Different Posts for Different Folks – Beyond Just Being Consistent

different-posts-different-folksIf you’ve followed this blog for a while, you may have noticed that I stick to a consistent posting schedule, publishing new blog posts every Monday, Wednesday, and Friday. I’ve read that consistency is an important factor in the success of one’s blog, which is why I make sure to always set aside time on Sunday, Tuesday and Thursday to write. However, there’s a lot more involved with my posting schedule in regards to what I write, how I write and when I publish certain articles. I’d like to share that with you today.

This is, obviously, something that I’ve come up with for my own blog that may not be suitable for all bloggers. But – as always, I’m happy to share with you the tips, tricks and techniques that I use that have helped me achieve some success. As you read through this, you may want to think about how to adapt a similar approach to what you publish on your blog.

Types of Posts

Before I write a new post, I choose from a variety of post types that all serve a different purpose for this blog. Here’s my list, which I’ll expand upon later in this post:

  • How-To / Instructional
  • Reports / Case Studies
  • Analytical / Rational
  • Psychological / Theoretical
  • News / Updates
  • Ask the Readers
  • Linkage
  • Personal

The purpose of doing this is to keep my posts fresh and new, as well as to cater to most types of people.

For example, many of you are probably “left-brainers”, which means you’re more of an analytical, rational and numbers type person. As a left-brainer, you probably enjoy my reports and analytical posts more than anything else. For you “right-brainers”, who are generally more subjective with holistic thoughts and creativity, you probably enjoy my psychological / theoretical type posts more.

I guarantee that if all I did was talk about numbers and statistics all day, that I wouldn’t have as many followers and loyal readers as I do. And on the flip side, if all I did was talk about internet marketing theory and creative marketing strategies, I wouldn’t have as many followers and loyal readers as I do today as well. The nice thing is that the types of articles that I write for both sides of the brain can compliment each other very well.

So, when I decide what my next blog post will be, this list is what I turn to first. If I’ve recently written one specific type of post, I normally don’t write the same type again until a few posts later.

Lastly, besides my monthly report, which is typically published on the first Monday of each new month (which I’ll go into why later), I don’t have a hard core calendar that tells me when I’m supposed to write a specific type. I just let it happen naturally, although I do use this list as a guideline.

I do believe in structure, but I also believe in room for flexibility and creativity.

The Post Type Breakdown

As I previously mentioned, each post type serves a different purpose, which goes beyond the whole left-brain / right-brain stuff. Here’s what I mean:

How-To / Instructional

Everyone loves how-to stuff. It’s a format that’s easy to understand, and even easier to write. That’s why sites like eHow.com have taken off, although some may say that eHow is in for a rough landing, but that’s a whole different story.

So, I always make sure to include some type of how-to or instructional blog post that is useful for people. Here are a few examples:

Reports / Case Studies

As they say, you can’t “talk the talk”, unless you “walk the walk.” The primary purpose of these types of posts are to show results.

Yes – they are partly used as a means of validation. I’m honest and I’ll admit that. But additionally, I think it’s important (and useful) to show results with some explanation about how to achieve those results as well, which is what I always include in my reports. If you just show the numbers and don’t teach anything, you’ll just come across as being cocky.

Here are a number of my case studies and reports:

Analytical / Rational

These posts are about the facts, and using those facts and logic to draw some sort of conclusion about something.

The cool thing is that you can’t deny facts, so no matter what level you’re at (even a beginner with no experience) you can benefit from writing these types of posts because you don’t have to be an expert, and they can be extremely persuasive.

Even though these posts consist of things that people may already know about, if you can reformat it in a way that’s intriguing and interesting, you’ll make a big impact. It’s kind of like why some of the funniest comedy bits are from comedians who just cleverly restate what we already know.

Here are some examples of some analytical posts that I have written in the past:

Psychological / Theoretical

These kinds of posts, the ones that you read where the author begins to speculate about why things are the way they are, or why you should be doing one thing over another, can be very, very powerful. However, if your readers don’t see you in the right mind, what you write can just be rubbed off and not taken that seriously.

