Comments on: Benefits Sell, Features Don’t, And Here is Why

By: How to Retain Your Subscribers Like a Pro | The Smart Passive Income Blog

How to Retain Your Subscribers Like a Pro | The Smart Passive Income Blog — Fri, 21 May 2010 08:08:22 +0000

[...] to create a separate page on your domain that is dedicated solely to outlining the main benefits (not features, but benefits) of your free report, and then ask them for their name and email address. This is otherwise known [...]

By: Jason

Jason — Fri, 14 May 2010 14:53:20 +0000

Great article Daniel… Although I know this information at my marketing core, it’s so easy to lose track and focus on the features. I spend so much time writing about the features and when it comes time to tell anybody about the book or article, it’s about the features.

I will definitely try keeping my focus on the hole and not the drill.

Thanks…

By: Michele - NewBizLady

Michele - NewBizLady — Mon, 26 Apr 2010 17:23:32 +0000

Really cool article Daniel! It’s always been a challenge on trying to distinguish between the benefits and the features. Using the example was a great way to get your message across about the difference.
From now on, every time I’m writing about a product all I’ll be thinking about is the ‘hole and not the drill’
Thanks for sharing!

By: Writer - Freelance Writer

Writer - Freelance Writer — Sun, 25 Apr 2010 01:20:26 +0000

I’m reading this as I’m about to update my resume. The resume service I consulted made very similar points to your post the other day. Your post is timely, it will definately help me in selling my skills to a potential employer! Thanks!

By: Corey Freeman - Simple Blog Coach

Corey Freeman - Simple Blog Coach — Sat, 24 Apr 2010 02:36:08 +0000

Awesome post! I’m revising my sales page and was just wondering how I could make my membership site more appealing. This concept makes perfect sense and I can definitely see how it would be effective…

Finding the solution to a problem is definitely a huge selling factor. I didn’t get a 21″ imac because I wanted the shiny screen. I got it because I wanted the processor so it wouldn’t slow down when I have design stuff open. ^_^

By: Alexei

Alexei — Fri, 23 Apr 2010 23:18:07 +0000

Cannot agree more. I’ve just wrote my own e-book and was looking for Open Office ebook template to format it. Ended up with one site that was offering them for 10 euros. And bought one because:
1. It will solve my problem
2. It loked nice

I didn’t care about how it was implemented and what features were inside. It solved problem I had at the moment. I’m happy.

By: Stefan | StartupJourney

Stefan | StartupJourney — Fri, 23 Apr 2010 11:18:28 +0000

Great post Pat! This is really something a lot of businesses don’t get right! Although with some products you won’t get around highlighting the features as well (e.g. software products). 37signals, for example, would not be able to sell their products properly without highlighting the features. I guess it really depends on the product. Some people might actually buy a car just because it has a certain feature which might not have any tangible benefits for others (e.g. extra powerful speakers vs. regular speakers).

By: Andrew@BloggingGuide

Andrew@BloggingGuide — Fri, 23 Apr 2010 07:32:28 +0000

This is really a great concept. The comparison between ebook a and ebook b has made it all clearer. Stating the benefits of your product would be the best sales pitch ever. Thanks for this post.

By: Julius

Julius — Thu, 22 Apr 2010 19:52:30 +0000

I also think placing yourself in the shoes of your readers can help you write an attractive sales page. Very interesting and easy to understand article.

By: Tony Ruiz

Tony Ruiz — Thu, 22 Apr 2010 17:49:43 +0000

Excellent points right here. People want to know what they will get out of the content more than anything. Thanks for the tips Dan.