Marketing and Promotion - Now What?You’ve just put up a brand new website, or maybe you’ve had one for a while and it’s just not getting anywhere.

The Good News: You’ve already taken some action. Putting up a website is just one piece of the puzzle that many people who want to do business online can’t even say they’ve done.

The Bad News: You don’t know what to do next.

Better News: You’re in the right place, because I’m going to share a number of tips, techniques and strategies from my own experience that will help you promote and market your web properties.

Unlike putting up a website, however, it can take some time to see the fruits of your labor when trying to get noticed online. Furthermore, how quickly you see results can depend on the actual market that you’re in – the more saturated and crowded a market is, the more strategic and “out of the box” you’ll have to think.

The Smart Passive Income Blog was definitely not the first “make money online” type of blog, and if I were to ask any expert they would have told me to stay away from this niche before getting into it. But as you can see, with some hard work, creativity and consistency I’ve been able to nudge my way into one of the most saturated niches out there, and I’ve done pretty well for myself.

Below are some strategies that I’ve used in the past since starting my online career that you may be able to put to practice too. Not all of these may apply to you and your specific situation, but I’m sure there’s at least one tidbit you can take away from this post, and sometimes it just takes one little thing to really jump start your success. Click to continue…

In mid-2010, I committed to a 90 day extreme home fitness program called P90X and it literally changed me. Physically, I was in the best shape of my life, and mentally I was more energized and pumped than ever before – which had a direct impact on how I executed my businesses and how I lived my day to day life.

I shared my P90x results with you on the blog, complete with before and after pics and detailed stats (Warning: I am shirtless in those pics!) and since then I’ve apparently inspired several others to follow suit and achieve similar results. Being able to inspire and help others through my blog is why I do what I do, and to realize I could help people not only with their businesses, but with their health and fitness too, is such an amazing feeling.

Health, fitness and diet are so important because without our health, we cannot enjoy life to the fullest.

After finishing up P90X, I decided to go through the program again. I started round 2 in December, but after a few weeks I found myself getting bored and stopped my day to day regiment. My diet slowly started to include food on the “do not eat” list (the Holidays did not help!) and although my physical appearance did not change, my stamina and mental endurance did.

I caught myself slacking and started over again, only to go through the exact same pattern: start off strong, but lose energy over time.

What was happening to me? Click to continue…

Google's Algorithmic ChangeOver the past 24 hours I’ve received at least 20 emails from readers about Google’s recent algorithmic changes, asking me how it might affect my backlinking strategy and approach to building niche sites.

In case you’re not up to date, this is what the latest algorithm changes do, according to the Official Google Blog:

This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites-sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

This change apparently has an effect on about 12% of search results, so this is really significant and a lot of people are already feeling the effects of it.

*Note: as I write this, the changes only effect rankings in the US. Google is rolling out changes world-wide over the next couple of weeks.

So how does this effect niche sites? Click to continue…

It’s happening again – Facebook has made changes to its business/fan pages and now all of the videos I have about creating a page and landing pages are out to date, including the one I published just a couple of week ago.

There are already a number of articles that do a great job of explaining the Facebook page redesign, but for your amusement I’ve created this little 3 minute video for you using the software from XtraNormal, which was used to create a lot of extremely viral videos you may have already seen, including this one.

More “real” content coming Monday, but until then, enjoy!

(click here to watch the Facebook Pages Update and Redesign video on YouTube)

Update: After creating this video, I found out that Facebook had made a glitch when they first rolled out the new pages, accidentally shrinking the middle portion of pages from 520px to 493px, which I address in the video. Facebook has since reverted back to the original 520 pixel page.

Of course…

Check out my updated Facebook Page Here.

As a blogger who does both video and podcasts, I’ve invested in a number of gizmos and gadgets to help me run my businesses. Below, you’ll get an over the shoulder look at exactly what I’m working with. Also, please note that some of the links below are affiliate links to Amazon.

The Desktop Computer

Currently, I’m running a 24″ iMac Computer. This piece of hardware was my very first Apple purchase made back in October of 2006 and I’m extremely satisfied with it. It’s really handy for all of the graphic design and other multimedia stuff that I do on a daily basis. Plus, because I have an iPhone app business, the Apple computer is quite necessary.

For those of you who want the specifics, it’s a 2.4 Ghz Intel Core 2 Duo with 4 GB 667 MHz DDR2 SDRAM, and her name is Betsy.

