In part 1 of this mini series about video marketing on YouTube we discussed two important topics:
In part 2 we’re going to cover some tips and tricks for what to do after your video is recorded with the title, description and tags.
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YouTube.
It’s been around for over 5 years, yet for some reason most bloggers still haven’t explored the video sharing platform where millions of people around the world are watching over 2 billion videos a day.
I took the SPI brand onto YouTube on September 26th, 2009 for the same reason I do everything else I report on this blog – to see if it’s a worth while place to invest my time.
276 days later, I can truthfully say that I’m more than pleased with the results of my experiment with YouTube to expand the SPI brand and audience base. Here are some quick numbers from my account as of today:
That’s an average of about 1 new video every 2 to 3 weeks. Considering that the average length of my videos is about 6 minutes in length, you can get a feel for just how much time I’ve really dedicated to this “experiment” – 6 minutes every 3 weeks.
Not a huge amount of time invested, but you can see that I’ve earned a considerable number of views and a good amount of subscribers as a result, which has ultimately increased traffic to my blog as well as helped to earn a few affiliate sales here and there. Without much additional effort, my daily viewership continues to grow as you can see below:
By no means would I call myself a YouTube expert, but I’ve picked up a few tips and tricks along the way that may help you expand your brand, increase your views and grab more subscribers if you do decide to expand onto YouTube, if you’re not on the platform already.
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This past Wednesday, I held my very first webinar. So far, the feedback has been excellent and apparently it was good enough that it taught both beginners and advanced some new things about keyword research and search engine optimization. A huge thank you to those of you who attended, and especially those of you who took extra time to email or message me with your appreciation.
A replay of the webinar will be available very shortly for those of you who missed it or who want to watch it again. Please make sure to follow me on Twitter, or join me on my Facebook Page (which just surpassed 2000 fans!) for a link when that becomes available. It was supposed to be available today, but there were some technical problems which I’ll talk in more detail about below.
Update: The Webinar Replay is now available!
It was definitely a fantastic learning experience. I was used to shooting videos and screencasts for YouTube, so it wasn’t a total “OMG what am I doing” type of thing, but the fact that there are people watching you LIVE makes it so much more interesting, and honestly a lot more fun too.
If you have an audience base (or even if you don’t, and you want to expand your audience base), I definitely recommend holding a webinar. I can imagine it being somewhat scary, especially for those of you who are shy and nameless behind your blogs and websites, but it’s like what Tim Ferriss preaches in the 4-Hour Work Week: you have to learn how to put yourself in uncomfortable situations if you want to get anywhere with your business, and in life. Or, as I like to say it – take bold actions.
Below are 10 things that I learned from my first webinar experience that you can use to be ahead of the game when you do your own.
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When you visit a non-existent URL on a website, you’ll often come face to face with an error similar to the following:
“Oops! We couldn’t find what you were looking for.”
or…
“Page not found.”
What you’re actually seeing when you come across this error is the “404 Page”, which is a page that your browser goes to when the page you were looking for was – well – not found.
Common reasons for landing on a 404 page include:
Whatever the path may be, when people land on your 404 Page they will most likely exit your site.
It’s sad, but true. People are spoiled, especially when it comes to searching and surfing online, so when they don’t immediately find what they’re looking for – it’s on to the next thing like there’s no tomorrow.
However, there are things we can do as website owners, bloggers and internet entrepreneurs to decrease the chances of people leaving our sites when they do reach a 404 Page, which I’ll outline for you below.
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Last month, I read a great blog post on Daniel Scocco’s Daily Blog Tips entitled, The Blog Post Checklist: Use Before Hitting Publish. In it, he lists 13 different things you should do with each and every one of your blog posts before you take the article live. It’s a very thorough and well-written piece of content that I suggest you read if you haven’t already.
There are a lot of other resources on the web about what you should do before you publish your post, but there isn’t that much information about what to do after – at least not in an easy to read checklist format that you can use, until today.
Why is this important?
Because to me, 50% of a blog’s success comes from the actual posts on the blog itself. The other 50% comes from what happens after that content is published.
Unfortunately, many bloggers tend to work hardcore only on the first 50% (publish and done) and therefore only see 50% of their potential results. Growing a successful blog takes work, and the work doesn’t end with the content on your site. Follow through with your posts and you’ll see better results in less time.
Below, you’ll find a description of each check, but you can download a PDF version that you can print out if you’d like.
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Have you ever had one of those moments when you thought to yourself, “It can’t be that easy…can it?”