You have to have some kind of authority or leadership in a niche in order to begin theorizing about it. Until you have that authority, you’re not teaching anything. Instead, you’re basically just stating your opinion.

Here are a few of my own:

News / Updates

It’s nice to step away from all that you’ve been teaching for a while to keep your audience updated on any plans or special announcements that may effect them. I’d advise to keep these kinds of posts to a minimum because they are not “evergreen”, meaning – after a certain point, they are pretty much useless.

For example, a post about how I plan to redesign my blog becomes useless after the blog has been redesigned. That is, unless I were to somehow incorporate some lesson or some kind of timeless information that could help people as they redesigned their blogs too, which I always try to do.

Ask the Readers

I love these kinds of posts because they get people involved – which is vital for the growth and expansion of a blog.

Also, an “Ask the Readers” type post is great to publish when you don’t have enough time to write a killer post, and want to stay on schedule. You can get your readers involved and pretty much create the content on their own through the comments, which is awesome.

Here are some examples of times when I’ve asked you for your opinion:

Linkage

Every once and a while, I’ll write a post that specifically lists or mentions a number of links that either regurgitate some of my older articles, or highlights some of the better posts around the blogosphere that I’ve been reading.

No matter the age of your blog is, it’s great to resurface some of your older blog posts because you’re always going to have new readers who probably have yet to dive into your archives. Also, it can also be a great “filler” post that you can quickly write if you’re shot for time or can’t think of anything to write about.

One tip is to not just list these posts, but somehow present them in a way that’s useful for your readers. This post that you’re reading now is an example of that, if you haven’t noticed already.

Personal

Lastly, but definitely not least, we have personal posts. These are posts that I write that have nothing to do with what my blog is about. It’s all about me, my family, and what I’ve been up to.

You may be thinking, “Pat – why waste precious space on your blog for stuff that doesn’t have anything to do with internet marketing, blogging, or making money online?”

I hope you already know what the answer is…

The reason is because in order to really engage your audience, especially nowadays with an internet that is constantly being filled with tons and tons of similar looking websites and blogs all talking about the same exact topic, you’re going to have to throw a little bit of your personality into it.

No one in this entire world is like you. Put yourself into your blog, and it truly becomes unique – something that people can easily relate to.

This is why I’m a big advocate for throwing in pictures of yourself and talking about what’s happening in your life every once and a while.

As I’m sure many of you know, I have a dog named Gizmo, and I just had a son named Keoni. And I’m sure some of you have also seen the wedding video of my wife and I, busting out a hip hop routine in the middle of our first dance. I wrote specific blog posts about each of those things. Did it hurt my blog?

Absolutely not.

If anything, they helped me connect with a lot of you in ways that no internet marketing or blogging information could.

Of course, some posts that I write can be put into two or more of these categories, but again – I try to mix things up to keep things fresh for everyone.

when-to-postWhen I Post

Some of these posts have a bigger impact than others (by impact, I mean a greater response and higher traffic value). Therefore, I try to maximize their use by consciously making an effort to publish on appropriate days.

Mondays, for example, are my most active day. It’s the day of the week that I have the most traffic, both from new and old visitors. Because of this, I typically save my “best” articles for Monday. These are usually my How-To and Report type posts.

Friday, the last day of the week that I publish a post, is reserved for more of the “non-impact” type blog posts: news/updates, ask the reader, linkage, and personal. Again, this isn’t always the case, because I may find some inspiration during the week to write an article that I want to share with you right away.

So, whatever days you publish, give an extra second to yourself to not only think about the type of article you’re writing, but also what day it’s being published as well.

Thanks!

So – that’s a detailed, insider view of my blogging strategy. It may not be the best, but it’s definitely working for me – so feel free to jack any part of it that you wish for your own strategy. If any of you other bloggers out there have anything to add, or would like to share your own strategy, please feel free to leave a comment below!

Have a great week! Cheers!

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84 Comments (Click Here to Leave a Comment Below)

  • Reply JadeDragon on January 25th, 2010 at 12:27 am

    Pat you are the master of engaging your readers. That is how you got to #1 on the Google ranking for “passive income” Keep on educating and we will keep reading.

