want. You can make them stick for hours on your site (until u r zuckerberg :P) but you can definitely provide enough value that they come back. Right?

    • http://www.moremoo.com Adam

      Giving people options is not always the best thing to do. If people have options to choose from they have to think which of them to choose and most of the time they will simply not decide for neither from them and leave.

      Although people are thinking human beings the best way how to persuade them to do what you want is simply to tell them what you want them to do and give them only one option to do it.

      But maybe I am wrong here?:)

  • CRC

    In software UI design there’s a guy who wrote a book and has the philosophy entitled “Don’t Make Me Think.” Same basic concept. It’s not so much that people don’t want to think but don’t make me think (or work) over the stuff that SHOULD be stupid-simple. Amazing how many websites still get this wrong.

  • http://www.devinelder.com Devin Elder

    *Great* title, one of your best Pat!

    I think implementing simplicity as a design element is a great way to keep visitors on track. ‘Less is more’ can be tempting to ignore, but a quick look at the biggest sites on the net (Google, Facebook, Apple, for example) shows that simple works.

    I read an eBook called ‘Save the Pixel’ that asked how your design decisions would change if pixels actually cost money… interesting approach.

    Have a great weekend!

    - Devin

  • http://www.megabizflakes.com Samuel

    Awesome post Pat. Yeah, you are right. Design your blog in a way a noob can understand. Also write your post in such a way a nerd can grab. :D Thanks a lot for sharing. Have fun.

  • http://experimentsinpassiveincome.com Moon Hussain

    Pat, nice laid-back post. At first, it didn’t click much but by the end of it, I’m able to relate to it since I have new goals and this type of mindset should get me there ;)

    P.S. I e-mailed you and haven’t heard back. Hopefully you’re busy with weekend plans rather than the worst case scenario playing in my head, haha.

  • http://www.debtfreestartups.com Nate

    Great post! Being clear AND precise is key and something I’m working hard to do better. That is partly why it takes me so long to do a post :)

  • http://www.my4hrworkweek.com Eric | My 4-Hour Workweek

    If anything, this was a good post for showing an example of a good title (although you could’ve made your title “Blog post for Friday” and I would’ve still read it).

    This maybe has more to do with blog design than it does with people being lazy, but I find that having an attractive looking comment structure to the comments section of your blog encourages participation. It’s easier for people to read and interact, so they’re more likely to do it.

    That’s a change I recently made with my new blog design, and it REALLY seems to be working.

    Thanks for the post – hope your interest connection is doing okay now.

    - Eric

  • http://ralphcarlsonblog.com Ralph@retirement lifestyle

    Pat,
    That’s a catchy mantra but it makes sense too. I’ve heard that stuff before and I think about it for a while and then drift back into being a lazy blogger and expecting readers to work. Maybe if I keep chanting ‘Bog like they’re lazy’ I can keep it going.

  • http://www.investparttime.com Brett

    Pat,
    Great advice here. I know I’m still totally new and have few subscribers besides some of my friends but I have been trying to take this approach as well. Especially on niche topics where the average user might not have much experience. I’ve been meaning to work on design and usability but have been procrastinating–this makes me want to get on that sooner rather than later.

    Looking forward to the income report!

  • http://www.contrarianism.net Contrarian

    Success in life, as in blogging, or anything else for that matter, requires driving on the wrong side of the road!

    Think “contrarian” – the wrong side IS the right side!

    Follow in the same direction as the masses and you’ll find your yourself traveling through life at five miles per hour while stuck in mind-numbing rush hour traffic behind all the catatonics.

  • Arthur

    Great advice Pat. I didn’t think about some points you mentioned, such as scanned the posts, and realize how easy it is to scan your website. Its great that your website follows all the points that you mentioned.

