testing

Traffic Isn’t Everything – What You Need to Know About Conversions and Click-Through Rates

I've been in hardcore "video mode" lately as I'm in the middle of creating content for a new product, so I thought I'd bring some of that energy to the blog and mix things up a bit by posting a video instead of a normal post or podcast. I had a ton of fun shooting [...]

How To Test Your Online Product Before It’s Even Made – Part 4 | The Sales Page Test

This is the final part of the 4 part "How to Test Your Online Product Before It's Even Made" series. In part 1, we discovered how to know if a market even exists for our product idea. In part 2, we learned how to figure out the benefits of our product and learned about the [...]

How To Test Your Online Product Before It’s Even Made – Part 3 | Lead Capture

This is part 3 of 4 of the "How To Test Your Online Product Before It's Even Made" series. In part 1, we made sure a market exists for our product. In part 2, we discovered the features and benefits of our future product and deconstructed the philosophy behind the "two-phase" sales process. Here in [...]

How To Test Your Online Product Before It’s Even Made – Part 2 | The Two Phase Process

This is part 2 of the "How to Test Your Online Product Before It's Even Made" series. In part 1, we discussed how we can make sure a market exists for our product. Here in part 2, we're going to dissect the nature of our product, and prepare it in a way so that we'll [...]

How To Test Your Online Product Before It’s Even Made – Part 1 | Making Sure a Market Exists

The purpose of this 3 or 4 post series is to save you time and money. I'll take you though the steps you can use to determine if your new idea or product that you want to create will be worth your time and effort. Which guy would you rather be? Jim, who spends a [...]