Archive for the ‘marketing’ Category
This is a guest post by Kim Roach of BuzzBlogger.com. She provides us with some novel ideas for growing our blogs, some of which I’ll be trying out very soon. Enjoy!
I just finished off a large Starbucks Doubleshot and have now settled into my favorite chair to share with you some of my favorite (largely untapped) traffic strategies.
These aren’t your traditional, run-of-the-mill traffic tactics that you hear all over the web… article marketing, guest blogging, forum marketing, Twitter, etc…
All of those are fine and good, but in this article, I’d like to go outside the box a bit and show you 5 little-known traffic strategies that I’ve been using to grow my blog.
So, without further ado, let’s dive in…
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In my last post, The Beginner’s Guide to Starting a Newsletter, I detailed the why and how to get started with a newsletter for your blog or online business. I’ll have to admit that I’m quite proud of that post (with 5 hours and 4000 words invested into it), however there’s one thing that I did not touch on that is probably the most important element to understand when it comes to your newsletter: what to put in it.
That’s what I’m here to discuss today.
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At the beginning of the year, I started a newsletter here on SPI and used an eBook I wrote, eBooks the $mart Way, as a free gift to help generate more leads. Three months later, I now have over 2,250 people signed up for the newsletter and it averages about 30 new subscribers a day.
I have no previous email list to compare these numbers with, so I can’t say for sure whether those are stellar numbers, or just average – but either way I’m very happy with the results and would love to share with you how it’s all done, especially for you beginners out there who have been emailing me non-stop about it. I apologize I’ve waited this long to write this post.
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I know a lot of you have been asking me about Article Marketing and what exactly it can be used for. Well, since I only do minimal amounts of Article Marketing, I’ve found someone who has much more experience to write about it for you today. Feel free to ask any questions in the comments below if you still have questions unanswered. Enjoy!
This is a guest post by Henri Junttila from Wake Up Cloud.
Do you want to generate more traffic to your blog or website? Do you want to increase your subscribers, sales and fans?
It can be done, but only if you’re prepared to work hard. You’ve probably heard people say that article marketing is dead. I’m here to tell you it’s not, because I’m currently using it successfully.
There will always be people that proclaim that everything’s dead. Google Adsense is dead, blogging is dead and whatever else.
These are the people that have failed and want something to blame. Increasing traffic to your blog and website is extremely simple with article marketing, so let’s get started, shall we?
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Hello. My name is Pat, and I’m addicted to watching infomercials.
Call me crazy, but I love to watch infomercials. Why? Because it’s a totally free marketing lesson that we can apply to what we do online.
If you think about it, the whole purpose of an infomercial is to get a direct response from its audience, hence the term direct response television, or DRTV for short. Isn’t that the kind of marketing you and I are interested in? Getting a direct response from our audience?
Whether you’re just a blogger, or selling multiple products online, we’re all trying to follow a similar model:
- Grab people’s attention and make them stick around.
- Connect deeply with people through their desires, emotions, wants and needs.
- Make our audience perform some kind of call-to-action (i.e. comment, opt-in, click on an affiliate link, or make a purchase).
Furthermore, the infomercials you see on television are optimized to the highest degree – they weren’t just randomly put together. In fact, they’re the result of proven formulas, months of production and a long history of sales data, all with the goal of engaging the most people and making as much money as possible.
There’s a lot we can learn from infomercials.
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No huge intro needed for this post. Here are 10 actionable items that you can do right now to improve your online business or blog:
1. Re-Evaluate Your Goals
On a piece of paper (yes – paper), write down where you want your business or blog to be a year from now. Think about the following when doing so:
- Number specific items, such as:
- earnings
- traffic
- sales
- subscribers / followers
- etc.
- Non-number specific items, such as:
- authority
- design
- happiness
- lifestyle
So often, we get stuck in the routine of just doing things, that we forget exactly why we’re do what we’re doing. Re-evaluating your goals will give you that boost of energy you need to get things done, and possibly even help you realize that you need to do things a little differently to get to where you want to go.
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You have the ability to create the perfect online course for your audience.
The real question is, what makes the perfect course? How do you create a product that your readers would just die to have access to?