    I appreciate the way you share parts of your life with your readers too. I found the you tube video of your office (if you can call it that) to be almost as good as coming over for coffee.

    How did you come up with the system you just described? Did it evolve or was it all from research?

    • Reply Pat on January 25th, 2010 at 1:24 am

      It kind of evolved from how I began writing posts from the start, and it also has to do with some basic traffic research and stuff like that as well. It seems to have a nice impact on the readers, as I get many different people commenting on different types of posts and stuff like that.

      Thanks for your comment! Have a great week!

      • Reply JadeDragon on January 25th, 2010 at 1:11 pm

        I’ve gone back and read all your archives. It is very clear to see the evolution of your marketing skills online. You seem to start to teach about something only after you have implemented it successfully – which is great.

        • Pat on January 25th, 2010 at 1:16 pm

          Wow, thanks for taking the time to do that. I wouldn’t teach anything I don’t know about, and on the same thought – I wouldn’t be an affiliate for or promote anything I didn’t use myself.

          Thanks!

  • Reply Tom on January 25th, 2010 at 1:44 am

    This is not truly a linkage, at least my left-brainer nature is pleased by the post. I am also a fan of sophisticated structures, ie. the more *meta* the better.

    • Reply Pat on January 25th, 2010 at 11:36 am

      LOL – tell your left brain I said thanks ;) Cheers man!

  • Reply MoneyEnergy on January 25th, 2010 at 2:30 am

    Good stuff! This was really well written and makes me feel like a slacker for not categorizing my own posts better:) I’ve thought of those different types of posts, and I do publish a range of posts, but it’s a good idea to be systematic about it, too.

    • Reply Pat on January 25th, 2010 at 11:38 am

      Sorry about that! Didn’t mean to make you feel like a slacker. Although it seems like a huge system, it’s really not. A simple list to look at for inspiration before writing a post is all you need to make it organized a bit. Thanks for the comment! Have a great week!

  • Reply Annemieke on January 25th, 2010 at 3:22 am

    I really love how you use structure while you are flexible and creative at the same time.

    About the teaching versus opinion, I realised I read blogs for opinions, not so much for teachings. The best teachings are those I gather bit by bit from many different people who give their experience and opinion.

    That brings me to what you said about someone who restates what we clearly know already. For me that works best if the writers personality shines through their writings, if what they say is congruent with who they are.

    It is often the combination of personality with knowledge that makes it click. And your blog seems like a good example.

    • Reply Pat on January 25th, 2010 at 11:39 am

      Hi Annemieke, thanks for sharing your thoughts, especially about teaching versus opinion. You’re right, because not all blogs are meant to teach. In fact, blogs were originally made for just sharing opinions and experiences like that.

      I appreciate your kind words. Hope to hear from you again soon!

      • Reply JadeDragon on January 25th, 2010 at 1:15 pm

        But an opinion only carries so much value. Eventually we all get to the idea that we should really learn how to move ahead financially or in other ways. Then we seek out facts and instruction.

        • Annemieke on January 25th, 2010 at 1:57 pm

          I realise it is just a very personal preference. And I can sure see that others want facts and instruction.

          But I noticed recently that I really like many different experiences and opinions. Even if they contradict each other.

          As long as those opinions are based on real life and personal experience, which makes all the difference I guess.

  • Reply Daniel on January 25th, 2010 at 3:31 am

    Hey Pat,

    I got to know you from Yaro’s blog and have been a frequent reader and a subscriber too. You are definitely a Master in this field although you are very humble to say you are not.

    You can start your own coaching course or classes to teach blogging and internet marketing. I am sure the responses will be awesome.

    Cheers

    • Reply Pat on January 25th, 2010 at 11:41 am

      Hey Daniel! Thanks! I appreciate that. As much as I’d love to start a coaching or mentoring program, I still don’t think I’m quite qualified yet to do so. I’ve still got a lot to learn myself!