Well, that’s what I thought after I learned this technique to increase the open rates of broadcast emails. Keep reading, and you just might think the same thing.
For those of you who don’t know, an “open rate” is the ratio of emails opened by the number of emails sent. Sadly (but truthfully), not everyone who you send an email to will open it. In fact, some say that an open rate of only 50% is actually quite high, but it all really depends on a number of factors, including:
No matter what your initial open rate is, there is one thing you can do that will immediately increase your open rate, and it only takes a minute:
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In Monday’s video post, I highlighted a tool that I use for search engine optimization and keyword research called Market Samurai.
Well, the response to that video was amazing! I received a ton of emails asking for more information about Market Samurai and how to use it. I thought more people had heard of it before, but I guess I was wrong.
Rather than use up several blog posts writing about different SEO and keyword research strategies for this one specific tool (which I know some of you already know how to use, or just aren’t that interested in), I decided that I would love to hold a free webinar for those of you who are interested in learning more.
This webinar wasn’t planned at all, but I’m honestly super stoked about doing this for you. I’m always really excited to teach people stuff, especially with stuff I know will help them succeed online with their blogs and businesses.
The webinar will cover a lot of the different aspects of Market Samuari that I just didn’t have time to go through in my last video. At the same time, I’ll be covering basic SEO and keyword research strategies to go along with it. So, even if you’re not interested in Market Samurai, but interested in learning more about SEO and keyword research, then you may want to come and watch the webinar too.
It will be held on Wednesday, June 23rd at 6:00pm PST (9:00pm EST). It will be 1 hour long, and I’ll do my best to cover as much as possible within that hour.
So, if you’ve picked up your Free Trial or downloaded it already and want to learn more about how Market Samurai can be utilized, or you’re thinking of trying it out but want to watch someone else go through it first, OR if you’re just looking to learn more about SEO and keyword research, please feel free to register for my webinar by clicking the link below:
Click Here to Register for Pat’s Market Samurai Webinar
There are a limited amount of spots available, so please register soon to get a space reserved first come, first serve. If you see that there are no more spots available, I’ll do my best to open up more spaces.
Thanks again for your support, and I hope to see you there!
Oh, and since this is my first webinar, you can be sure I’ll be documenting the entire process so I can share with you later exactly how you can do one too.
If you have any comments, questions, concerns, rants, or you just want to say hi – please feel free to leave a comment below. Cheers!
Today, I thought I’d mix it up a bit and publish a video post. I really enjoy doing them, especially when I get to use my “electronic whiteboard”, as you’ll see.
In this 10 minute video, I talk about how I do keyword research when it comes to the blog posts that I write, the articles that I submit to article sites, and selecting potential profitable niche sites. I also show you exactly how I do a bit of SEO “espionage” to scope out exactly what I have to do to out rank my competition.
I’ve included a rough transcription below the video for your convenience.
(Watch Mastering Keyword Research and SEO on YouTube)
Market Samurai Free Trial: http://www.smartpassiveincome.com/market-samurai
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Right now, I’m in the middle of one of the most intense home fitness workout programs available – P90X.
P90X is 90 straight days of gut-busting, iron-pumping, fat-trimming, muscle-building, endurance-enhancing, nutrition-mastering, life-changing hell…and so far – I love it.
Today I completed Day 4, which was the yoga disc. I’ve never sweated more in my entire life and I have newly found respect for anyone who does yoga on a regular basis. It’s no wonder why some of the world’s top athletes take yoga classes.
Anyways, this post isn’t about why I’m putting myself through this program, or even about how awesome their marketing campaign is. I will, however, keep you updated on my progress every thirty days. I’ll even include before and after pictures (once I have a less embarrassing after picture to show you in 30 days). Just as a forewarning…I will be shirtless in those photos (gasp!).
I’m doing this partly to keep myself accountable for staying focused and crushing it during each workout, and partly to motivate any of you who may be looking to make similar changes in your life as well.
P90X is about making extreme changes in your body and in your life, and many of the tools and philosophies behind the program are directly related to becoming a successful entrepreneur. I’d like to share these with you today.
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A mastermind group is mandatory to achieve online success.
I wholeheartedly believe this statement because I would not be where I’m at today if it weren’t for the mastermind groups that I’ve been a part of since I began doing business online.
Sure, you can make progress without one, but in order to quickly get to that next level in your business, where things can really begin to accelerate, you need to join a mastermind group.
If you’re serious about wanting to achieve high levels of success, you need to join a mastermind group.
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