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Cool Things We Can Learn About Internet Business From Analytics

Ever since I began my online adventures, I’ve always kept close track of certain statistics. As you already know, I’m very into the earnings of my different passive income streams, but I’m equally interested in the website traffic statistics too. When I started, I was fortunate enough to sign up for Google Analytics, Google’s free website traffic analyzer, and even though I haven’t taken advantage of everything it can do, I still find it very interesting, informational and inspirational.

I say inspirational because just from looking at the graphs and charts, I can track my progress and learn from it. Here are some real life examples and screenshots from my own website at intheleed.com, and what YOU can learn from them. Click to continue…

Author : Pat | Posted on : May 14th, 2009
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How to Run Free Split Tests Using Google Optimizer for Better Results

Do you want a poor website? Of course not. We all want to make our websites the best websites they can be. We all want them to grab more attention, catch more subscribers, and increase our sales and popularity.

In a previous post, I talked about how I spent just 5 minutes to change my “buy it now” button, which this increased my book sales by almost 25%. The new button I used was proven to work because it was “split tested” with a multitude of other buttons with different sizes, shapes and color combos.

To recap, a split test is a test that involves showing different variations of something to equal amounts of different and random people. The test will determine which variation does better than the others.

Like I said before, companies will spend millions of dollars to do these types of tests using a number of focus groups and analysts – it’s ridiculous. Thanks to Google and the power of the internet, we can do this with ease for free. Click to continue…

Author : Pat | Posted on : December 27th, 2008