  • Reply Howie on January 25th, 2010 at 5:09 am

    Wow…you’ve definitely got this blogging stuff down to a science, Pat….careful attentiveness to the needs and desires of your readers….it’s been great watching this blog grow….you’re developing a pretty awesome brand, man :)

    • Reply Pat on January 25th, 2010 at 11:42 am

      Thanks Howie! It’s been an honor to have you on board as a follower and witness the progression, which has been pretty amazing to me. Still amazed me every day. Your turn!

  • Reply Howie on January 25th, 2010 at 6:27 am

    ….I don’t mean for this to sound “bad”, Pat….but I think people are generally “self-centered” when it comes to their experience with blogs. I do care if others succeed…but, on the same note….there’s always a sense of immediacy in fulfilling needs when it comes to reading a blog. Tapping into this mindset has made Google a Billion dollar company….people want information and knowledge, and they want it NOW…..I think that’s one of the reasons why your eBook and the digital product industry does so well….people are willing to pay a bit of a premium for specialized knowledge that you are willing to offer….

    lol….a bit sidetracked there…but, yeah, I think your strategy here caters to all your reader’s ‘needs’ really quite well….without really segregating or ostracizing anyone…. :)

    • Reply Pat on January 25th, 2010 at 11:43 am

      How does that sound “bad”? Hehe!

      You’re right, everyone wants things to happen now. Er actually, they want it so fast they want it to happen yesterday. Thanks why I like the eBook business model so much, and tend to stay away from real books, at least selling them online.

  • Reply Nick@Subject2.com on January 25th, 2010 at 6:50 am

    Amazing! This could be it’s own ‘About This Blog’ page Pat.

    I like how you integrated a few different types of posts on here. You could easily follow it up with a weekly breakdown of each of those types of posts leaving you several weeks of content.

    What a great first blog to read early Monday morning.

    • Reply Pat on January 25th, 2010 at 11:45 am

      Glad you enjoyed the article Nick! As I said in my post, I always love to start off with a bang on Mondays. But, don’t think that I won’t come back with something good on Wednesday too! (hopefully, hehe).

      By the way, just became your friend on YouTube! Looking forward to seeing more vids from you soon!

      • Reply Nick@Subject2.com on January 25th, 2010 at 12:23 pm

        cool! just so you know, my fat arse won’t be doing any cool wedding dance videos :)

        • Pat on January 25th, 2010 at 12:28 pm

          LOL. Then I look forward to a non-wedding dance video. :P

        • Scott Costello on January 25th, 2010 at 1:58 pm

          I heard something about you dancing wearing a tutu though Nick!

  • Reply Bart on January 25th, 2010 at 6:53 am

    Wow, Pat. This is what they call the right stuff at the right time. I launched my blog last saturday and I was thinking about the questions you address in this post. It gives me a lot of inspiration. Although not all types of posts are applicable to the topic of my blog, it will definitely help me to structure my posts. Great job, once again!

    • Reply Pat on January 25th, 2010 at 11:51 am

      Congrats on the launch of Wake Up and Start Living! Nice clean look, I wish you all the best of luck with it! Hopefully I can continue to provide you with the right things at the right time as you progress. Cheers!

  • Reply Shane on January 25th, 2010 at 7:05 am

    Wow, that’s some blogging discipline you got going there, Pat!

    I’ve never done the consistant blogging thing, yet. I’ll probably start at some point and then wonder why I didn’t do it all along, but for now, it just hasn’t clicked yet.

    • Reply Pat on January 25th, 2010 at 11:53 am

      I wouldn’t be afraid to say that being consistent with your blog posts, no matter how often you post, is one of the most important factors in maintaining and growing readership. I challenge you to try it for a month, and see what happens :)

  • Reply Steve-Success Factors on January 25th, 2010 at 7:27 am

    Pat, love the systematic way in which you work for your readers. I’m definitely going to keep this in mind. My time is a lot more limited, but I like the idea of the Friday posts, while patterning some of my Monday posts to be like yours.

    • Reply Pat on January 25th, 2010 at 11:54 am

      Thanks Steve! And by the way, thanks for all of your retweets. You’re always the first one, and it means a lot. Cheers!

