social media

SPI 132: Social Media Strategies and Automation Tools with Laura Roeder

I'm excited to chat all things social media in this episode with Laura Roeder, founder of Edgar - a tool I've been using successfully over the past few months to automate and schedule my messages. Here's what to do, and what not to do on social media...

SPI 089: Gary Vaynerchuk and How to Fight and WIN with Social Media (+My 50 Book Giveaway!) #JJJRH

Sweet! Gary Vaynerchuk is on the show with us today! Gary's new book - Jab, Jab, Jab, Right Hook is all about how we can best utilize different social media platforms so we're not wasting our time and giving our content and brand the attention it deserves. Beyond specific social media strategies, we talk about Gary's inspiration and energy, and also a lot of his struggles too. Also, click through to learn how to win 1 of 50 free copies!

Internet Prophets, Social Media Marketing Podcast and More!

I've been working hard on my new book this week and I'm really excited to be making some good progress. I still have a long road ahead of me but I'm hoping to get the first draft finished before our baby daughter arrives sometime at the end of next month. Our firstborn was a month [...]

What You Need to Know About Twitter

I'm headed back home from Boston today (I was there for the premiere of Crooked Arrows, which was awesome! Pictures of the red carpet event to come soon!), but in the meantime I'm really happy to share a wonderful guest post by my good friend Tom from Leaving Work Behind. It's funny because I actually [...]

Over-Empowerment, Entitlement, and Anonymity: The Dark Side of Social Media

This is a guest post by Danny Iny from Firepole Marketing, who caught my attention when I read a fantastic guest post of his on another blog. I'm currently taking a couple days off to enjoy time with my family for Thanksgiving, but I encourage you to read this important post about the other side [...]

A Real Life Example (and Analysis) of Epic Content Gone Viral

I love to give advice here on the blog, but when people take action, implement those ideas and see massive results - I love it even more! This is why I do what I do. A couple of days ago, I received an email from Jim Harmer, an SPI fan who blogs at Improve Photography: [...]

A Killer Combo for Smart Twitter Users

I don't discuss Twitter very much, but I'm an avid user and have definitely experienced the benefits of having a Twitter account for my brand. If you're on Twitter, you'll definitely want to pay attention to this killer app combo that was brought to my attention by my good friend Cliff Ravenscraft of He showed [...]

7 Ways to Be Everywhere – Building a Brand Online

Last week, an SPI reader asked me the following question: "Pat. You seem to be EVERYWHERE online. Everywhere I go, people are talking about you and your name always comes up. How do you do it?" To be honest, I never believed I would become this successful online, especially with SPI - a blog in [...]

The End of a Blog Post is Just the Beginning

The end of a blog post is just the beginning. What I mean by this statement is that a lot of a blog's success is not only determined by what you write, but what some of your readers do after they finish reading what you write. Blog readers are divided into two groups: those who [...]

51 Blogging and Online Marketing Tips for the New Year

Here are 51 blogging and internet marketing tips that you can use as inspiration for the upcoming year. 1. Revisit your goals. Take a moment and rewrite your goals. You may find that they may have changed since the last time you really took a good look at them. If you don't have any goals, [...]