    Lazy people need to be directed to do things without knowing they’re directed to do things … too many options lead to difficult decisions. Anyone catch last nights episode of “Outsourced”? =P

  • http://www.passivejourney.com Shawn | PassiveJourney.com

    Good job, Pat… Great, great post! That’s a great way of thinking to get our tails off the couch. :)

    I finished my pillar post for the challenge last night, but I think I’ll get some of these suggestions into place on the blog before I submit it. It is VERY easy to find stuff on your website compared to some others, and I believe it’s a great model for others to try to live up to.

    Spot on.

  • Marcos Portillo

    Great post, Pat. As always, very good advice. Thanks! By the way, I think this is my first blog comment! woot! (I’ve been lurking in shadows like a creepo…i know i know) I found you from your podcast, awesome stuff! I’ve been learning a lot from you.

  • http://www.engineerintrainingexam.com Justin Dickmeyer

    Thanks Pat! This post along with your recent podcast has sprung some reconsideration on my site layout, I appreciate it bro!

    Justin

  • http://www.ryanrenfrew.com Ryan Renfrew @LifestyleDesign

    Hey Pat,

    Great post dude. Im a believer in telling my audience what im going to tell them, tell them, then tell them a gain. This way the message is really driven home.

    bLAZE yOUR tRAIL

  • http://www.upgradereality.com Diggy

    Very cool!

    I think that with most things, simplicity is beauty. Even with architecture. The easier and the simpler something is while still maintaining functionality, the more impressive it is.

    Keep your blog simple and easy to navigate while keeping is insanely useful and you’ve got a winning combination!

    Cheers
    Diggy

  • http://www.youngprepro.com Onibalusi Bamidele

    Awesome post Pat,

    Really great analogy. I love it, blog like everyone else are lazy…indeed they are to some extent ;)

    I’m still working on getting a great design for my blog because that will surely make a difference.

    Thanks so much for the great post,
    -Onibalusi

  • http://mazakaro.com Rahul

    hello pat,
    a post which can make a beginner to advance. it really very clear and most informative. i dig in all the content. through out the article my attention didn’t slip because it was leading me ahead as it’s very organized. thanks for each precious lesson.

  • http://ninetowhat.com Fernando

    These five points:
    It’s easy to access.
    It’s easy to navigate.
    It’s easy to subscribe.
    It’s easy to find content.
    It’s easy to share your content.

    I think they are by far the best advice for anyone who blogs, like for example it’s kind of annoying when you first arrive to a blog and don’t know where to go.
    Nice to see you around Pat!

  • http://www.makepassivemoney.com Mike @ Blog Success Resource

    Pat,

    I agree that making site easy to navigate and your site is good example of it. I am hoping my site is easy for people to navigate but I guess with time and tweaking along the way it will became the better site with time.

    There are a few exception on site like “plenty of fish” a dating site, which is so hard to use but making 10K on adsense alone (from some report I read).

  • http://unlockthedoor.net Stuart

    Brilliant, I think everyone appreciates the information in this article Pat, and as I also drive, I can understand the strength of the saying ;-)

    I’ve recently re-designed my blog that now makes it a lot easier for people to subscribe and to keep track of my post archives; this is important for those who wish to actually listen to what I have to say. With your website, Pat, I can find anything I want: income reports, archives, podcasts, anything. And that’s what makes it so fun and enjoyable for everyone else.

    Thank you Pat.

  • http://globalbiztoday.com Iman

    Learn to blogging like learn to driving a car. Learn to write unique and attractable contents for your blog. Content is the king, Google loves it. Make sure to have original and unique content which you write.

  • http://www.nicolasdecorte.be Nicolas

    Great post and totally right!
    But I think that people often know that their site has to be simple, but think that it is simple.
    I know my website inside out, and therefore I find it hard to figure out which topics are too much hidden and need improvement.
    A good test user , I think, is the grandparent. Not that I want to say that old people are lazy, but they are often not familiar with the working of a blog and watching them navigate shows you where people instinctivily go, and which items remain hidden.