  • Reply Moon Hussain on January 25th, 2010 at 7:32 am

    Thanks for sharing this “inside” info with us, Pat. It’s cool to see how the successful bloggers plan it all out ;)

    • Reply Pat on January 25th, 2010 at 11:56 am

      Thanks moon! I’m always willing to share what I’m up to, how I do things and what I attribute my success to. More is definitely to come. Thanks!

  • Reply Karen on January 25th, 2010 at 8:28 am

    I really liked this post, because not only did it give instructions on how you do it, but also made me think that I should be treating my blog more like a business (as you do).

    Getting systems in place like this will only make the blog better and better.

    In addition to my regular posting, I already have my Friday’s Links posts, but it didn’t click for me that there are those so many other types of articles that I should be doing until you listed them.

    You’ve given me lots to think about today, Pat, so Thank You!

    Karen

    • Reply Pat on January 25th, 2010 at 11:57 am

      Karen – a blog should be treated like a business with systems and procedures that make working on it as efficient and as rewarding as possible, while still being fun! I think that last part is an important thing many people who try to take things to the next level forget. Keep it fun!

      Glad to spur up some ideas and thoughts for your own blog! As always, thanks for your comments Karen! They are much appreciated!

  • Reply Marty Green on January 25th, 2010 at 8:42 am

    Pat, I really like the way you break down the catagories for your posts. I’m going to think about that when I write.

    Much appreciated.

    Best

    Marty

    • Reply Pat on January 25th, 2010 at 11:58 am

      Thanks Marty! Good luck, and have a great week!

  • Reply Jackie on January 25th, 2010 at 8:52 am

    Flexible structure — I love it. (And I also like the variety.)

    Speaking of left brain/right brain stuff, have you read A Whole New Brain? It’s subtitled about right brainers but really talks a lot about right brain/left brain integration.

    • Reply Pat on January 25th, 2010 at 11:59 am

      I have not read A Whole New Brain, but I am looking to add to my list of things to read/listen to. Would you recommend it for people like us?

      • Reply Jackie on January 25th, 2010 at 6:33 pm

        It’s not related to entrepreneurship, blogging, or internet marketing, so in that sense I guess not. But I did find it interesting, and found it useful to learn more about how people think.

  • Reply Patrenia on January 25th, 2010 at 8:57 am

    I can see how all of this has tied into your becoming a successful blogger. You have created your own method to the madness. I do love the fact that you have made your blog so personal. I have struggled with whether or not I should be more personal with my blog and now I have been convinced that I must. Thanks…

    • Reply Pat on January 25th, 2010 at 12:01 pm

      Haha, I love that – Method to the Madness. That would make a great title for a book.

      I know it can be hard to take the leap and get a little personal online, but as I hope you can see, people have really connected with me here, and it’s awesome. I’ve met some wonderful people, including yourself, who I know I could be friends with offline as well.

      Good luck, and let me know if you need any help with anything! Cheers!

  • Reply Shae on January 25th, 2010 at 11:11 am

    Pat, this was a phenomenal post. Well written with great tips! Just another reason why your blog is one of my absolute favorites. Thanks so much for sharing (as always)!

    • Reply Pat on January 25th, 2010 at 12:03 pm

      Thanks Shae! I appreciate that! Have an awesome week!

  • Reply Howie on January 25th, 2010 at 1:22 pm

    Hey Pat (yep another question…lol)…

    I’m still crafting our sales landing page for InfoBarrel Success, and….hm….is it common to display an “Add to Cart” button more than once on one page? …I want to make the buying process as seemless as possible….

    ….and, is there any place(s) that are BEST to put it? Would it make sense to put one BEFORE the testimonials?……I’m thinking the best place is wherever I’d think anyone could possibly stop and say “Hey, maybe I should definitely get this…”

    • Reply Pat on January 25th, 2010 at 1:29 pm

      It’s best to place is on multiple spots on your sales page. The more chances to catch people in that state of mind (“maybe I should get this”, as you said) the better your chances will be of completing a sale. I think I have 3 or 4 on my sales page, and I’ve seen the same thing on many other sales pages.

