email marketing

How to Land Your Emails in the Gmail “Primary” Tab Every Time

Mid-last year, Google updated the Gmail interface to include "tabs". You might not know it, but the emails you send to your list may end up in the promotional tab (aka. no man's land). Here's what you can do to help increase the likelihood your emails will be seen by your subscribers.

How I Increased my Email Subscriptions by 315% (And the Small, Quick Thing That Made it Happen )

Last week, I wrote a post that went sort of viral. It didn't get millions of pageviews or land me on the front page of Reddit.com, but after 7 days it was shared 1,092 times, it produced a huge traffic spike and 231 people took time to leave a comment. This post is full of [...]

A Ninja Email Autoresponder Trick You Can Use to Save Time and Make More Money

In this post, you'll discover how one simple addition to your email autoresponder series can help you include and control specific, real-time content within your pre-written email series. Hundreds, potentially thousands of people are getting automated emails from you - here's how you can take advantage of that and earn a little bit more too.

Why I’ll Be Using LeadPlayer to Play ALL of My Videos

Today, I'm going to introduce you to a new Wordpress plugin that I've been testing here on the blog for the past month called LeadPlayer. It's one of the most creative and best plugins I've had the pleasure of installing on SPI. But before I get to the plugin and exactly what it does, there's [...]

SPI 045 : How to Win With Your Email List (Part 2 of 2)

In this session of The Smart Passive Income Podcast we continue the discussion about email lists and how to win with them. In about 2 years, I've been able to quickly grow a list of 35,000 subscribers, encourage an email open rate of 50 and 70% (the industry standard is typically 20% or less) and [...]

SPI 044 : How to Win With Your Email List (Part 1 of 2)

In this session of The Smart Passive Income Podcast, I'll be sharing my thoughts about email lists - specifically why they are absolutely crucial for any online business or brand to have, how to start building one and what you can do to maximize the number of subscribers who sign-up for your list. This particular [...]

How to Track Email Conversions in Google Analytics

This is a step-by step tutorial that will help you configure your Google Analytics account so that you can track email conversions. Why would you want to do this? Because once you set this up you can quickly (in seconds) see how many people are subscribing to your email list, where they are coming from and [...]

How to Get More Subscribers and Traffic With a Take Action Area + Optin Skin Bonus

For the past two weeks I've been secretly running a new plugin behind the scenes of The Smart Passive Income Blog, which I know is going to make a lot of people extremely happy. First, an interesting and related backstory... In January of 2010 I launched a major redesign of the SPI blog, which is pretty [...]

A Detailed Look at My (Non-Aggressive) Email List Strategy

A lot of the strategies that I implement here on SPI are a direct result of seeing what other people are doing - and then doing the exact opposite. For example, most people don't share their income publicly online, while I have my Monthly Income Reports. A lot of people say to stick to one [...]

Conversion Strategy Results and the One Page You MUST Include an Opt-In Form On

In today's post, I'll be comparing the number of people who subscribed to my email list on various locations on The Smart Passive Income Blog before and after I implemented a simple strategy recommended to me in Derek Halpern's SPI conversion strategy video. To summarize what Derek suggested, I was definitely not giving myself the [...]