Obviously, it would have to have information that your readers want, not what you think they want. But how do you know exactly what that is?
It should also present the information in a way that is best suited for their taste. But again, how do you know?
If only your audience could tell you exactly what they wanted. It would be as if they created the product for you. How awesome would that be?
Well, that’s exactly what you should do.
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The most powerful marketing tool is a story.
I’ve recently started to reread one of my all-time favorite books, Made to Stick: Why Some Ideas Survive and Others Die, and in it there’s an entire section dedicated to the power of storytelling and how it gets people to pay closer attention to what you have to say.
If you think about it, it’s absolutely true. We’re so much more in tune when someone is telling us a story, as opposed to when someone is just “talking at us”, or lecturing. All of my favorite professors from college were ones that were masters of storytelling.
Stories are powerful, and when combined with marketing, the results can be out of this world.
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Here are 51 blogging and internet marketing tips that you can use as inspiration for the upcoming year.
Mindset
1. Revisit your goals. Take a moment and rewrite your goals. You may find that they may have changed since the last time you really took a good look at them. If you don’t have any goals, than what are you working towards?
2. Remember where you were. Where was your online business or blog at one year ago? Are you seeing any improvements? If yes, be proud of how far you’ve come along and the fact that you haven’t given up. If you haven’t seen any improvements, why do you think that is?
3. You can always do a little bit more. If you’re up to it, try this 2-step exercise:
- Raise your hand as high as you can.
- Raise your hand even higher.
If you do this exercise, you’ll notice that you can always stretch your hand a little higher, even though you were told to put it as high as you can at first. When I did this exercise as a teenager, it changed how I thought about everything I did after that moment. It made me realize that I can always do a little bit more. Apply this to what you do online.
4. Take action. As I mentioned in my first law of business and success, every business in a state of motion tends to remain in that state of motion unless an external force is applied to it. With that in mind, you can read and get inspired all you want, but nothing will happen unless you take action. Become the external force that is required to get your blog, business and life to exactly where you want it to be.
5. Flaunt your unique. In other words, know what makes you stand out from the crowd, and milk it. In order to succeed, especially online, you can’t blend in and just be another blog or website that talks about X. Your site can still be about X, but you should be one of the only ones that does Y, or Z.
6. No fear. Fear kills progress, and it kills business. When you’re reluctant to take an action or do something new, take a minute and think to yourself, “what’s the worst that can really happen?”. The worst usually isn’t as bad as you might think.
7. Failing is okay. We all want to succeed, but we shouldn’t ever be afraid of failing. Failing is part of the process and teaches us valuable lessons along the way. Learn from your mistakes, and improve on your next attempt.
8. Don’t work more, work smarter. When we think of putting in the extra mile to get things done, we often think that means just putting in more hours of work. Instead, think of ways that you can work smarter, which will accomplish the same (or even more), in a considerably less amount of time. It may take a small investment of time in the beginning to figure out how to work smarter, but you’ll make up for that time (and stress) soon enough.
9. Give back. I truly believe in “online karma”. The more you help others and the more you give back, the more success you will find. If your primary motivation is just to make as much money as you can and do things just for yourself, you’re only going to see a limited amount of success, if any.
10. Just freakin’ enjoy what you’re doing! If you enjoy what you’re doing, it doesn’t become work anymore. You’ll accomplish more, and be happier. If you’re not doing something you enjoy, why not?
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In my latest monthly income report, you may have noticed that my affiliate income had surpassed my direct income from the electronic products that I sell online. I received a lot of comments, asking me to explain more about where my affiliate income comes from and how it works.
Instead of just breaking down where it all came from – how much this, and how much that – I decided to turn this post into something a little bit more useful that would do more than just tell you how much I earned. Again, I’m not here to show you the money I make online, I’m here to show you how I make money online, and what I’ve learned along the way.
When thinking specifically about affiliate income, I determined that I could divide how people earn money as an affiliate into three primary categories: Unattached, Related, and Involved. I’m speaking in terms of how we are associated with the product or products we may be an affiliate for.
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No, I'm not a millionaire, but I am living off of passive income made online. I'm here to show 
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