  • Reply Ms. Freeman on January 25th, 2010 at 1:33 pm

    I am soooo totally a Right Brainer, numbers and stats put me to sleep as a blogger even though that is what I deal with all day at my 9-5 job.

    The categorical breakdown of blog post types is something that is very effective and is something that I am going to “jack” as you said. LOL :)

    • Reply Pat on January 25th, 2010 at 2:03 pm

      Since you’re a numbers person at work, I can see why they would put you to sleep :P

      As with anything on my site, feel free to use it to improve your own business! Hope it helps! Thanks!

  • Reply Drezz on January 25th, 2010 at 1:44 pm

    Common sense at its best. Think of it this way, there’s a train service (your blog) that makes routine stops (blog posts) at certain times of the day (posts during the week). As more and more people find out about the train and how convenient it is, they will follow the schedule.

    But if you break from that routine without warning, or don’t have a routine at all, don’t expect the riders to keep coming back.

    I learned this lesson the hard way. People are creatures of habit, and they prefer the path of least resistance. You really have to make things convenient and make a conscious effort to do it on a regular basis even if it means inconveniencing yourself at times.

    • Reply Pat on January 25th, 2010 at 2:05 pm

      Thanks Drezz! I love the analogy…keeping to a schedule is probably one of the most important (but under appreciated) parts of maintaining a good and growing blog.

      It is really all about making things convenient for people. That’s what internet marketing is all about. Great insight, thanks Drezz!

  • Reply Scott Costello on January 25th, 2010 at 2:02 pm

    Man my blog is going to be rocking after a few months of reading your great tips! I’m going to copy your post type list and look at it each day before I post.

    Which blog style do you find gets the most interest?

    • Reply Pat on January 25th, 2010 at 2:07 pm

      Dude, I can’t wait to see what your blog is like in a few months. Please keep me updated!

      As far as which type gets the most interest, it’s usually the how-to instructional type posts that people can begin to apply right away. Especially if they can apply things and see immediate results. This makes sense, because people always want things to happen, and happen fast!

      Hope that helps!

  • Reply Robert Love on January 25th, 2010 at 2:50 pm

    I keep meaning to work on a proper sort of plan for releasing a range of articles, whilst I do write 6 articles a week at present for my main blog, I need to vary the type a little more, great advice Pat.

    Good to have a little butt kickin’ sometimes.

    Thanks again.

    • Reply Pat on January 25th, 2010 at 4:08 pm

      6 Articles a week! That’s amazing dude, I wish I could do that at this moment in time, but I have a lot of other projects and mentoring going on. Maybe one day, although I do have the podcast coming up too. Ahh, if only there were more time during the day…

    • Reply Olusegun on January 27th, 2010 at 3:12 pm

      Awesome!

      I guess i’d have to step up too!

      Cheers,
      olusegun

  • Reply Maren Kate on January 25th, 2010 at 3:54 pm

    Categorizing… good idea :) So far I just think of something and through it up there on my blog. But this is definitely a super helpful guideline.. just like your last post on the commenting!

    Cheers

    • Reply Pat on January 25th, 2010 at 4:09 pm

      Thanks Maren! Keep up the good work on your escaping 9 to 5 blog. It’s definitely growing fast! Cheers!

    • Reply Olusegun on January 28th, 2010 at 3:17 am

      Congrats too Maren.

      I have escaped 9-5 too but i still work almost has hard as my businesses cannot run without me at the moment.

  • Reply PAPA on January 25th, 2010 at 4:21 pm

    Pat, I thought my moves were good…I see I’ve got to raise the bar a bit. Though, did do some Jersey Shore “fistpumpin” up in SacTown with friends this weekend. ;)

    Solid Post. Off to tweet!

    • Reply Pat on January 25th, 2010 at 5:34 pm

      Haha, awesome. I hope you had an awesome time! Thanks for the tweet my friend!

  • Reply Dustin | Engaged Marriage on January 25th, 2010 at 4:28 pm

    Great stuff, Pat! I have a hard time anymore deciding whether I’m left- or right-brained…I’m an engineer by degree and day job, but I blog about marriage at night and get into some pretty creative writing. I think that’s what keeps it fresh, though!