  • http://www.elisesreview.com Elise

    I love that, “Blog like everyone else is lazy.” I think after spending a certain amount of time in blogging or online marketing, it can be easy to forget how newbies view things and search for things on your site. And YES, calls to action are super important. Great advice! I absolutely hate it when I visit a site with too much clutter. I just never know where to look. It’s awful!

  • http://newbielifeline.com Sheila Atwood

    Pat,

    The Amazon button is a great example of making it simple. I also like the Buy Now buttons in eBay, they are convenient time savers.

    Making the buy buttons big enough to see is one point I see missed often.

    Don’t you hate going to the gas station and it takes up all of your time just to figure out how to pump your gas. The layout is bad and the buttons are too small. You stick around because you need gas. But buyers and readers on the web have the easy convenience of just clicking away and findings someone thing new.

  • http://bizhax.com Keith

    Dumb it down, remember not everyone that reads your blog will have a PhD, or for that matter even have a high school diploma. Great advice Pat!

  • http://mkakan.com Mk Akan

    This makes sense Pat.
    I, like every one else ,loves everything to be easy and without stress.The need and love for ease is what makes online tools very valuable…and it sure works on blogs and websites too..
    When things are made easy for users….they will easily use or do what you want them to do.
    one example for blogs is ..
    1….make it easy for people to guest posts…instead of making people jump hurdles ,provide a dedicated page that one can easy submit the article to you…(no need to stress people with registration and all)

  • http://www.alexiskenne.com Alex

    Hey Pat,

    Thanks for your advices.Simplicity is powerful .
    Keep it simple. I like simple websites, simple designs.

  • http://fastandeasyonlinemarketing.com Chris Gustafson

    Great Tip Pat! I just finished going through some copywriting courses and this is one thing they all stressed……my it as stupid simple easy as you can for your prospect to take the desired action.

    Great Post!

  • http://financiallyeliteblog.com Dwight

    Great advice on building a better and more attractive blog as well as functional.

    Dwight Anthony
    Financially Elite Blog dot Com

  • http://www.dubai-information-site.com Sunil from The Extra Money Blog

    great post. blogging is easy, blogging with authority and quality is a hard day’s work…

  • Pingback: 22 Ways To Be A Remarkable Blogger

  • http://www.crunchbase.com/person/tej-kohli Tej Kohli

    Drive Like They’re Crazy. Blog Like They’re Lazy is a good one post , But here I am in believes “Don’t Drive Like They’re Crazy and never Blog Like They’re Lazy”

  • http://mathematicsquiz.blogspot.com/ chloe

    I am still new in the blogging life and I knew that being a blogger is not an easy job and it needs a lot of hard work and efforts. I don’t think I could be a successful blogger like you did…

  • http://www.amazonaffiliatesblog.com/ Brock @ Amazon Affiliates Blog

    One thing I like about this site is, along with the tips you’ve mentioned in this post, you let everyone leave a comment (provided it’s not spam, of course) and link back to their own blogs. This is crucial…is encourages so much more interactivity and discussion. Have you ever tried CommentLuv? Any thoughts on that?

  • http://7Payouts.com Jeremiah Say

    I have seen numerous blog with great content but I couldn’t navigate their site with ease. Sometimes, I just forgot to bookmarked it. When I went back to that blog and try to search for that particular blog post, I couldn’t find it. I ended up having to search my “history” instead.

    Sometimes by just simply adding your most popular blog posts at your home-page (and search bar) it can wonders.

    I really appreciate this post: http://www.smartpassiveincome.com/the-best-of-smart-passive-income/

    It just makes navigation so much easier. Thanks Pat. Happy 2013!

  • http://www.myonlineincomejourney.com/ Dionne

    Great Content is key to traffic growth, I usually post 4-5 medium posts per week.

  • http://www.10endibujo.com/ Pablo Domingo Montesinos

    This technic actually works! When you think that your readers are lazy, your articles become superdetailed and very well explained. I can tell.

    Thanks Pat for the reminder