24inch-imac Click to continue…

Exactly 12 hours after I posted my previous niche site duel update, my niche site took a giant leap from #117 in Google (where it was sitting for about 5 days), to #58, and now it’s sitting at #53. This was very encouraging because it means that my backlinking strategy is totally working, which is perfect timing because that’s exactly what I’m going to share with you today.

(sidenote: I’ve been getting a lot of emails about how to check your rankings in the search engines lately. Answer: How to Find Your Google Keyword SERPs Ranking)

To quickly reiterate, backlinks (links from other websites to yours) are the key to moving up the ranks of search engines. The quality is far more important than the actual number of backlinks, so it’s our goal to get them primarily from sites that have a high Google Page Rank.

There are a ton of different ways to get backlinks, but I’m only going to share with you my specific techniques that I’m using specifically for this niche site duel. Click to continue…

Procrastination SuccessWhen I was in Architecture school at Berkeley (Go Bears!), my classmates and I suffered long, hard nights at the studio drawing massive plans, building detailed models and drinking lots and lots of caffeine.

Some of our semester long projects required over 60 hours of work per week, in addition to our actual class time for both Architecture and general education courses. It was nuts, and because we had segments of the semester long project due about every 2 weeks, I often found myself pulling all-nighters, crashing on a nearby couch, or in a sleeping bag under my desk.

Most of my classmates were right there with me, pencils in hand – however there were a few select students who just seemed to never be around until the last couple of days before each deadline.

My studio mates and I always thought, “There’s no way these people are going to finish in time. We’ve been here for almost 2 weeks straight, and they come in with 2 days left before the deadline with nothing.” Click to continue…

Can You Describe Your Website in Three Words?This is a short post – yes, but a powerful one. It involves a little bit of participation, so please don’t be shy...

A couple of weeks ago, I shared this little exercise on my Facebook Page.

I asked my followers to share a link to their website and describe it using only three words.

Any words, but only three.

After over 100 responses, I found that this simple sounding task was actually quite hard for some people, and in fact it made some rethink the entire concept of their websites and why it exists.

So today, I invite you to do the same. In the comment section, please only respond with three words that describe your site. Do not include a link in the comment section, because my spam filter might block you. Instead, put the link in the URL field under where your name goes.

3 words only. No URLs. Oh, and no hyphens either…sneaky people!

I won’t leave you with any more instructions, but here’s something to think about:

What three words will you choose that make you stand out from everyone else?

This is your “abridged elevator pitch”, so make it good.

Oh, and there will be something nice in store for the few that stand out to me the most. Be sure to leave your correct email address in the required field so I can contact you.

Lastly, I hope you’ll join me in celebrating the launch of The Smart Passive Income Podcast this coming Monday. I’ve been working hard setting everything up, but it’s finally here!

Cheers!

coat-desk-chairWhen I was attending architecture school at Cal, I took a class called Environmental Design 11A: Intro To Drawing. It was four hours of class on Monday and Wednesday, and a meetup for an hour on Friday as well. The crazy part was that this didn’t include the time that was needed to complete our weekly projects. In total, I was averaging about 35 -40 hours a week just for this one class out of my entire schedule. Ah, the life of an architecture student.

During the semester, we were taught that one technique to make our drawings look more realistic is to not focus on the object that you’re drawing, but to focus on the shadows on and around the object instead. Why? Because shadows are everywhere, we just don’t realize it.

If you take a quick glance around the environment you’re in right now, whether your inside a home or office, or outside in a cafe – you’ll begin to notice that shadows are everywhere. Even in and around the keys of your keyboard lie a very precise pattern of shadows.

If you try to draw something, it will not look realistic without shadows.

After I learned this lesson, I began to look at the world in a different way. I noticed shadows everywhere, and I became a better artist as a result. Some of my non-architecture friends thought I was weird, because I would point out certain shadows that looked really fancy or interesting to me. Ah, the life of an architecture student. Click to continue…

If you’re not interested in my recent wedding and honeymoon, feel free to ignore this post and come back in a couple of days when I talk more about making money online. I just wanted to take a moment to share this special moment in my life with you, since it’s the reason why I’ve been gone the last half-month (hence all the guest posts.

I was recently married on 2/21/09 in San Diego. I make a joke about this date with my wife all of the time, and she always gives me a funny look as a result. The date, February 21st, also known as 2/21, or as I like to say, “two to one”, like two families becoming one…hah. Anyways…it had been raining the two previous weekends, so we were really blessed to have a nice, clear sunny day in San Diego for our wedding. Click to continue…