    Either way, I’m always digging your posts, man!

    • Reply Pat on January 25th, 2010 at 5:35 pm

      Hey – you got the best of both brains then I guess. Good stuff! Thanks Dustin!

  • Reply Howie on January 25th, 2010 at 4:43 pm

    Never sure where to leave a comment like this, Pat (yep…completely unrelated again…lol)

    Looks like some pretty BIG bloggers are beginning to pick up on this….
    http://www.conversationmarketing.com/2010/01/ehow-i-call-bullshit.htm

    Now, I admit….I didn’t know who this guy was until a few days ago, but, I’ve seen his name tossed around with the likes of SEO specialist, Aaron Wall, from SEO Book….

    The part about “Why eHow’s actions are Evil” is particularly interesting….

    Guess it was the perfect time to write a book about InfoBarrel, afterall…lol :)

  • Reply Robert Hagstrom on January 25th, 2010 at 6:44 pm

    Well, as always, you inform and entertain at the same time. I look forward to your posts, now my antidote to the 9-5 on Monday mornings. Yes, I have a case of the Mondays.

    I always keep a Blog Post Writing Guide, a single sheet bullet point list, in front of me as I’m learning how to do this. I am writing several “pre-launch” posts so I have content when the site goes live. It’s teaching me a lot, and you’re helping me add to this list both directly and by example. By the way, do you have blog post length guidelines you use, such as word-count ranges?

    • Reply Pat on January 25th, 2010 at 6:48 pm

      Hey Robert! I actually do not look at my word count – ever. I don’t want to be tempted to “cut an article short”, or “try and add a little bit more” just because of the number of words in an article. I think if I did do that, it would have an impact on the message I was sending across, and how it was sent – if that makes sense.

      Thoughts?

      • Reply Vincent on January 25th, 2010 at 9:54 pm

        Looking at the word counts does affect the way we write. Sometimes when I look at the word counts of my blog post and if I’m around the 800 -900 words and I would be tempted to cut my article short.

        So word counts isn’t an issue, what is important is to get the point across in the article.

        Cheers,
        Vincent

    • Reply Robert Love on January 26th, 2010 at 1:51 am

      I had the same thoughts as you early on, I saw tips on article length all over the place. I think that a lot of us starting out blogging have very similar questions early on. Guess that’s why Pat’s here to put us straight!

      Trying to avoid shamelessly plugging lol – but I wrote an article on the topic the other day and came the conclusion that it really doesn’t matter about your article length. I’ve seen posts from 200 words up to 3000 words. I think you just say what you have
      to say and the providing it good quality, the rest will work itself out.

  • Reply Robert Hagstrom on January 25th, 2010 at 7:22 pm

    Awesome I’m glad you said that. First I wrote what I wanted based on a mindmap diagram, then went back and edited for clarity, order, and comprehensiveness. I just read some blog tips that gave word-count ranges to use as a guide, but several of my articles are twice as long so I got worried.

    But I needed those paragraphs to get from A to Z on a given topic, and I don’t want to scrimp on what needs to be there. Magazines do this, and it always seems like they’re missing so much information. Of course I don’t want to add filler either; I hate that.

    Sometimes, a topic lent itself to a series (Part I, II, etc.) but some of those parts went long as well. I have a list of several posts that will be like 5 paragraphs only, but they belong in their own post I think. I think the content will be compelling to my audience, so maybe it’s ok it varies in length.

  • Reply Matt Adamo on January 25th, 2010 at 9:15 pm

    Hey pat,

    Creating content is honestly my biggest flaw and my greatest strength. It takes me forever to think of an idea, however when i do i usually blow it out of the water.

    I never really thought of planning out what type of blog post i would write before i did. I think i’ll try this in the future.

    Also it just dawned on me that “asking the reader” posts could really create great community and relationship.

    Once again, Great post!

    -Matt

    • Reply Pat on January 26th, 2010 at 12:31 am

      Hey Thanks Matt! I can tell by your content so far that you really go deep into what you write about. Hopefully this will help you find more topics and subjects to expand on :)

  • Reply Frank on January 26th, 2010 at 12:47 am

    This is a great reckoned, consider the actual web log bookmarked baby!

    • Reply Pat on January 26th, 2010 at 12:55 pm

      Thanks Frank!

  • Reply Rod on January 26th, 2010 at 11:58 am

    Pat, thanks for stopping by my place. I was VERY pleased to find this post, perfect timing as I’m starting my own blog.

    Thank you very much for sharing!

    Rod

    • Reply Pat on January 26th, 2010 at 12:55 pm

      Yeah man! No problem! Good luck with your new site, and I hope to hear from you again soon!

  • Reply Valentina on January 26th, 2010 at 12:37 pm

    The more I visit here, the more I learn … one thing bothers me, I must have a scrambled brain because everything that you post speaks to me whether it is right or left brained!

    You have a great system here and I have taken notes – if I can implement but a portion I will have improved my business plan.

    Thanks for all the good stuff!

    best……………..valentina

    • Reply Pat on January 26th, 2010 at 12:57 pm

      Hey Valentina! Nah, your brain isn’t scrambled!

      Anyways, it’s always a pleasure to provide some info that may help others. Thanks for stopping by, as always! Cheers!

  • Reply Deborah Wall on January 26th, 2010 at 11:17 pm

    Just wanted to stop by and say thanks for this post. It has been really useful and also prompted me to re-read the excellent posts you have referred back to.

    • Reply Pat on January 27th, 2010 at 10:35 pm

      Anytime Deborah! Thanks for taking the time to read some of my older content :) Cheers!

  • Reply Olusegun on January 27th, 2010 at 3:05 pm

    My, My, My Pat!!!

    I totaly love this. I’m hooked to your site as from this moment on. Great post. I have linked to you already.

    i guess you do all your writing alone right?

    How i wish i could have more time to write too. I totally love it – more than 16 hours of the day, there is no electricity in my city (Lagos, Nigeria). :(

    Did you study human psychology or something. YOU ARE ONE TRAFFIC MAGNET (screaming :) )

    Cheers,
    olusegun

    • Reply Pat on January 27th, 2010 at 10:37 pm

      Hey thanks a lot Olusegun! I do all of my writing myself, but it’s people like you who inspire me to do so! Sorry to hear about the electricity situation, I don’t know how I’d be able to handle that, but thanks for spending some of your time with me here on the blog :_

      No, I didn’t study human psychology…but I’ve always been interested in it from a business/marketing point of view! Thanks again, and I hope to hear from you again soon!

      • Reply Olusegun on January 30th, 2010 at 8:56 pm

        You’re welcome sir.

        You inspire me too – more than you know.

        Cheers,
        Olusegun

  • Reply Malini on February 1st, 2010 at 4:31 am

    Hi Pat,
    I just want to say that I am very much a fan after your interview on Problogger and I did reference you on my most recent blog post. Before I could post on your blog – you already did on mine. I am really excited that you did and thanks for the words of encouragement. You have no idea what a world of difference it makes. Thanks again.

  • Reply Karen at fidelisartprints.com on February 25th, 2010 at 10:51 am

    Thanks again Pat,
    Just setting up the AWeber and this information will help with setting up my schedule.

    I do have a question about why you separate your Newsletter content from your Posts Updates? I receive both, but why not have your readers subscribe once? Are you tracking something besides who downloads your E-Book? K.

    • Reply Pat on February 25th, 2010 at 11:05 am

      Hey Karen,

      Some people just want the blog content sent to their email and that’s it. Like, RSS for email. Others don’t want the post updates because they have their own rss readers or just like coming to the blog, but would like additional content – which is why I have Aweber.

      For those who just want the blog posts, I want to honor that and not bug them with broadcasts and information they aren’t primarily signed up for.

  • Reply Marvin Engard on May 27th, 2010 at 6:47 pm

    You can definitely see your enthusiasm in the work you write. The world hopes for more passionate writers like you who aren¡¯t afraid to say how they believe. Always go after your heart.

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